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Ashleigh-Jane (Ashleigh) Thompson
Ashleigh-Jane (Ashleigh) Thompson
Senior Lecturer, La Trobe University
Verified email at latrobe.edu.au
Title
Cited by
Cited by
Year
Examining the Development of a Social Media Strategy for a National Sport Organisation.
AJ Thompson, AJ Martin, S Gee, AN Eagleman
Journal of Applied Sport Management 6 (2), 2014
1452014
Building brand and fan relationships through social media
AJ Thompson, AJ Martin, S Gee, AN Geurin
Sport, Business and Management 8 (3), 1-18, 2018
1002018
Fans’ perceptions of professional tennis events’ social media presence: Interaction, insight, and brand anthropomorphism
AJ Thompson, AJ Martin, S Gee, AN Geurin
Communication & Sport 5 (5), 579-603, 2017
622017
Web 2.0: extending the framework for heuristic evaluation
AJ Thompson, EA Kemp
Proceedings of the 10th International Conference NZ Chapter of the ACM's …, 2009
502009
Digital sport entrepreneurial ecosystems
V Ratten, AJ Thompson
Thunderbird International Business Review 62 (5), 565-578, 2020
462020
When women athletes transgress: An exploratory study of image repair and social media response
R Allison, A Pegoraro, E Frederick, A & Thompson
Sport in Society, 1-23, 2019
442019
Transforming the fan experience through live streaming: A conceptual model
S Wymer, M Naraine, AJ Thompson, AJ Martin
Journal of Interactive Adversiting, 2021
282021
Interface evaluation for invisibility and ubiquity: an example from e-learning
EA Kemp, AJ Thompson, RS Johnson
Proceedings of the 9th ACM SIGCHI New Zealand Chapter's International …, 2008
282008
Digital sport marketing
V Ratten, AJ Thompson
Developing Digital Marketing, 75-86, 2021
172021
Diminishing the distance during social distancing: An exploration of Australian sport organizations’ usage of social live streaming services throughout Covid-19
S Wymer, AJ Thompson, A Martin
Sport and the Pandemic, 61-69, 2020
162020
Marketing women's professional tennis
A Thompson
Routledge Handbook of the Business of Women's Sport, 403-417, 2019
102019
Rules of Engagement: Sport Sponsorship, Anti-Ambush Marketing Legislation, and Alcohol Images during the 2011 Rugby World Cup
S Gee, AJ Thompson, RJ Batty
Journal of Global Sport Business, https://doi.org/10.1080/24704067.2018.14, 2018
102018
Elite athlete activism, advocacy, and protest: a scoping review
F O’Neill, G Dickson, T Ströbel, AJ Thompson
European Sport Management Quarterly, 1-29, 2023
82023
Digital transformation from COVID-19 in small business and sport entities
V Ratten, AJ Thompson
COVID-19 and Entrepreneurship: Challenges and Opportunities for Small …, 2021
72021
Managing social media marketing to develop event brand relationships: Perceived benefits, strategies and challenges
AJ Thompson, AJ Martin, S Gee, AN Geurin
International Journal of Sport Management 18, 488-513, 2017
72017
Sport and social media
AJ Thompson, I O'Boyle, C Meany
Managing Sport Business: An Introduction, 628-647, 2018
62018
To Stream or Not to Stream? A Case of Social Media Management Within a Professional Sport Organization
S Wymer, ML Naraine, AJ Thompson, AJ Martin
Case Studies in Sport Management 9 (S1), S26-S34, 2020
42020
Broadcast Forms and their Managerial Implication
S Wymer, AJ Thompson
Sport Broadcasting for Managers, 113-117, 2022
32022
An examination of children’s motives for triathlon participation as a function of age
AJ Martin, R Batty, A Thompson, R Kuchár, P Pančoška
Annals of Leisure Research 22 (2), 183-201, 2019
32019
Communication and social media
AJ Thompson
Understanding Sport Management: International perspectives, 2017
22017
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Articles 1–20