| Influence of environmental practices on brand equity, satisfaction and word of mouth MS Moise, I Gil-Saura, M Šerić, ME Ruiz Molina Journal of Brand Management 26, 646-657, 2019 | 90 | 2019 |
| The importance of green practices for hotel guests: does gender matter? MS Moise, I Gil-Saura, ME Ruiz Molina Economic research-Ekonomska istraživanja 34 (1), 3508-3529, 2021 | 84 | 2021 |
| “Green” practices as antecedents of functional value, guest satisfaction and loyalty MS Moise, I Gil-Saura, ME Ruiz-Molina Journal of Hospitality and Tourism Insights 4 (5), 722-738, 2021 | 66 | 2021 |
| Effects of green practices on guest satisfaction and loyalty MS Moise, I Gil-Saura, ME Ruiz-Molina European Journal of Tourism Research 20 (20), 92-104, 2018 | 60 | 2018 |
| Implications of value co-creation in green hotels: the moderating effect of trip purpose and generational cohort MS Moise, I Gil-Saura, ME Ruiz-Molina Sustainability 12 (23), 9866, 2020 | 35 | 2020 |
| Efectos de las prácticas verdes en la lealtad: propuesta de un modelo para el entorno hotelero colombiano MS Moise, I Gil-Saura, ME Ruiz-Molina Estudios Gerenciales 37 (160), 425-438, 2021 | 6 | 2021 |
| ‘Green’practices and value co-creation: does guest culture make a difference? ME Ruiz-Molina, I Gil-Saura, MS Moise, A Marín-García Economic research-Ekonomska istraživanja 36 (2), 2023 | 5 | 2023 |
| Prácticas" verdes" y co-creación de valor en la relación huésped-hotel: una aplicación en el contexto español y colombiano MS Moise Prácticas" verdes" y co-creación de valor en la relación huésped-hotel: una …, 2019 | 5 | 2019 |
| Efectos de las prácticas “verdes” en la satisfacción y la lealtad de los huéspedes MS Moise, IG Saura, MER Molina Papers de Turisme 60, 65-82, 2017 | 4 | 2017 |
| Breaking the barriers of animosity: innovation in business models as a positioning strategy JA Areiza-Padilla, MS Moise, MAM Puertas Heliyon 7 (7), 2021 | 3 | 2021 |
| Effects of green practices on loyalty: proposal of a model for the Colombian hotel environment MS Moise, I Gil-Saura, ME Ruiz-Molina Estudios Gerenciales 37 (160), 425-438, 2021 | 2 | 2021 |
| Virtual mobility: sharing higher education knowledge internationally ME Ruiz-Molina, MS Moise, A Marín-García, I Gil-Saura INTED2020 Proceedings, 4144-4151, 2020 | 1 | 2020 |
| Uso de las TIC como instrumento dinamizador en las aulas universitarias JA Marin-Garcia, IG Saura, MER Molina, MS Moise Edunovatic 2020. Conference Proceedings: 5th Virtual International …, 2020 | 1 | 2020 |
| Strengthening Brand Equity in Hotel Chains: Insights from Emerging Vs. Developed Economies I Gil-Saura, ME Ruiz-Molina, MS Moise, A Marín-García International Journal of Hospitality & Tourism Administration, 1-25, 2023 | | 2023 |
| Educación superior y COVID-19 MS Moise, IG Saura, MER Molina, JA Marin-Garcia Edunovatic 2020. Conference Proceedings: 5th Virtual International …, 2020 | | 2020 |
| SUSTAINABLE DEVELOPMENT IN THE UNIVERSITY COMMUNITY: ANALYSIS OF THE STUDENTS'PERCEPTION FROM A MULTICULTURAL PERSPECTIVE ME Ruiz-Molina, A Marín-García, MS Moise, I Gil-Saura INTED2020 Proceedings, 4136-4143, 2020 | | 2020 |
| Prácticas medioambientalmente sostenibles y valor de marca del hotel: el motivo de viaje como variable de segmentación1 MS MOISE, IGIL SAURA, MER MOLINA Gobernanza y participación en la gestión sostenible de destinos turísticos, 507, 2017 | | 2017 |
| Effects of" green" practices on the satisfaction and loyalty of guests. MS Moise, IG Saura, MER Molina Papers de Turisme, 65-83, 2017 | | 2017 |
| Practicas “verdes” y co-creación de valor en la relación huésped-hotel: Un análisis cross-cultural España-Colombia MS Moise, IG Saura, MER Molina Autoridades Académicas, 361, 0 | | |
