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Babatunde Musiliu Abina
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Year
Determinants of eco entrepreneurial intention among students: A case study of University students in Ilorin and Malete
MB Abina, IW Oyeniran, SO Onikosi-Alliyu
Ethiopian Journal of Environmental Studies and Management 8 (1), 107–112-107–112, 2015
272015
An empirical study of growth through trade: Nigeria evidence
KI Nageri, O Ajayi, HB Olodo, BM Abina
Arabian Journal of Business and Management Review (OMAN Chapter) 3 (5), 1, 2013
252013
Advertising and Consumer Choice of Telecommunication Services in Nigeria.
DO Olalekan, AM Babatunde, OW Ishola
Journal of Competitiveness 7 (3), 2015
222015
INTERNAL BRAND EQUITY OF UNIVERSITIES AND STUDENTS'ACADEMIC PERFORMANCE: AN EMPIRICAL SURVEY OF ACCOUNTING STUDENTS.
MB ABINA, AB UTHMAN
Global Management Review 12 (1), 2018
102018
Celebrity Endorsement and Politics: A Study of the Nigerian Political Environment
BM ABINA, SO BABATUNDE
GITAM JOURNAL OF 18 (1), 1, 2020
62020
Effect of Consumer Perception of Brand Equity Fit on Purchase Intention for Brands in Symbolic Alliances
BM Musiliu Abina, O Ajayi
Interdisciplinary Journal of Management Studies (Formerly known as Iranian …, 2022
42022
Linkage of corporate governance with business responsibility reporting readability: an empirical study
MB Abina, AB Uthman
Global Management Review 12 (1), 1-20, 2018
32018
Consumers’ attitude towards brand image fit and purchase intention for selected consumable products
MB Gbadeyan, R. A., & Abina
Dutse Journal of Economics and Developmental Studies 3 (1), 173-185, 2017
32017
A quantitative study of the effects of brand image on students’ attachment and commitment
RA Gbadeyan, MB Abina, MO Sowole
Al-Hikmah Management Review 1 (1), 20-38, 2016
32016
Government policies on education in Africa
O Ajayi, B Abina, A Lawal
Understanding the Higher Education Market in Africa, 37-50, 2020
12020
Leveraging universities’ value through branding
B Abina, O Ajayi, A Lawal
Strategic Marketing of Higher Education in Africa, 205-218, 2020
12020
Effect of brand alliance on purchase intention of selected consumable products IN Lagos, Nigeria
MB ABINA
UNIVERSITY OF ILORIN, 2018
12018
Searching for a New Pathway Affecting New Venture Digitalization in SMEs
TL Chin, YCM Amy, HC Tan, BM Abina
Vision, 09722629231194472, 2023
2023
Service Quality and Customer Switching Behaviour in Nigerian Mobile Telecommunications Sector.
BM Abina, O Ajayi
Journal of Family Business & Management Studies 15 (2), 2023
2023
Drivers of new venture digitalization among Malaysian SMES: a conceptual model
TL Chin, YCM Amy, HC Tan, BM Abina
International Journal of Application on Economics and Business (IJAEB) 1 (3 …, 2023
2023
Role of Innovation and New Product Development for Swift Recovery in Hospitality Industry in Nigeria
O Ajayi, BM Abina
The Emerald Handbook of Destination Recovery in Tourism and Hospitality, 73-83, 2022
2022
Impact of social media on product promotion among small and medium-enterprises in Ghana
MB Gbadeyan, R. A., Oduro, S., Mustapha, I. Y., & Abina
Ilorin Journal of Marketing 5 (1), 92-106, 2018
2018
Brand Alliance and Purchase Intention of Consumable Products in Lagos Nigeria
S 2. Gbadeyan, R. A., Abina, M. B., & Oduro
Journal of Business and Value Creation 7 (1), 136-147, 2018
2018
Effects of Third-Party Organisations' Endorsement on Purchase Intention for Selected Products in Lagos, Nigeria.
RA Gbadeyan, MB ABINA, FO Boachie-Mensah
Amity Business Review 18 (2), 2017
2017
Factors influencing the adoption of internet banking in Nigeria: An application of extended technology acceptance model
BM Oyeniran, I. W. & Abina
Ilorin Journal of Marketing 1 (1), 15-27, 2015
2015
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Articles 1–20