| The impact of working conditions on academic staff turnover at Africa University, Mutare, Zimbabwe S Bigirimana, EN Sibanda, R Masengu Asian journal of social sciences and management studies 3 (2), 91-98, 2016 | 20 | 2016 |
| The effects of working conditions on academic staff motivation at Africa University, Mutare, Zimbabwe S Bigirimana, EN Sibanda Journal of Advance Management and Accounting Research 3 (7), 162-173, 2016 | 11 | 2016 |
| The impact of social media branding and technology adoption on green tourism: the role of tourist behavior as a mediator in developing countries post-COVID-19—context of Zimbabwe OT Chiwaridzo, R Masengu Future Business Journal 9 (1), 63, 2023 | 9 | 2023 |
| NATION BRANDING: TWENTY-FIRST CENTURY BRANDING DYNAMICS IMPACTING EMERGING ECONOMIES IN THE GLOBAL MARKETPLACE. G Tasara, F Makudza, GN Ndlovu, R Masengu Skyline Business Journal 17 (2), 2021 | 5 | 2021 |
| Customer Perceptions and Adoption of E-Marketing in Zimbabwe R Masengu, JJ Prinsloo, T Pelser African Journal of Business and Economic Research 17 (1), 257, 2022 | 4 | 2022 |
| The Impact of Post-Covid-19 Container Shortage Crisis on Global Supply Chains M El Din, R Masengu, M Ncube, S Al Kaabi Proceedings of the International Conference on Industrial Engineering and …, 2021 | 3 | 2021 |
| THE EFFECTS OF WORKING CONDITIONS ON ACADEMIC STAFF MOTIVATION AT AFRICA UNIVERSITY S Bigirimana, R Masengu Journal of Accounting Information and Innovation 4 (4), 2018 | 3 | 2018 |
| The Contribution of the International Coffee Agreement (ICA) to the Development of Export Markets for Small Scale Coffee Farmers in Manicaland, Zimbabwe S Bigirimana, R Masengu Zimbabwe World Journal of Business and Management 1 (1), 57-67, 2015 | 3 | 2015 |
| Assessment: higher education institutions’ innovative online assessment methods beyond the era of the COVID-19 pandemic M Dube, R Masengu, S Sibanda, L Mandongwe Digital Teaching, Learning and Assessment, 121-146, 2023 | 2 | 2023 |
| E-Learning quality assurance is an act of symbolic control in Higher Education Institutions (HEIs) R Masengu, C Muchenje, B Ruzive, A Hadian SHS Web of Conferences 156, 06001, 2023 | 2 | 2023 |
| Unpacking the effect of social media infodemic on consumers’ panic banking behaviour during the Covid-19 Pandemic. Evidence from the banking sector in Oman R Masengu, WAL Raouyashadi, F Makudza, C Muchenje European Journal of Business and Management Research 7 (3), 84-90, 2022 | 2 | 2022 |
| Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe R Masengu, JJ Prinsloo, T Pelser Management: Journal of Contemporary Management Issues 26 (2), 159-177, 2021 | 2 | 2021 |
| Customer perception on digital marketing adoption by Omni Channel Retailers R Masengu, B Ruzuve IBM J. Res. Dev, 2021 | 2 | 2021 |
| Knowledge and skills gap of graduates entry-level: perception of logistics and supply chain managers in Oman N Al Harrasi, M Salah El Din, M Reason, B Al Balushi, J Al Habsi Higher Education, Skills and Work-Based Learning 13 (6), 1269-1285, 2023 | 1 | 2023 |
| The Innovation Of New Dry Ports In Zimbabwe: The Critical Success Factors (CSF) And Fault Lines F Taderera, M Tukuta, DLC Reason Masengu International Journal Of Multidisciplinary Research And Analysis 6 (9), 3984 …, 2023 | 1 | 2023 |
| Social Media Marketing Challenges and New Directions Post COVID-19 R Masengu, B Ruzive, C Muchenje Sustainable Marketing, Branding, and Reputation Management: Strategies for a …, 2023 | 1 | 2023 |
| Driving Circular Economy Through Sustainable Supply Chain Management: Designing Framework Through Literature Review B Ruzive, R Masengu, C Muchenje, B Al Balushi Handbook of Research on Designing Sustainable Supply Chains to Achieve a …, 2023 | 1 | 2023 |
| Application of Digital technologies in the 21st Century. Literature Review of Experiences, Opportunities and Challenges in Higher Education B Ruzive, R Masengu, L Mandongwe digiTAL 2021, 22, 2021 | 1 | 2021 |
| Urban Governance in Africa – A Perspective of E-Governance in South Africa Urban Municipalities JAM Reason Masengu,Gibson Muridzi Global Journal of Scientific and Research Publications 7 (4), 6-18, 2021 | 1* | 2021 |
| THE FACTORS AFFECTING THE ADOPTION AND IMPLEMENTATION OF E-MARKETING AMONGST FMCG RETAILERS IN ZIMBABWE R Masengu, JJ Prinsloo, C Williams IBC, 2021 | 1 | 2021 |
Stanislas BigirimanaAfrica UniversityVerified email at africau.edu
