| Understanding and managing customer engagement through social customer relationship management L Arora, P Singh, V Bhatt, B Sharma Journal of Decision Systems 30 (2-3), 215-234, 2021 | 79 | 2021 |
| Digital entrepreneurship research: A systematic review J Paul, I Alhassan, N Binsaif, P Singh Journal of Business Research 156, 113507, 2023 | 69 | 2023 |
| Consumer Behavior in the Service Industry: An Integrative Literature Review and Research Agenda P Singh, L Arora, A Choudhry Sustainability 15 (1), 250, 2022 | 28 | 2022 |
| Factors affecting adoption and use of M-commerce services among the customers in Saudi Arabia M Wasiq, A Johri, P Singh Heliyon 8 (12), 2022 | 10 | 2022 |
| Measuring social media impact on Impulse Buying Behavior P Singh, BK Sharma, L Arora, V Bhatt Cogent Business & Management 10 (3), 2262371, 2023 | 9 | 2023 |
| Social media campaigns and domestic products consumption: A study on an emerging economy S Rajput, G Dash, N Upamannyu, BK Sharma, P Singh Cogent Business & Management 9 (1), 2143018, 2022 | 9 | 2022 |
| Standard measuring of E-Learning to assess the quality level of E-Learning outcomes: Saudi electronic university case study P Singh, I Alhassan, N Binsaif, T Alhussain Sustainability 15 (1), 844, 2023 | 7 | 2023 |
| Analysis of E-Exam practices in higher education institutions of KSA: Learners’ perspectives G Gokulkumari, T Al-Hussain, S Akmal, P Singh Advances in Engineering Software 173, 103195, 2022 | 5 | 2022 |
| What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline P Singh, I Alhassan, L Khoshaim Journal of Theoretical and Applied Electronic Commerce Research 18 (4), 2007 …, 2023 | 3 | 2023 |
| Beyond the basics: Exploring the impact of social media marketing enablers on business success P Singh Heliyon, 2024 | 1 | 2024 |
| How Information Technology (IT) Is Shaping Consumer Behavior in the Digital Age: A Systematic Review and Future Research Directions P Singh, L Khoshaim, B Nuwisser, I Alhassan Sustainability 16 (4), 1556, 2024 | 1 | 2024 |
| From Enchantment to Action: How Tourists’ Experiences Drive Revisit Intention V Bhatt, BK Sharma, P Singh, L Arora Journal of Promotion Management, 1-28, 2024 | | 2024 |
| Case Study_BIRA 91: Where to Go from Here T Sahu, L Arora, P Singh Emerging Economies Cases Journal 5 (2), 93-101, 2023 | | 2023 |
| Vocal for Local: A Saudi Arabian Consumers’ Perspective Towards Saudi-made Products and Foreign Products MA Almatrudi, I Alhassan, P Singh Global Business Review, 09721509231207792, 2023 | | 2023 |
| Case Study_Is Going Digital a Mess or Message?: A Case Study of How a Start-up Implemented Digital Marketing Strategies to Grow V Malkar, P Singh, L Arora https://www.caseresearchaima.in/casepedia, 2021 | | 2021 |
| Case Study_Embracing the Change: A Caselet on Transition from Offline Teaching to Online Teaching in Higher Education P Singh, V Malkar, L Arora https://www.etcases.com/embracing-the-change-a-caselet-on-transition-from …, 2021 | | 2021 |
| Case Study_From Birth to Boom: A Case Study on the Journey of Xiaomi in India P Singh, L Arora https://www.researchgate.net/publication …, 2020 | | 2020 |
| PhD Thesis_Study of marketing problems of SMEs in the field of manufacturing industries in Pune with reference to MIDC Chinchwad area P Singh, S Pachpande Pune, 2016 | | 2016 |
| Book_Basics of Marketing S Pachpane, SB Mathur, P Singh | | 2016 |
