| A “blue ocean” strategy for developing visitor wine experiences: Unlocking value in the Cape region tourism market D Priilaid, R Ballantyne, J Packer Journal of Hospitality and Tourism Management 43, 91-99, 2020 | 46 | 2020 |
| Wine's placebo effect: How the extrinsic cues of visual assessments mask the intrinsic quality of South African red wine DA Priilaid International Journal of Wine Marketing 18 (1), 17-32, 2006 | 42 | 2006 |
| An econometric model for identifying value in South African red wine P Van Rensburg, DA Prülaid International Journal of Wine Marketing 16 (1), 53-75, 2004 | 17 | 2004 |
| The placebo of place: Terroir effects in the blind and sighted quality assessments of South African varietal wines D Aleksander Priilaid Journal of Wine Research 18 (2), 87-106, 2007 | 15 | 2007 |
| Non‐linearity in the hedonic pricing of South African red wines DA Priilaid, P Van Rensburg International Journal of Wine Marketing 18 (3), 166-182, 2006 | 15 | 2006 |
| Are consumers’ quality perceptions influenced by brand familiarity, brand exposure and brand knowledge? Results from a wine tasting experiment T Smith, D Priilaid, G Human, C Varkel, K Pitcher South African Journal of Business Management 48 (2), 45-54, 2017 | 14 | 2017 |
| Non-Linear Hedonic Pricing: A Confirmatory Study of South African Wines P Priilaid, David and van Rensburg International Journal of Wine Research 4, 1-13, 2012 | 13 | 2012 |
| Price-quality heuristic correlation with rates of product consumption D Priilaid, D Hall British Food Journal 118 (3), 541-559, 2016 | 10 | 2016 |
| The hedonic valuation of South African wine brands D Priilaid, P Van Rensburg South African Journal of Business Management 43 (1), 11-31, 2012 | 10 | 2012 |
| How price moderates assessments of coffee quality across profiles of gender and experience D Priilaid, B Horwitz South African Journal of Business Management 47 (1), 49-60, 2016 | 9 | 2016 |
| How price demeans sighted assessments across user profiles D Priilaid, M Sevenoaks, R Aitken, C Chisholm International Journal of Wine Business Research 25 (2), 108-124, 2013 | 7 | 2013 |
| Symbolic and functional brand effects in the hedonic assessment of South African wines D Priilaid, P Van Rensburg South African Journal of Business Management 41 (3), 47-69, 2010 | 7 | 2010 |
| Follow the leader: How expert ratings mediate consumer assessments of hedonic quality D Priilaid, J Feinberg, O Carter, G Ross South African Journal of Business Management 40 (4), 51-58, 2009 | 7 | 2009 |
| Evaluating the worth of nascent old vine cues for South African wines D Priilaid, J Steyn International Journal of Wine Business Research 32 (2), 283-300, 2020 | 6 | 2020 |
| Exploring blue ocean innovation in the wine industry D Priilaid Management and Marketing of Wine Tourism Business: Theory, Practice, and …, 2019 | 5 | 2019 |
| Flies in amber: Capturing brand equity-effects in South African rosé wines D Priilaid, J Barendse, C Kato-Kalule, A Mubangizi South African Journal of Business Management 44 (3), 21-30, 2013 | 5 | 2013 |
| Positioning fast moving luxury goods in a discount environment: How cue effects explain South African whisky prices D Priilaid International Journal of Wine Business Research 28 (1), 22-42, 2016 | 4 | 2016 |
| How price-effects accrue with product experience and expertise D Priilaid, P van Rensburg Food quality and preference 48, 166-173, 2016 | 4 | 2016 |
| Cultural predictions of entrepreneurial orientation and the moderating role of entrepreneurial competencies on graduate entrepreneurial intentions: A cross-sectional survey of … IW Katono | 2* | 2020 |
| Modelling TripAdvisor satisfaction metrics to optimise wine venue experiences: the case of the Western Cape D Priilaid, R Ballantyne, A Mirotto, K Lovemore Journal of Wine Research 33 (4), 169-189, 2022 | 1 | 2022 |
