| Marketing management: a South African perspective MC Cant, CH van Heerden, Ngambi Juta and Company Ltd, 2010 | 423 | 2010 |
| Factors that determine the corporate image of South African banking institutions: an exploratory investigation CH van Heerden, G Puth International Journal of Bank Marketing 13 (3), 12-17, 1995 | 190 | 1995 |
| Marketing Research A Berndt, D Petzer, N van Heerden (contributing author) Heinemann 1, 342, 2012 | 187 | 2012 |
| Consumer Behaviour SJ Parumasur, M Roberts-Lombard, ... Juta 2, 408, 2012 | 112 | 2012 |
| Factors affecting decision-making in South African sport sponsorships CH van Heerden, ( DCom-thesis) University of Pretoria, 2001 | 96 | 2001 |
| Integrated Marketing Communication F du Plessis, G Cook, N van Heerden | 94* | 2016 |
| Drive tourism: Trends and emerging markets B Prideaux, D Carson, N van Heerden (contributing author) Routledge - Indexed in Scopus 1, 200, 2010 | 87 | 2010 |
| A marketing perspective on choice factors in selecting a higher education institution M Wiese, N van Heerden, Y Jordaan, E North Southern African Business Review 13 (1), 2009 | 81* | 2009 |
| The role of demographics in students' selection of higher education institutions M Wiese, CH van Heerden, Y Jordaan Acta Commercii 10 (1), 150-163, 2010 | 71 | 2010 |
| Public Relations in South Africa - a management reader B Lubbe, G Puth, CH van Heerden (contributing author) Heinemann 1, 300, 1994 | 70* | 1994 |
| Essentials of Marketing M Cant, CH van Heerden (contributing author) Juta 2014, 250, 2010 | 59 | 2010 |
| Personal selling MC Cant, CH Van Heerden Juta and Company Ltd, 2005 | 59 | 2005 |
| The relationships between motivation type and sport participation among students in a South African context CH van Heerden Journal of Physical Education and Sport Management 5 (6), 66-71, 2014 | 40 | 2014 |
| Marketing - An Introduction M Cant, CH van Heerden Juta 1, 231, 2013 | 38 | 2013 |
| An innovative marketing information system: A management tool for South African tour operators M Potgieter, JW de Jager, NH van Heerden Procedia-Social and Behavioral Sciences 99, 733-741, 2013 | 32 | 2013 |
| Developing a corporate image model CH van Heerden South African Journal of Economic and Management Sciences 2 (3), 492-508, 1999 | 29 | 1999 |
| The role of culture in the determination of a standardized or localized marketing strategy. CH van Heerden, C Barter South African Journal of Business Management 39 (2), 2008 | 28 | 2008 |
| Investigating sport celebrity endorsement and sport event sponsorship as promotional cues N van Heerden, CH van Heerden, A Kuiper, HM Saar South African Journal for Research in Sport, Physical Education and Recreation, 2008 | 28 | 2008 |
| The Relationship between Atmospherics, Servicescape and Destination Attractiveness of a Holiday Destination CH van Heerden, Y Botha, E Durieux Innovative Marketing 5, 55-65, 2009 | 27* | 2009 |
| An exploratory analysis of leisure caravanning in the Kruger National Park in South Africa CH van Heerden Innovative Marketing 6 (1), 66-72, 2010 | 25 | 2010 |
Mike CantProfessorVerified email at woodlandsnet.co.za
