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Heleneze Lues
Heleneze Lues
Other namesHeleneze TianÚ Lues
Verified email at g.nwu.ac.za
Title
Cited by
Cited by
Year
Perceived effectiveness of sales promotion techniques amongst South African Generation Y students
HT Marais, ND Klerk, ALB Dye
Mediterranean Journal of social sciences 5 (21), 51-59, 2014
122014
Gender differences in brand loyalty towards fashion brands among Generation Y students
HT Lues, N De Klerk
International Journal of Business and Management Studies 9 (2), 52-68, 2017
82017
Factors influencing Generation Y students’ satisfaction with university websites
M Van Deventer, H Lues
Acta Universitatis Danubius. Œconomica 16 (6), 2020
72020
Factors influencing Generation Y students’ university website usage intentions: a case of selected South African universities
M Van Deventer, H Lues
Journal of Contemporary Management 16 (1), 255-271, 2019
52019
GENDER DIFFERENCES AMONGST AFRICAN GENERATION Y STUDENTS’PERCEPTIONS OF FASHION MARKETING ACTIVITIES
HT Lues, N De Klerk
International Journal Of Social Sciences and Humanity Studies 8 (2), 75-90, 2016
52016
Effectiveness of selected marketing activities in creating brand equity in the South African clothing market amongst black Generation Y students
HT Marais
32015
Factors influencing trust in university websites: A survey amongst Generation Y students in South Africa
M Van Deventer, HT Lues
Journal of Business and Retail Management Research 13 (4), 2019
12019
Black Generation Y students' attitudes towards sales promotion techniques on low involvement products
HT Marais
North-West University, 2013
12013
Investigating the determinants impacting fashion brand loyalty among Generation Y students in South Africa
HT Lues
Journal of Contemporary Management 21 (1), 1-24, 2024
2024
Influencing Generation Y Consumers’ Perceived Quality of Fashion Brands: A Gender Comparison
HT Lues
GBATA 24th ANNUAL INTERNATIONAL CONFERENCE, 304-313, 2023
2023
Gender Disparities in Behavioral Intention to Use University Websites Among Generation Y Students
M van Deventer & H Lues
GBATA 24th ANNUAL INTERNATIONAL CONFERENCE, 570-578, 2023
2023
Consumers' satisfaction with purchasing from Facebook and WhatsApp groups: The influence of perceived benefits and price value
R Klonaridis, HT Lues
Journal of Contemporary Management 20 (2), 340-356, 2023
2023
Generation Y's view on print media advertisements: Variances in its perceived informativeness, entertainment, irritation, credibility and value
MF Saraiva, HT Lues
Journal of Contemporary Management 20 (1), 1-21, 2023
2023
South African Generation Y students’ behavioral intentions to use university websites
M van Deventer, HT Lues
Innovative Marketing 19 (4), 132, 2023
2023
Perceived risk of s-commerce: Facebook versus WhatsApp
R Klonaridis, H Lues
ANZMAC (Australian and New Zealand Marketing Academy) 2022 conference, 287-289, 2023
2023
South African consumers’ perceived psychological risk of purchasing from a Facebook or WhatsApp group: a gender comparison
H Lues, R Klonaridis
33rd SAIMS (The Southern Africa Institute for Management Scientistsá…, 2022
2022
Generation Y consumers’ attitudes towards price and non-price promotions: A comparison based on gender and living arrangements
H Lues
10th International Conference on Contemporary Marketing Issues Conference, 80-87, 2022
2022
Price promotion or non-price promotion? A comparative study on Generation Y consumer purchasing behaviour concerning low-involvement products
H Lues
10th International Conference on Contemporary Marketing Issues Conference, 72-79, 2022
2022
Behavioural Intention To Use University Websites: A Scale Validation.
HT Lues, M van Deventer
Webology 19 (3), 2022
2022
AFRICAN GENERATION Y STUDENTS’PERCEPTIONS OF SELECTED MARKETING ACTIVITIES: A COMPARATIVE STUDY OF CLOTHING BRANDS
H LUE
International Journal of Business and Management Studies 10 (2), 2018
2018
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