| Impact of Digital Marketing on Purchase Intention SS Nawaz, M Kaldeen International Journal of Advanced Science and Technology 29 (4), 1113-1120, 2020 | 75 | 2020 |
| Impact of marketing mix strategies on performance of tourist hotels in the eastern province, Sri Lanka MS Ali, M Kaldeen Department of Economics, Faculty of Arts, University of Colombo, 2017 | 28 | 2017 |
| IMPACT OF COVID-19 OUTBREAK ON SRI LANKAN ECONOMY M ROSHANA, M KALDEEN, R BANU Journal of Critical Reviews 7 (14), 2124-2133, 2020 | 26 | 2020 |
| Impact of customer & competitor orientation and inter-functional coordination on SME’s performance. KM Mubarak Journal of Management 14 (2), 88-94, 2019 | 22 | 2019 |
| Adoption of social media marketing by tourism product suppliers: a study in eastern province of Sri Lanka S Sabraz Nawaz, KM Mubarak IISTE International Journal of European Journal of Business and Management, 2015 | 19 | 2015 |
| Market orientation adoption strategies for small restaurants: a study in the Eastern Sri Lanka M Hilal, K Mubarak Journal of Management 8 (1), 2014 | 19 | 2014 |
| IMPACT OF VISUAL MERCHANDISING OF CLOTHING STORES ON IMPULSE BUYING BEHAVIOR M Kaldeen, M Mufeeth SEUSL Journal of Marketing 5 (2), 35-43, 2020 | 15* | 2020 |
| Work-From-Home (WFH) Benefits and Challenges: Evidence from State Higher Education Sector in Sri Lanka M Kaldeen, F Nuskiya International Journal of Advanced Science and Technology 29 (8s), 4181-4192, 2020 | 14 | 2020 |
| International tea marketing and need for reviving Sri Lankan tea industry MIM Hilal, KM Mubarak Journal of Management 9 (1), 2016 | 14 | 2016 |
| Exterior atmospherics and there impact on consumer purchasing behavior at self-serving convenience stores MSI Ali, KM Mubarak International Journal of Science and Research 5 (11), 263-268, 2016 | 14 | 2016 |
| Factors Influencing the Purchase of Agro-Chemicals: from the Perspective of Sri Lankan Farmers M Kaldeen International Journal of Recent Technology and Engineering (IJRTE) 8 (Issue …, 2019 | 12 | 2019 |
| AN ANALYSIS OF FACTORS IMPACTING CONSUMER PURCHASE INTENTION ON HERBAL PRODUCTS M Kaldeen, M Mufeeth SEUSL Journal of Marketing 5 (1), 41-52, 2020 | 10* | 2020 |
| Managing Knowledge Management: Identifying and Evaluating Enablers and Hinders from the Perspective of Practicing Managers from Tourism Sector in Sri Lanka M Kaldeen International Journal of Recent Technology and Engineering (IJRTE) 8 (Issue …, 2019 | 10 | 2019 |
| An empirical study on cloud computing technology on hotel industry in Sri Lanka M Ayoobkhan, M Kaldeen The emerald handbook of ICT in tourism and hospitality, 425-440, 2020 | 9 | 2020 |
| DEMAND FOR RESPONSIBLE TOURISM IN SRI LANKA: A CASE STUDY OF YALA WILDLIFE DESTINATION Duminduhewa, Wimalarathna, K Mubarak JOURNAL ON TOURISM & SUSTAINABILITY 4 (1), 27-40, 2020 | 9 | 2020 |
| Urbanization and urban tourism in Sri Lanka P Bandusena, M Kaldeen, S Silva Tourism in Asian Cities 1, 2020 | 9 | 2020 |
| IMPACT OF MARKETING AND CONTENT TRUST OF SOCIAL MEDIA ON MILLENNIALS TRAVELERS AS ADPROSUMERS: EVIDENCE FROM ACCOMMODATION SECTOR M Kaldeen Journal of Critical Reviews 7 (15), 871-878, 2020 | 9 | 2020 |
| Exploring customer based brand equity: A study among the tourist hotels in the east coast of Sri Lanka MIM Hilal, KM Mubarak Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2016 | 9 | 2016 |
| IMPACT OF HUMAN CAPITAL CAPABILITIES ON KNOWLEDGE MANAGEMENT PROCESS M Kaldeen, SS Nawaz International Journal of Psychosocial Rehabilitation 24 (7), 463-478, 2020 | 8 | 2020 |
| Factors that trigger the use of social media tools, applications and networks of tourist M Kaldeen 2019 3rd International Conference on Computing and Communications …, 2019 | 8 | 2019 |
Prof. Samsudeen Sabraz NawazProfessor in Management and IT, Department of MIT, South Eastern University of Sri LankaVerified email at seu.ac.lk
