| Antecedents of customer satisfaction and brand loyalty of smartphones among generation Y students E Redda, N Shezi POLISH JOURNAL OF MANAGEMENT STUDIES 20 (2), 441-453, 2019 | 14 | 2019 |
| Investigating the role of credibility of sports celebrity endorsers influencing sports celebrity identification and purchase intention of endorsed brands N Shezi MARKET/TRŽIŠTE 34 (1), 41-57, 2022 | 7 | 2022 |
| Determinants of Brand Loyalty of Sports Footwear Brands in South Africa NE Shezi, EH Redda Expert Journal of Marketing 10 (2), 99-109, 2022 | 2 | 2022 |
| THE INFLUENCE OF BRAND PERSONALITY TOWARDS IDENTIFICATION OF PREMIER SOCCER LEAGUE TEAMS IN SOUTH AFRICA: A STRUCTURAL EQUATION MODEL NE Shezi POLISH JOURNAL OF MANAGEMENT STUDIES 25 (No.1), 378-391, 2022 | 2 | 2022 |
| Generation Y consumers’ perceived brand personality of South African retail banks M van Deventer, NE Shezi Banks and Bank Systems 16 (3), 131-141, 2021 | 2 | 2021 |
| Team identification and African Generation Y students’ perceived brand personality of Premier Soccer League teams NE Shezi | 2 | 2016 |
| MODELLING THE ANTECEDENTS THAT EXPLAIN GENERATION Y STUDENTS' ATTITUDES TOWARD SMARTPHONE BRANDS EH Redda, NE Shezi INTERNATIONAL JOURNAL OF eBUSINESS AND eGOVERNMENT STUDIES 13 (2), 242-259, 2021 | 1 | 2021 |
| COMPARING THE DEVELOPED AND VALIDATED BRAND PERSONALITY SCALES FOR PROFESSIONAL SPORT TEAMS: A LITERATURE REVIEW AND EMPIRICAL FINDINGS NE Shezi INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND HUMANITY STUDIES 12 (No 2, 2020 …, 2020 | 1 | 2020 |
| SPORTS FOOTWEAR BRANDING: ITS INFLUENCE ON CONSUMER ATTITUDES AND PURCHASE INTENTIONS. EH Redda, NE Shezi Journal of Global Business & Technology 19 (2), 2023 | | 2023 |
| Validating Brand Personality Dimensions to South African Professional Sport Teams: A Study of Sharks and Lions Rugby Teams NE SHEZI Expert Journal of Business and Management 11 (2), 2023 | | 2023 |
| Validating Brand Personality Dimensions to South African Professional Sport Teams: A Study of Orlando Pirates and Kaizer Chiefs Football Clubs NE SHEZI | | 2023 |
| Factors that Contribute towards Sports Footwear Satisfaction in South Africa NE SHEZI, EH REDDA Expert Journal of Business and Management 10 (2), 129-139, 2022 | | 2022 |
| Istraživanje uloge kredibiliteta slavnih sportaša na poistovjećivanje s njima i namjeru kupovine zagovarane marke N Shezi Market-Tržište 34 (1), 41-57, 2022 | | 2022 |
| Perceived Brand Personality of Premier Soccer League (PSL) Teams among African Generation Y University Students: A Gender Perspective NE Shezi Mizoram University Journal of Humanities & Social Sciences (MZUJHSS) 8 (1 …, 2022 | | 2022 |
| Exploring Gender Differences on Attitude and Purchasing Intentions of Smartphone Brands EH Redda, NE Shezi Acta Universitatis Danubius. Œconomica 17 (4), 2021 | | 2021 |
| TEAM IDENTIFICATION AND BLACK SOUTH AFRICAN GENERATION Y STUDENTS’ PERCEIVED BRAND PERSONALITY OF PREMIER SOCCER LEAGUE TEAMS N SHEZI, A REAN, MULLER, BEVAN-DYE Proceedings of the 10th international conference on Social Science (ICSS …, 2019 | | 2019 |
| Factors influencing Generation Y students attitudes toward Smartphone and their purchasing intentions E Redda, N Shezi Proceedings of the 10th international conference on Social Science (ICSS …, 2019 | | 2019 |
| Developing and validating a brand personality trait scale for South African professional sport teams NE Shezi North-West University (South Africa). Vanderbijlpark Campus, 2019 | | 2019 |
| The Role of Age Moderating Perceived Brand Personality and Team Identification of Premier Soccer League Teams NE Shezi | | |
| Journal of Global Business and Technology SB Broman, L Fourie, P Jain, A Bamba, A Jain, EH Redda, NE Shezi, ... | | |
Ephrem Habtemichael Redda, PhDProfessor at North-West UniversityVerified email at nwu.ac.za
