Artificial intelligence: Building blocks and an innovation typology U Paschen, C Pitt, J Kietzmann Business Horizons 63 (2), 147-155, 2020 | 265 | 2020 |
Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources J Paschen, U Paschen, E Pala, J Kietzmann Australasian Marketing Journal 29 (3), 243-251, 2020 | 71 | 2020 |
À votre santé–conceptualizing the AO typology for luxury wine and spirits J Paschen, U Paschen, JH Kietzmann International Journal of Wine Business Research 28 (2), 170-186, 2016 | 13 | 2016 |
Cool Marketing for Icewine? Investigating Producer’s Product Positioning, Segmentation, and Marketing Mix for Canadian Icewine: An Abstract U Paschen, J Paschen, J Kietzmann Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 3 | 2018 |
Great wine from the great white north? Producer’s product positioning and marketing mix for Canadian icewine U Paschen, D Kerruish, J White Journal of Wine Research 32 (1), 55-66, 2021 | 2 | 2021 |
Die Regionalisierte Ökologische Gesamtrechnung: Mittel zur Darstellung regionaler umweltökonomischer Tatbestände; Hintergrund, Konzeption und Anwendungsmöglichkeiten im Rahmen … U Paschen | 2 | 1999 |
Understanding involvement of luxury gift givers: An abstract U Paschen, J Paschen, M Wilson, T Eriksson 21st Academy of Marketing Science World Marketing Congress (WMS 2018), 27-29 …, 2018 | 1 | 2018 |
Structured Abstract: Cool Marketing for Icewine? Investigating Producer’s Product Positioning, Segmentation and Marketing Mix for Canadian Icewine U Paschen, J Paschen, J Kietzmann | | |