| Search engine marketing and social media marketing predictive trends B Nyagadza Journal of Digital Media & Policy (Intellect, Bristol, UK) 13 (3), 407–425, 2022 | 94 | 2022 |
| Sustainable digital transformation for ambidextrous digital firms: systematic literature review, meta-analysis and agenda for future research directions B Nyagadza Sustainable Technology and Entrepreneurship (STE) (Elsevier, España) 1 (3), 1-13, 2022 | 68 | 2022 |
| Digital technologies, Fourth Industrial Revolution (4IR) & Global Value Chains (GVCs) nexus with emerging economies’ future industrial innovation dynamics B Nyagadza, R Pashapa, A Chare, G Mazuruse, PK Hove Cogent Economics & Finance (Taylor & Francis, England & Wales, UK) 10 (1), 1-14, 2022 | 62 | 2022 |
| Covid-19 impact on Zimbabwean agricultural supply chains and markets: A sustainable livelihoods perspective T Rukasha, B Nyagadza, R Pashapa, A Muposhi Cogent Social Sciences (Taylor & Francis, England & Wales, UK), 1-17, 2021 | 56 | 2021 |
| The challenges faced by young entrepreneurs in informal trading in Bindura, Zimbabwe I Kabonga, K Zvokuomba, B Nyagadza Journal of Asian and African Studies (SAGE, London, UK), 1 - 15, 2021 | 39 | 2021 |
| Exploring internal stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding B Nyagadza, EM Kadembo, A Makasi Cogent Business & Management (Taylor & Francis, England & Wales, UK) 7 (1), 1-22, 2020 | 35 | 2020 |
| Green reverse logistics technology impact on agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage E Mugoni, B Nyagadza, PK Hove Sustainable Technology and Entrepreneurship (Elsevier, España) 2 (1), 1-17, 2023 | 31 | 2023 |
| Challenges hindering women entrepreneurship sustainability in rural livelihoods: Case of Manicaland province. R Mashapure, B Nyagadza, L Chikazhe, N Msipah, G Ngorora, A Gwiza Cogent Social Sciences (Taylor & Francis, England & Wales, UK) 8 (1), 1-30, 2022 | 28 | 2022 |
| When corporate brands tell stories: A Signalling theory perspective B Nyagadza, EM Kadembo, A Makasi Cogent Psychology (Taylor & Francis, England & Wales, UK) 1 (8), 1-30, 2021 | 27 | 2021 |
| Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping L Machi, P Nemavhidi, T Chuchu, B Nyagadza, M Venter De Villiers International Journal of Research In Business And Social Science 11 (5), 176-187, 2022 | 26 | 2022 |
| Responding to change and customer value improvement: Pragmatic advice to banks B Nyagadza The Marketing Review (Westburn, Scotland, UK) 19 (3-4), 235-252, 2019 | 24 | 2019 |
| Conceptual model for financial inclusion development through agency banking in competitive markets B Nyagadza Africanus: Journal of Development Studies (UNISA Press, SA) 49 (2), 1-22, 2019 | 23 | 2019 |
| Futurology reorientation nexus: Fourth Industrial Revolution B Nyagadza Management Education and Automation (Routledge, Taylor & Francis, UK) 1, 30-44, 2021 | 22 | 2021 |
| Effect of hotel overall service quality on customers’ attitudinal and behavioural loyalty: perspectives from Zimbabwe B Nyagadza, G Mazuruse, A Muposhi, F Chigora Tourism Critiques: Practice and Theory (TCPR) (Emerald Insight, UK) 3 (1), 42-71, 2022 | 20 | 2022 |
| An application of impression management theory on corporate storytelling for branding in examining internal stakeholders’ corporate brand perceptions B Nyagadza, EM Kadembo, A Makasi The Retail and Marketing Review (UNISA, SA) 15 (2), pp. 39-50, 2019 | 20 | 2019 |
| Swimming against the tide: Young informal traders’ survival strategies in a competitive business environment in Zimbabwe I Kabonga, K Zvokuomba, B Nyagadza, E Dube Youth & Society (SAGE, London, UK) 1 (1), 1-20, 2021 | 18 | 2021 |
| International tourist arrivals modelling and forecasting: A case of Zimbabwe T Makoni, G Mazuruse, B Nyagadza Sustainable Technology and Entrepreneurship (STE) (Elsevier, España) 1 (2), 1-17, 2022 | 16 | 2022 |
| The Fourth Industrial Revolution (4IR) in the heart of SDG Agenda: The role of education in Zimbabwe E Yingi, PM Hlungwani, B Nyagadza Africa Review (Brill Publishers, Leiden, The Netherlands) 14 (2), 213-229, 2022 | 14 | 2022 |
| Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions B Nyagadza, EM Kadembo, A Makasi Cogent Business & Management (Taylor & Francis, England & Wales, UK) 7 (1), 1-25, 2020 | 14 | 2020 |
| Examining the influence of social media eWOM on consumers’ purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers B Nyagadza, G Mazuruse, K Simango, L Chikazhe, T Tsokota, L Macheka Sustainable Technology and Entrepreneurship (Elsevier, España) 2 (3), 1 - 15, 2023 | 12 | 2023 |
Gideon MazuruseLecturer of Statistics, Marondera University of Agriculture Science and TechnologyVerified email at muast.ac.zw
