Perceived effectiveness of sales promotion techniques amongst South African Generation Y students HT Marais, ND Klerk, ALB Dye Mediterranean Journal of social sciences 5 (21), 51-59, 2014 | 11 | 2014 |
Factors influencing Generation Y students’ satisfaction with university websites M Van Deventer, H Lues Acta Universitatis Danubius. Œconomica 16 (6), 2020 | 7 | 2020 |
Gender differences in brand loyalty towards fashion brands among Generation Y students HT Lues, N De Klerk International Journal of Business and Management Studies 9 (2), 52-68, 2017 | 7 | 2017 |
Factors influencing Generation Y students’ university website usage intentions: a case of selected South African universities M Van Deventer, H Lues Journal of Contemporary Management 16 (1), 255-271, 2019 | 5 | 2019 |
GENDER DIFFERENCES AMONGST AFRICAN GENERATION Y STUDENTS’PERCEPTIONS OF FASHION MARKETING ACTIVITIES HT Lues, N De Klerk International Journal Of Social Sciences and Humanity Studies 8 (2), 75-90, 2016 | 5 | 2016 |
Effectiveness of selected marketing activities in creating brand equity in the South African clothing market amongst black Generation Y students HT Marais | 2 | 2015 |
Factors influencing trust in university websites: A survey amongst Generation Y students in South Africa M Van Deventer, HT Lues Journal of Business and Retail Management Research 13 (4), 2019 | 1 | 2019 |
Black Generation Y students' attitudes towards sales promotion techniques on low involvement products HT Marais North-West University, 2013 | 1 | 2013 |
Influencing Generation Y Consumers’ Perceived Quality of Fashion Brands: A Gender Comparison HT Lues GBATA 24th ANNUAL INTERNATIONAL CONFERENCE, 304-313, 2023 | | 2023 |
Gender Disparities in Behavioral Intention to Use University Websites Among Generation Y Students M van Deventer & H Lues GBATA 24th ANNUAL INTERNATIONAL CONFERENCE, 570-578, 2023 | | 2023 |
Consumers' satisfaction with purchasing from Facebook and WhatsApp groups: The influence of perceived benefits and price value R Klonaridis, HT Lues Journal of Contemporary Management 20 (2), 340-356, 2023 | | 2023 |
Generation Y's view on print media advertisements: Variances in its perceived informativeness, entertainment, irritation, credibility and value MF Saraiva, HT Lues Journal of Contemporary Management 20 (1), 1-21, 2023 | | 2023 |
South African Generation Y students’ behavioral intentions to use university websites M van Deventer, HT Lues Innovative Marketing 19 (4), 132, 2023 | | 2023 |
Perceived risk of s-commerce: Facebook versus WhatsApp R Klonaridis, H Lues ANZMAC (Australian and New Zealand Marketing Academy) 2022 conference, 287-289, 2023 | | 2023 |
South African consumers’ perceived psychological risk of purchasing from a Facebook or WhatsApp group: a gender comparison H Lues, R Klonaridis 33rd SAIMS (The Southern Africa Institute for Management Scientists …, 2022 | | 2022 |
Generation Y consumers’ attitudes towards price and non-price promotions: A comparison based on gender and living arrangements H Lues 10th International Conference on Contemporary Marketing Issues Conference, 80-87, 2022 | | 2022 |
Price promotion or non-price promotion? A comparative study on Generation Y consumer purchasing behaviour concerning low-involvement products H Lues 10th International Conference on Contemporary Marketing Issues Conference, 72-79, 2022 | | 2022 |
Behavioural Intention To Use University Websites: A Scale Validation. HT Lues, M van Deventer Webology 19 (3), 2022 | | 2022 |
AFRICAN GENERATION Y STUDENTS’PERCEPTIONS OF SELECTED MARKETING ACTIVITIES: A COMPARATIVE STUDY OF CLOTHING BRANDS H LUE International Journal of Business and Management Studies 10 (2), 2018 | | 2018 |
Exploring the factors that influence Generation Y students' attitudes towards university websites H Lues, M van Deventer Proceedings of Business and Management Conferences, 2018 | | 2018 |