| Celebrity endorsements versus created spokespersons in advertising: A survey among students DLR Van der Waldt, M Van Loggerenberg, L Wehmeyer South African Journal of Economic and Management Sciences 12 (1), 100-114, 2009 | 187 | 2009 |
| Information and source preferences of a student market in higher education J Bonnema, DLR Van der Waldt International journal of educational management 22 (4), 314-327, 2008 | 165 | 2008 |
| Attitudes of young consumers towards SMS advertising V Der Waldt, D la Rey, TM Rebello, WJ Brown Academic Journals, 2009 | 112 | 2009 |
| Attitudes of young consumers towards SMS advertising V Der Waldt, D la Rey, TM Rebello, WJ Brown Academic Journals, 2009 | 112 | 2009 |
| Attitudes of young consumers towards SMS advertising DLR Waldt, TM Rebello, WJ Brown African Journal of Business Management 3 (9), 444-452, 2009 | 73 | 2009 |
| Does branded product placement in film enhance realism and product recognition by consumers? V der Waldt, D La Rey, LS Du Toit, R Redelinghuys Academic Journals, 2007 | 59 | 2007 |
| Out-of-home advertising media: theoretical and industry perspectives AT Roux, DLR Van der Waldt Communitas 19, 95-115, 2014 | 42 | 2014 |
| Paid versus unpaid celebrity endorsement in advertising: an exploration V der Waldt, D la Rey, NEA Schleritzko, K Van Zyl Academic Journals, 2007 | 31 | 2007 |
| A classification framework for out-of-home advertising media in South Africa T Roux, DR van der Waldt, L Ehlers Communicatio 39 (3), 383-401, 2013 | 26 | 2013 |
| The role of product placement in feature films and broadcast television programmes: an IMC perspective DLR Van der Waldt Communicare: Journal for Communication Sciences in Southern Africa 24 (2), 1-16, 2005 | 26 | 2005 |
| Toward a model to enhance synergy of out-of-home advertising media integration strategies AT Roux, DR Van der Waldt Journal of Promotion Management 22 (3), 386-402, 2016 | 24 | 2016 |
| Product placement: exploring effects of product usage by principal actors V der Waldt, D la Rey, V Nunes, J Stroebel Academic Journals, 2008 | 24 | 2008 |
| Recognition and recall of product placements in films and broadcast programmes DL Van Der Waldt, LD Du Preez, S Williams Innovar: Revista de Ciencias Administrativas y Sociales 1 (se), 0-0, 2008 | 19 | 2008 |
| Relationship antecedents that impact on outcomes of strategic stakeholder alliances E Botha | 18 | 2010 |
| Attitudes towards attractive and credible celebrities in advertisements: a survey amongst students DLR Van der Waldt, N De Beer, N Du Plessis Communicare: Journal for Communication Sciences in Southern Africa 26 (1), 44-58, 2007 | 11 | 2007 |
| Exploring corporate reputation variables to measure personal reputations DLR Van der Waldt Communicare: Journal for Communication Sciences in Southern Africa 36 (2), 75-93, 2017 | 9 | 2017 |
| Relationship outcomes as measurement criteria to assist communication strategists to manage organisational relationships E Botha, DLR Van der Waldt INNOVAR. Revista de Ciencias Administrativas y Sociales 21 (40), 5-16, 2011 | 6 | 2011 |
| A quantitative matrix model for strategic management of stakeholder/issues relationships G Putt, DLR Van der Waldt 12th International Public Relations Research Symposium, Bled, Slovenia, 2005 | 6 | 2005 |
| Online stakeholder relationship strategies on Facebook used by South African universities TSM Mambadja, DP Conradie, D Van der Waldt Communicare: Journal for Communication Sciences in Southern Africa 34 (2), 58-74, 2015 | 5 | 2015 |
| Financial communication to retirement fund members: a survey among trustees and member stakeholders DR Waldt, G van Heerden Communicatio 33 (1), 152-168, 2007 | 3 | 2007 |
Thérèse RouxTshwane University of TechnologyVerified email at tut.ac.za
