| Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials RG Duffett Internet research 25 (4), 498-526, 2015 | 678 | 2015 |
| Influence of social media marketing communications on young consumers’ attitudes RG Duffett Young Consumers 18 (1), 19-39, 2017 | 634 | 2017 |
| The influence of Facebook advertising on cognitive attitudes amid Generation Y RG Duffett Electronic Commerce Research 15, 243-267, 2015 | 145 | 2015 |
| The YouTube marketing communication effect on cognitive, affective and behavioural attitudes among Generation Z consumers R Duffett Sustainability 12 (12), 5075, 2020 | 139 | 2020 |
| Social media marketing communications effect on attitudes among millennials in South Africa RG Duffett Mr, M Wakeham Dr The African Journal of Information Systems 8 (3), 2, 2016 | 118 | 2016 |
| Effect of YouTube marketing communication on converting brand liking into preference among millennials regarding brands in general and sustainable offers in particular … R Duffett, DM Petroșanu, IC Negricea, T Edu Sustainability 11 (3), 604, 2019 | 104 | 2019 |
| Modeling mobile commerce applications’ antecedents of customer satisfaction among millennials: An extended tam perspective A Ngubelanga, R Duffett Sustainability 13 (11), 5973, 2021 | 70 | 2021 |
| A multi-dimensional approach of green marketing competitive advantage: a perspective of small medium and micro enterprises from Western Cape, South Africa R Duffett, T Edu, N Haydam, IC Negricea, R Zaharia Sustainability 10 (10), 3764, 2018 | 58 | 2018 |
| Influence of social media marketing communications on young consumers’ attitudes. Young Consumers, 18 (1), 19–39 RG Duffett | 56 | 2017 |
| Influence of facebook commercial communications on generation z's attitudes in South Africa RG Duffett The Electronic Journal of Information Systems in Developing Countries 81 (1 …, 2017 | 37 | 2017 |
| Environmental factors and stakeholders influence on professional sport organisations engagement in sustainable corporate social responsibility: A South African perspective T Moyo, R Duffett, B Knott Sustainability 12 (11), 4504, 2020 | 36 | 2020 |
| Effect of Gen Y's affective attitudes towards Facebook marketing communications in South Africa RG Duffett The Electronic Journal of Information Systems in Developing Countries 68 (1 …, 2015 | 29 | 2015 |
| Effect of Instant Messaging Advertising on the Hierarchy‐of‐Effects Model Amid Teenagers in South Africa RG Duffett The Electronic Journal of Information Systems in Developing Countries 72 (1 …, 2016 | 26 | 2016 |
| Modelling the effect of YouTube as an advertising medium on converting intention-to-purchase into purchase RG Duffett, T Edu, IC Negricea, RM Zaharia Transformations in Business & Economics 19 (1), 112-132, 2020 | 24 | 2020 |
| YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania RG Duffett, T Edu, IC Negricea The Electronic Journal of Information Systems in Developing Countries 85 (5 …, 2019 | 23 | 2019 |
| The use of social media as a marketing tool by tourist attractions: influence on cognitive, affective and behavioural consumer attitudes B Nzeku, RG Duffett African Journal of Hospitality, Tourism and Leisure, 2021 | 20 | 2021 |
| The influence of Mxit advertising on purchase intentions and purchase amid Generation Y RG Duffett Journal of Contemporary Management 12 (1), 336-359, 2015 | 20 | 2015 |
| Black economic empowerment progress in the advertising industry in Cape Town: Challenges and benefits RG Duffett, IC Van der Heever, D Bell Southern African Business Review 13 (3), 86-118, 2009 | 20 | 2009 |
| Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa J Dos Santos, R Duffett Small Business International Review, 2021 | 18 | 2021 |
| South African millennials’ attitudes towards the communications effect of you tube marketing RG Duffett The African Journal of Information Systems, 2020 | 15 | 2020 |
