| Importance of location and product assortment on flea market loyalty M Venter de Villiers, A Visnenza, N Phiri The Service Industries Journal 38 (11-12), 650-668, 2018 | 27 | 2018 |
| Factors influencing re-usage intention of online and mobile grocery shopping amongst young adults in South Africa N Ligaraba, B Nyagadza, D Dӧrfling, QM Zulu Arab Gulf Journal of Scientific Research 41 (3), 389-415, 2023 | 12 | 2023 |
| Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective N Ligaraba, T Chuchu, B Nyagadza Cogent Business & Management 10 (1), 2184244, 2023 | 7 | 2023 |
| The influence of Covid-19 on consumer behaviour: a bibliometric review analysis and text mining A Bashar, B Nyagadza, N Ligaraba, ET Maziriri Arab Gulf Journal of Scientific Research, 2023 | 6 | 2023 |
| The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions T Macheka, ES Quaye, N Ligaraba Young Consumers, 2023 | 5 | 2023 |
| Social Media Marketing Attributes, Sandton’s Rental Market Brand Image, and the Millennials’ Rental Preference: An Empirical Study M Nhlabathi, FM Mgiba, N Ligaraba Real Estate Management and Valuation 30 (1), 34-52, 2022 | 5 | 2022 |
| Mobile app characteristics that influence usage intention of health and fitness apps among millennial consumers L Erasmus, MV De Villiers, N Phiri Journal for New Generation Sciences 16 (1), 40-61, 2018 | 4 | 2018 |
| The mediating role of emotions in the relationship between experiential marketing and repurchase intention of energy drinks: a case of generation Y NEM Phiri University of the Witwatersrand, Faculty of Commerce, Law and Management, 2018 | 2 | 2018 |
| Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image N Ligaraba, J Cheng, F Ndungwane, B Nyagadza Future Business Journal (FBJ), Springer Nature 10 (1), 1-14, 2024 | 1 | 2024 |
| An Investigation into the predictors of brand preference towards cement brands available on the South African Market: A Consumer’s Perspective G Pitso, N Ligaraba, T Chuchu Journal of Business and Management Review 4 (6), 390-411, 2023 | 1 | 2023 |
| Consumer Shopping Evaluation in New Normal using Grounded Theory Approach K Chopra, N Ligaraba Solid State Technology 64 (2), 1362-1367, 2021 | 1 | 2021 |
| Brand loyalty in the sports drinks market N Phiri PQDT-Global, 2012 | 1* | 2012 |
| Investigating the impact of social media marketing efforts on brand loyalty in South Africa: the moderating role of gender N Ligaraba African Journal of Business and Economic Research 19 (1), 287–308, 2024 | | 2024 |
| Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building N Ligaraba International Review of Management and Marketing 14 (2), 1-6, 2024 | | 2024 |
| Marketing communication through intellectual brand experiences: the impact of pleasure and arousal on repurchase intention N Ligaraba Studies in Media and Communication 12 (1), 466-475, 2024 | | 2024 |
| Perceived value, peer influence, flavour variety and brand association as antecedents of Soft Drinks consumption intention amongst young consumers N Ligaraba, NB Chinje-Bodiong, B Nyagadza African Journal of Business and Economic Research 18 (4), 235, 2023 | | 2023 |
| Can Instagram Be Adopted as an Innovative Tool for Developing Self-Esteem? An Evaluation of Self-Esteem through Social Media User-Experience N Ligaraba, T Chuchu Studies in Media and Communication 11 (7), 124-134, 2023 | | 2023 |
| Factors influencing purchase intention of motor vehicles during the Covid-19 pandemic: An empirical study in South Africa L Gaoaketse, N Ligaraba, T Chuchu International Journal of Research in Business and Social Science 12 (3), 41-54, 2023 | | 2023 |
| What's love got to do with it? The role of emotions in the consumption of energy drinks among young consumers in South Africa N Ligaraba, MV De Villiers Emerging Markets Conference Board 2023, 2023 | | 2023 |
| In pursuit of the perfect glow: the determinants of luxury skincare face moisturiser purchase intentions in South Africa N Ligaraba, G King, M Magane Emerging Markets Conference Board 2023, 2023 | | 2023 |
Brighton Nyagadza CIM | PhDYork St John University, United KingdomVerified email at yorksj.ac.uk
