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Brighton Nyagadza CIM | PhD
Brighton Nyagadza CIM | PhD
York St John University, United Kingdom
Verified email at yorksj.ac.uk
Title
Cited by
Cited by
Year
Search engine marketing and social media marketing predictive trends
B Nyagadza
Journal of Digital Media & Policy (Intellect, Bristol, UK) 13 (3), 407–425, 2022
982022
Sustainable digital transformation for ambidextrous digital firms: systematic literature review, meta-analysis and agenda for future research directions
B Nyagadza
Sustainable Technology and Entrepreneurship (STE) (Elsevier, Espaņa) 1 (3), 1-13, 2022
712022
Digital technologies, Fourth Industrial Revolution (4IR) & Global Value Chains (GVCs) nexus with emerging economies’ future industrial innovation dynamics
B Nyagadza, R Pashapa, A Chare, G Mazuruse, PK Hove
Cogent Economics & Finance (Taylor & Francis, England & Wales, UK) 10 (1), 1-14, 2022
682022
Covid-19 impact on Zimbabwean agricultural supply chains and markets: A sustainable livelihoods perspective
T Rukasha, B Nyagadza, R Pashapa, A Muposhi
Cogent Social Sciences (Taylor & Francis, England & Wales, UK), 1-17, 2021
572021
The challenges faced by young entrepreneurs in informal trading in Bindura, Zimbabwe
I Kabonga, K Zvokuomba, B Nyagadza
Journal of Asian and African Studies (SAGE, London, UK), 1 - 15, 2021
402021
Exploring internal stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding
B Nyagadza, EM Kadembo, A Makasi
Cogent Business & Management (Taylor & Francis, England & Wales, UK) 7 (1), 1-22, 2020
352020
Green reverse logistics technology impact on agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage
E Mugoni, B Nyagadza, PK Hove
Sustainable Technology and Entrepreneurship (Elsevier, Espaņa) 2 (1), 1-17, 2023
342023
Challenges hindering women entrepreneurship sustainability in rural livelihoods: Case of Manicaland province.
R Mashapure, B Nyagadza, L Chikazhe, N Msipah, G Ngorora, A Gwiza
Cogent Social Sciences (Taylor & Francis, England & Wales, UK) 8 (1), 1-30, 2022
302022
When corporate brands tell stories: A Signalling theory perspective
B Nyagadza, EM Kadembo, A Makasi
Cogent Psychology (Taylor & Francis, England & Wales, UK) 1 (8), 1-30, 2021
302021
Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping
L Machi, P Nemavhidi, T Chuchu, B Nyagadza, M Venter De Villiers
International Journal of Research In Business And Social Science 11 (5), 176-187, 2022
272022
Responding to change and customer value improvement: Pragmatic advice to banks
B Nyagadza
The Marketing Review (Westburn, Scotland, UK) 19 (3-4), 235-252, 2019
242019
Conceptual model for financial inclusion development through agency banking in competitive markets
B Nyagadza
Africanus: Journal of Development Studies (UNISA Press, SA) 49 (2), 1-22, 2019
232019
Futurology reorientation nexus: Fourth Industrial Revolution
B Nyagadza
Management Education and Automation (Routledge, Taylor & Francis, UK) 1, 30-44, 2021
222021
Effect of hotel overall service quality on customers’ attitudinal and behavioural loyalty: perspectives from Zimbabwe
B Nyagadza, G Mazuruse, A Muposhi, F Chigora
Tourism Critiques: Practice and Theory (TCPR) (Emerald Insight, UK) 3 (1), 42-71, 2022
212022
An application of impression management theory on corporate storytelling for branding in examining internal stakeholders’ corporate brand perceptions
B Nyagadza, EM Kadembo, A Makasi
The Retail and Marketing Review (UNISA, SA) 15 (2), pp. 39-50, 2019
212019
Swimming against the tide: Young informal traders’ survival strategies in a competitive business environment in Zimbabwe
I Kabonga, K Zvokuomba, B Nyagadza, E Dube
Youth & Society (SAGE, London, UK) 1 (1), 1-20, 2021
192021
International tourist arrivals modelling and forecasting: A case of Zimbabwe
T Makoni, G Mazuruse, B Nyagadza
Sustainable Technology and Entrepreneurship (STE) (Elsevier, Espaņa) 1 (2), 1-17, 2022
162022
The Fourth Industrial Revolution (4IR) in the heart of SDG Agenda: The role of education in Zimbabwe
E Yingi, PM Hlungwani, B Nyagadza
Africa Review (Brill Publishers, Leiden, The Netherlands) 14 (2), 213-229, 2022
152022
Factors influencing re-usage intention of online and mobile grocery shopping amongst young adults in South Africa
N Ligaraba, B Nyagadza, D Dorfling, Q Zulu
Arab Gulf Journal of Scientific Research (AGJSR) (Emerald Insight) 40 (4), 1 …, 2022
142022
Habitual Facebook use as a prognosticator for life satisfaction and psychological well-being: social safeness as a moderator
ET Maziriri, B Nyagadza, M Mapuranga, TC Maramura
Arab Gulf Journal of Scientific Research (Emerald Insight, UK) 40 (2), 153-179, 2022
142022
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