| Search engine marketing and social media marketing predictive trends B Nyagadza Journal of Digital Media & Policy (Intellect, Bristol, UK) 13 (3), pp. 407 – 425, 2022 | 126 | 2022 |
| Sustainable digital transformation for ambidextrous digital firms: systematic literature review, meta-analysis and agenda for future research directions B Nyagadza Sustainable Technology and Entrepreneurship (Elsevier, Espaņa) 1 (3), pp. 1 - 13, 2022 | 95 | 2022 |
| Digital technologies, Fourth Industrial Revolution (4IR) & Global Value Chains (GVCs) nexus with emerging economies’ future industrial innovation dynamics B Nyagadza, R Pashapa, A Chare, G Mazuruse, PK Hove Cogent Economics & Finance (Taylor & Francis, England & Wales, UK) 10 (1 …, 2022 | 91 | 2022 |
| Covid-19 impact on Zimbabwean agricultural supply chains and markets: A sustainable livelihoods perspective T Rukasha, B Nyagadza, R Pashapa, A Muposhi Cogent Social Sciences (Taylor & Francis, England & Wales, UK), pp. 1 - 17, 2021 | 69 | 2021 |
| Green reverse logistics technology impact on agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage E Mugoni, B Nyagadza, PK Hove Sustainable Technology and Entrepreneurship (Elsevier, Espaņa) 2 (1), pp. 1 - 17, 2023 | 61 | 2023 |
| Challenges hindering women entrepreneurship sustainability in rural livelihoods: Case of Manicaland province. R Mashapure, B Nyagadza, L Chikazhe, N Msipah, G Ngorora, A Gwiza Cogent Social Sciences (Taylor & Francis, England & Wales, UK) 8 (1), pp. 1 - 30, 2022 | 49 | 2022 |
| Exploring internal stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding B Nyagadza, EM Kadembo, A Makasi Cogent Business & Management (Taylor & Francis, England & Wales, UK) 7 (1 …, 2020 | 47 | 2020 |
| The challenges faced by young entrepreneurs in informal trading in Bindura, Zimbabwe I Kabonga, K Zvokuomba, B Nyagadza Journal of Asian and African Studies (SAGE, London, UK) 56 (8), pp. 1 - 15, 2021 | 44 | 2021 |
| Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping L Machi, P Nemavhidi, T Chuchu, B Nyagadza, M Venter De Villiers International Journal of Research In Business And Social Science 11 (5), 176-187, 2022 | 43 | 2022 |
| When corporate brands tell stories: A Signalling theory perspective B Nyagadza, EM Kadembo, A Makasi Cogent Psychology (Taylor & Francis, England & Wales, UK) 1 (8), pp. 1 - 30, 2021 | 41 | 2021 |
| Examining the influence of social media eWOM on consumers’ purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers B Nyagadza, G Mazuruse, K Simango, L Chikazhe, T Tsokota, L Macheka Sustainable Technology and Entrepreneurship (Elsevier, Espaņa) 2 (3), pp. 1 - 15, 2023 | 29 | 2023 |
| Effect of hotel overall service quality on customers’ attitudinal and behavioural loyalty: perspectives from Zimbabwe B Nyagadza, G Mazuruse, A Muposhi, F Chigora Tourism Critiques: Practice and Theory (Emerald Insight, UK) 3 (1), pp. 42 - 71, 2022 | 29 | 2022 |
| International tourist arrivals modelling and forecasting: A case of Zimbabwe T Makoni, G Mazuruse, B Nyagadza Sustainable Technology and Entrepreneurship (Elsevier, Espaņa) 1 (2), pp. 1 - 17, 2022 | 28 | 2022 |
| Responding to change and customer value improvement: Pragmatic advice to banks B Nyagadza The Marketing Review (Westburn, Scotland, UK) 19 (3-4), pp. 235 - 252, 2019 | 27 | 2019 |
| Prognosticating anthropomorphic chatbots' usage intention as an e-banking customer service gateway: cogitations from Zimbabwe B Nyagadza, A Muposhi, G Mazuruse, T Makoni, T Chuchu, E Maziriri, ... PSU Research Review (Emerald Insight, UK) 8 (2), pp. 356 - 372, 2024 | 26 | 2024 |
| Buttressing customer relationship management through digital transformation: perspectives from Zimbabwe's commercial banks PR Kawondera, L Chikazhe, TF Munyimi, B Nyagadza Cogent Social Sciences (Taylor & Francis, England & Wales, UK) 9 (1), pp. 1 - 19, 2023 | 25 | 2023 |
| Swimming against the tide: Young informal traders’ survival strategies in a competitive business environment in Zimbabwe I Kabonga, K Zvokuomba, B Nyagadza, E Dube Youth & Society (SAGE, London, UK) 55 (2), pp. 280 –299, 2023 | 25 | 2023 |
| Innovation conviction, innovation mindset and innovation creed as precursors for need for achievement and women entrepreneurial success ET Maziriri, B Nyagadza, T Chuchu European Journal of Innovation Management (Emerald, UK) 27 (4), pp. 1225 - 1248, 2024 | 24 | 2024 |
| Conceptual model for financial inclusion development through agency banking in competitive markets B Nyagadza Africanus: Journal of Development Studies (UNISA Press, SA) 49 (2), pp. 1 - 22, 2019 | 24 | 2019 |
| Futurology reorientation nexus: Fourth Industrial Revolution B Nyagadza Management Education and Automation (Routledge, UK) 1, pp. 30 - 44, 2021 | 22 | 2021 |
Gideon MazuruseLecturer of Statistics, Marondera University of Agriculture Science and TechnologyVerified email at muast.ac.zw
