Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises? N Boso, A Danso, C Leonidou, M Uddin, O Adeola, M Hultman Journal of Business Research 80, 247-256, 2017 | 77 | 2017 |
Financial inclusion, financial development, and economic diversification in Nigeria O Adeola, O Evans The Journal of Developing Areas 51 (3), 1-15, 2017 | 75 | 2017 |
ICT, infrastructure, and tourism development in Africa O Adeola, O Evans Tourism Economics 26 (1), 97-114, 2020 | 68 | 2020 |
ICT, infrastructure, and tourism development in Africa O Adeola, O Evans Tourism Economics 26 (1), 97-114, 2020 | 68 | 2020 |
Digital tourism: mobile phones, internet and tourism in Africa O Adeola, O Evans Tourism Recreation Research 44 (2), 190-202, 2019 | 67 | 2019 |
Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions JW Cadogan, N Boso, VM Story, O Adeola Journal of Business Research 69 (11), 5046-5052, 2016 | 67 | 2016 |
The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition N Boso, O Adeola, A Danso, S Assadinia Industrial Marketing Management 78, 137-145, 2019 | 50 | 2019 |
Investigating the path from firm innovativeness to financial performance: The roles of new product success, market responsiveness, and environment turbulence S Zulu-Chisanga, N Boso, O Adeola, P Oghazi Journal of Small Business Strategy 26 (1), 51-68, 2016 | 48 | 2016 |
Drivers of international tourism demand in Africa O Adeola, N Boso, O Evans Business Economics 53 (1), 25-36, 2018 | 47 | 2018 |
Social media in marketing communications: A synthesis of successful strategies for the digital generation O Adeola, RE Hinson, O Evans Digital Transformation in Business and Society, 61-81, 2020 | 37 | 2020 |
Collaborative networks for sustainable human capital management in women’s tourism entrepreneurship: The role of tourism policy AN Kimbu, MZ Ngoasong, O Adeola, E Afenyo-Agbe Tourism Planning & Development 16 (2), 161-178, 2019 | 33 | 2019 |
Digital health: ICT and health in Africa O Adeola, O Evans Actual Problems of Economics 8, 2018 | 32 | 2018 |
The impact of microfinance on financial inclusion in Nigeria O Adeola, O Evans The Journal of Developing Areas 51 (4), 193-206, 2017 | 32 | 2017 |
Does organizational creativity always drive market performance? N Boso, F Donbesuur, T Bendega, J Annan, O Adeola Psychology & Marketing 34 (11), 1004-1015, 2017 | 31 | 2017 |
The hospitality business in Nigeria: issues, challenges and opportunities O Adeola, K Ezenwafor Worldwide Hospitality and Tourism Themes, 2016 | 26 | 2016 |
The effect of mobile health service quality on user satisfaction and continual usage E Oppong, RE Hinson, O Adeola, O Muritala, JP Kosiba Total Quality Management & Business Excellence 32 (1-2), 177-198, 2021 | 25 | 2021 |
The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy OE Olabode, O Adeola, S Assadinia International Marketing Review 35 (4), 637-660, 2018 | 25 | 2018 |
The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy OE Olabode, O Adeola, S Assadinia International Marketing Review 35 (4), 637-660, 2018 | 25 | 2018 |
The Effects of Gender On The Adoption of Social Media: An Empirical Investigation EC Idemudia, MS Raisinghani, O Adeola, N Achebo | 25 | 2017 |
Typology of Nigerian universities: A strategic marketing and branding implication T Farinloye, O Adeola, E Mogaji Understanding the Higher Education Market in Africa, 168-198, 2020 | 24 | 2020 |