| Reducing food waste: an investigation on the behaviour of Italian youths L Principato, L Secondi, CA Pratesi British Food Journal 117 (2), 731-748, 2015 | 410 | 2015 |
| Towards zero waste: An exploratory study on restaurant managers L Principato, CA Pratesi, L Secondi International Journal of Hospitality Management 74, 130-137, 2018 | 221 | 2018 |
| The household wasteful behaviour framework: A systematic review of consumer food waste L Principato, G Mattia, A Di Leo, CA Pratesi Industrial Marketing Management 93, 641-649, 2021 | 217 | 2021 |
| Working toward healthy and sustainable diets: The “Double Pyramid Model” developed by the Barilla Center for Food and Nutrition to raise awareness about the environmental and … LF Ruini, R Ciati, CA Pratesi, M Marino, L Principato, E Vannuzzi Frontiers in nutrition 2, 126479, 2015 | 171 | 2015 |
| Branding: strategia, organizzazione, comunicazione e ricerche per la marca CA Pratesi, G Mattia McGraw-Hill, 2006 | 66* | 2006 |
| Il marketing del made in Italy: nuovi scenari e competitivitą CA Pratesi FrancoAngeli, 2001 | 52 | 2001 |
| Learning from and designing after pandemics. CEASE: A design thinking approach to maintaining food consumer behaviour and achieving zero waste S Massari, L Principato, M Antonelli, CA Pratesi Socio-Economic Planning Sciences 82, 101143, 2022 | 48 | 2022 |
| Towards carbon neutrality in the agri-food sector: drivers and barriers A Acampora, L Ruini, G Mattia, CA Pratesi, MC Lucchetti Resources, Conservation and Recycling 189, 106755, 2023 | 45 | 2023 |
| Marketing PJ Peter, H James Jr, CA Pratesi, G Aliverti McGraw-Hill Education, 2017 | 42 | 2017 |
| Using an infographic tool to promote healthier and more sustainable food consumption: the double pyramid model by barilla center for food and nutrition L Ruini, R Ciati, L Marchelli, V Rapetti, CA Pratesi, E Redavid, E Vannuzzi Agriculture and agricultural science procedia 8, 482-488, 2016 | 40 | 2016 |
| The next step in sustainable dining: the restaurant food waste map for the management of food waste L Principato, A Di Leo, G Mattia, CA Pratesi Italian Journal of Marketing 2021, 189-207, 2021 | 33 | 2021 |
| Securing retirement at a young age. Exploring the intention to buy longevity annuities through an extended version of the theory of planned behavior C Nosi, A D’Agostino, M Pagliuca, CA Pratesi Sustainability 9 (6), 1069, 2017 | 32 | 2017 |
| Saving for old age: Longevity annuity buying intention of Italian young adults C Nosi, A D’Agostino, MM Pagliuca, CA Pratesi Journal of Behavioral and Experimental Economics 51, 85-98, 2014 | 31 | 2014 |
| Piano marketing dei nuovi prodotti CA Pratesi, G Mattia McGraw-Hill, 2002 | 31 | 2002 |
| Evaluating a social marketing campaign on healthy nutrition and lifestyle among primary-school children: A mixed-method research design C Nosi, A D’Agostino, CA Pratesi, C Barbarossa Evaluation and program planning 89, 101965, 2021 | 27 | 2021 |
| Il marketing televisivo C Nardello, CA Pratesi RAI-ERI, 2007 | 21 | 2007 |
| A benefit segmentation of the Italian market for full electric vehicles C Nosi, C Alberto Pratesi, A D'agostino Journal of Marketing Analytics 2, 120-134, 2014 | 15 | 2014 |
| The influence of sustainability and digitalisation on business model innovation: The case of a multi-sided platform for food surplus redistribution L Principato, C Trevisan, M Formentini, L Secondi, C Comis, CA Pratesi Industrial Marketing Management 115, 156-171, 2023 | 12 | 2023 |
| Carbon Neutrality: If Not Now, When? A Acampora, L Ruini, CA Pratesi, MC Lucchetti Carbon Neutrality in the Agri-food Sector: Challenges and Opportunities in a …, 2021 | 11* | 2021 |
| National parks in Italy: Sustainable tourism marketing strategies S Ferrari, CA Pratesi Matkailututkimus 8 (1), 7-23, 2012 | 11 | 2012 |
Ludovica PrincipatoPost-doc Researcher, Roma Tre UniversityVerified email at uniroma3.it
