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Rodney G Duffett
Rodney G Duffett
Verified email at cput.ac.za
Title
Cited by
Cited by
Year
Influence of social media marketing communications on young consumers’ attitudes
RG Duffett
Young Consumers 18 (1), 19-39, 2017
5172017
Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials
RG Duffett
Internet Research 25 (4), 498-526, 2015
4692015
The influence of Facebook advertising on cognitive attitudes amid Generation Y
RG Duffett
Electronic Commerce Research 15 (2), 243-267, 2015
1142015
Social media marketing communications effect on attitudes among millennials in South Africa
RG Duffett Mr, M Wakeham Dr
The African Journal of Information Systems 8 (3), 2, 2016
832016
The YouTube marketing communication effect on cognitive, affective and behavioural attitudes among Generation Z consumers
R Duffett
Sustainability 12 (12), 5075, 2020
582020
Effect of YouTube marketing communication on converting brand liking into preference among millennials regarding brands in general and sustainable offers in particular …
R Duffett, DM Petroșanu, IC Negricea, T Edu
Sustainability 11 (3), 604, 2019
552019
A multi-dimensional approach of green marketing competitive advantage: a perspective of small medium and micro enterprises from Western Cape, South Africa
R Duffett, T Edu, N Haydam, IC Negricea, R Zaharia
Sustainability 10 (10), 3764, 2018
292018
Influence of social media marketing communications on young consumers’ attitudes. Young Consumers, 18 (1), 19-39
RG Duffett
252017
Influence of facebook commercial communications on generation z's attitudes in South Africa
RG Duffett
The Electronic Journal of Information Systems in Developing Countries 81 (1 …, 2017
242017
Effect of Instant Messaging Advertising on the Hierarchy‐of‐Effects Model Amid Teenagers in South Africa
RG Duffett
The Electronic Journal of Information Systems in Developing Countries 72 (1 …, 2016
212016
Effect of Gen Y's affective attitudes towards Facebook marketing communications in South Africa
RG Duffett
The Electronic Journal of Information Systems in Developing Countries 68 (1 …, 2015
212015
Modelling the effect of YouTube as an advertising medium on converting intention-to-purchase into purchase
RG Duffett, T Edu, IC Negricea, RM Zaharia
Transformations in Business & Economics 19 (1), 112-132, 2020
162020
Black economic empowerment progress in the advertising industry in Cape Town: Challenges and benefits
RG Duffett, IC Van der Heever, D Bell
Southern African Business Review 13 (3), 86-118, 2009
142009
Modeling mobile commerce applications’ antecedents of customer satisfaction among millennials: An extended tam perspective
A Ngubelanga, R Duffett
Sustainability 13 (11), 5973, 2021
122021
Environmental factors and stakeholders influence on professional sport organisations engagement in sustainable corporate social responsibility: A South African perspective
T Moyo, R Duffett, B Knott
Sustainability 12 (11), 4504, 2020
122020
YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania
RG Duffett, T Edu, IC Negricea
The Electronic Journal of Information Systems in Developing Countries 85 (5 …, 2019
112019
The influence of Mxit advertising on purchase intentions and purchase amid Generation Y
RG Duffett
Journal of Contemporary Management 12 (1), 336-359, 2015
92015
South African Millennials’ attitudes towards the communications effect of YouTube marketing
RG Duffett
The African Journal of Information Systems 13 (1), 2, 2020
72020
Mxit marketing communications' influence on liking and preference among Gen Y
RG Duffet
The Retail and Marketing Review 11 (1), 1-22, 2015
72015
Consumption patterns and demographic factors influence on fruit juice classifications, health benefits and sugar content perceptions in two Municipal Districts in Cape Town …
RG Duffett
South African Journal of Clinical Nutrition 31 (1), 20-28, 2018
62018
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