| Examining the Development of a Social Media Strategy for a National Sport Organisation. AJ Thompson, AJ Martin, S Gee, AN Eagleman Journal of Applied Sport Management 6 (2), 2014 | 145 | 2014 |
| Building brand and fan relationships through social media AJ Thompson, AJ Martin, S Gee, AN Geurin Sport, Business and Management 8 (3), 1-18, 2018 | 100 | 2018 |
| Fans’ perceptions of professional tennis events’ social media presence: Interaction, insight, and brand anthropomorphism AJ Thompson, AJ Martin, S Gee, AN Geurin Communication & Sport 5 (5), 579-603, 2017 | 62 | 2017 |
| Web 2.0: extending the framework for heuristic evaluation AJ Thompson, EA Kemp Proceedings of the 10th International Conference NZ Chapter of the ACM's …, 2009 | 50 | 2009 |
| Digital sport entrepreneurial ecosystems V Ratten, AJ Thompson Thunderbird International Business Review 62 (5), 565-578, 2020 | 46 | 2020 |
| When women athletes transgress: An exploratory study of image repair and social media response R Allison, A Pegoraro, E Frederick, A & Thompson Sport in Society, 1-23, 2019 | 44 | 2019 |
| Transforming the fan experience through live streaming: A conceptual model S Wymer, M Naraine, AJ Thompson, AJ Martin Journal of Interactive Adversiting, 2021 | 28 | 2021 |
| Interface evaluation for invisibility and ubiquity: an example from e-learning EA Kemp, AJ Thompson, RS Johnson Proceedings of the 9th ACM SIGCHI New Zealand Chapter's International …, 2008 | 28 | 2008 |
| Digital sport marketing V Ratten, AJ Thompson Developing Digital Marketing, 75-86, 2021 | 17 | 2021 |
| Diminishing the distance during social distancing: An exploration of Australian sport organizations’ usage of social live streaming services throughout Covid-19 S Wymer, AJ Thompson, A Martin Sport and the Pandemic, 61-69, 2020 | 16 | 2020 |
| Marketing women's professional tennis A Thompson Routledge Handbook of the Business of Women's Sport, 403-417, 2019 | 10 | 2019 |
| Rules of Engagement: Sport Sponsorship, Anti-Ambush Marketing Legislation, and Alcohol Images during the 2011 Rugby World Cup S Gee, AJ Thompson, RJ Batty Journal of Global Sport Business, https://doi.org/10.1080/24704067.2018.14, 2018 | 10 | 2018 |
| Elite athlete activism, advocacy, and protest: a scoping review F O’Neill, G Dickson, T Ströbel, AJ Thompson European Sport Management Quarterly, 1-29, 2023 | 8 | 2023 |
| Digital transformation from COVID-19 in small business and sport entities V Ratten, AJ Thompson COVID-19 and Entrepreneurship: Challenges and Opportunities for Small …, 2021 | 7 | 2021 |
| Managing social media marketing to develop event brand relationships: Perceived benefits, strategies and challenges AJ Thompson, AJ Martin, S Gee, AN Geurin International Journal of Sport Management 18, 488-513, 2017 | 7 | 2017 |
| Sport and social media AJ Thompson, I O'Boyle, C Meany Managing Sport Business: An Introduction, 628-647, 2018 | 6 | 2018 |
| To Stream or Not to Stream? A Case of Social Media Management Within a Professional Sport Organization S Wymer, ML Naraine, AJ Thompson, AJ Martin Case Studies in Sport Management 9 (S1), S26-S34, 2020 | 4 | 2020 |
| Broadcast Forms and their Managerial Implication S Wymer, AJ Thompson Sport Broadcasting for Managers, 113-117, 2022 | 3 | 2022 |
| An examination of children’s motives for triathlon participation as a function of age AJ Martin, R Batty, A Thompson, R Kuchár, P Pančoška Annals of Leisure Research 22 (2), 183-201, 2019 | 3 | 2019 |
| Communication and social media AJ Thompson Understanding Sport Management: International perspectives, 2017 | 2 | 2017 |
Sarah GeeUniversity of WindsorVerified email at uwindsor.ca
