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Ogechi Adeola
Ogechi Adeola
Associate Professor of Marketing, Lagos Business School, Pan-Atlantic University, Nigeria
Verified email at lbs.edu.ng - Homepage
Title
Cited by
Cited by
Year
Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises?
N Boso, A Danso, C Leonidou, M Uddin, O Adeola, M Hultman
Journal of Business Research 80, 247-256, 2017
772017
Financial inclusion, financial development, and economic diversification in Nigeria
O Adeola, O Evans
The Journal of Developing Areas 51 (3), 1-15, 2017
752017
ICT, infrastructure, and tourism development in Africa
O Adeola, O Evans
Tourism Economics 26 (1), 97-114, 2020
682020
ICT, infrastructure, and tourism development in Africa
O Adeola, O Evans
Tourism Economics 26 (1), 97-114, 2020
682020
Digital tourism: mobile phones, internet and tourism in Africa
O Adeola, O Evans
Tourism Recreation Research 44 (2), 190-202, 2019
672019
Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions
JW Cadogan, N Boso, VM Story, O Adeola
Journal of Business Research 69 (11), 5046-5052, 2016
672016
The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition
N Boso, O Adeola, A Danso, S Assadinia
Industrial Marketing Management 78, 137-145, 2019
502019
Investigating the path from firm innovativeness to financial performance: The roles of new product success, market responsiveness, and environment turbulence
S Zulu-Chisanga, N Boso, O Adeola, P Oghazi
Journal of Small Business Strategy 26 (1), 51-68, 2016
482016
Drivers of international tourism demand in Africa
O Adeola, N Boso, O Evans
Business Economics 53 (1), 25-36, 2018
472018
Social media in marketing communications: A synthesis of successful strategies for the digital generation
O Adeola, RE Hinson, O Evans
Digital Transformation in Business and Society, 61-81, 2020
372020
Collaborative networks for sustainable human capital management in women’s tourism entrepreneurship: The role of tourism policy
AN Kimbu, MZ Ngoasong, O Adeola, E Afenyo-Agbe
Tourism Planning & Development 16 (2), 161-178, 2019
332019
Digital health: ICT and health in Africa
O Adeola, O Evans
Actual Problems of Economics 8, 2018
322018
The impact of microfinance on financial inclusion in Nigeria
O Adeola, O Evans
The Journal of Developing Areas 51 (4), 193-206, 2017
322017
Does organizational creativity always drive market performance?
N Boso, F Donbesuur, T Bendega, J Annan, O Adeola
Psychology & Marketing 34 (11), 1004-1015, 2017
312017
The hospitality business in Nigeria: issues, challenges and opportunities
O Adeola, K Ezenwafor
Worldwide Hospitality and Tourism Themes, 2016
262016
The effect of mobile health service quality on user satisfaction and continual usage
E Oppong, RE Hinson, O Adeola, O Muritala, JP Kosiba
Total Quality Management & Business Excellence 32 (1-2), 177-198, 2021
252021
The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy
OE Olabode, O Adeola, S Assadinia
International Marketing Review 35 (4), 637-660, 2018
252018
The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy
OE Olabode, O Adeola, S Assadinia
International Marketing Review 35 (4), 637-660, 2018
252018
The Effects of Gender On The Adoption of Social Media: An Empirical Investigation
EC Idemudia, MS Raisinghani, O Adeola, N Achebo
252017
Typology of Nigerian universities: A strategic marketing and branding implication
T Farinloye, O Adeola, E Mogaji
Understanding the Higher Education Market in Africa, 168-198, 2020
242020
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