| Consumer behaviour: global and Southern African perspectives LG Schiffman, LL Kanuk, SW Brewer Pearson, 2014 | 65 | 2014 |
| Who receives what? The influence of the donation magnitude and donation recipient in cause-related marketing D Human, NS Terblanche Journal of Nonprofit & Public Sector Marketing 24 (2), 141-160, 2012 | 59 | 2012 |
| The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention NS Terblanche, C Boshoff, HV Eck International Review on Public and Nonprofit Marketing, 1-31, 2022 | 20 | 2022 |
| The influence of cause-related marketing campaign structural elements on consumer intention, attitude and perception. D Human Stellenbosch: Stellenbosch University, 2016 | 9 | 2016 |
| Cause-related marketing in South Africa A qualitative exploration D Human, NS Terblanche | 8 | 2009 |
| Influencers on Instagram: The influence of disclosure, followers and authority heuristic on source credibility HV Eck, C Pentz, T Beyers Digital Marketing & eCommerce Conference, 291-304, 2021 | 7 | 2021 |
| Principles of marketing C De Meyer-Heydenrych, D Human, DK Maduku, C Meintjes, J Nel Oxford University Press South Africa, 2017 | 4 | 2017 |
| Influencers’(Parasocial) Relationships with Their Followers: Lessons for Marketers and Influencers DHV Eck, C Pentz, T Beyers Advances in Digital Marketing and eCommerce, 282-288, 2022 | 2 | 2022 |
| Cause-related marketing in South Africa: The influence of structural campaign elements D Human, N Terblanche Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 2 | 2015 |
| Should puffery advertising in South Africa be banned? An interdisciplinary analysis F De Wet, M Marais, D Human Acta Academica 42 (2), 117-144, 2010 | 1 | 2010 |
| The influence of donation magnitude and the donation recipient on consumer attitude toward the offer and participation intentions in cause-related marketing D Human, N Terblanche ANZMAC Conference, 2010 | 1 | 2010 |
| The influence of musical congruence in advertising on attitude and intent CD De Villiers, E., Human, D. & Pentz Management Research: Science Serving Practice, 800-814, 2017 | | 2017 |
| Three parties and the virtues of cause-related marketing: Perceptions of business and consumers in an emerging economy. N Human, Debbie, Terblanche Journal of Euromarketing 25 (1-2), 19-33, 2016 | | 2016 |
| The corporate social dimension of the triple bottom line: a sustainable development perspective D Human Stellenbosch: Stellenbosch University, 2004 | | 2004 |
