| Perceived effectiveness of sales promotion techniques amongst South African Generation Y students HT Marais, ND Klerk, ALB Dye Mediterranean Journal of social sciences 5 (21), 51-59, 2014 | 11 | 2014 |
| Factors influencing Generation Y students’ satisfaction with university websites M Van Deventer, H Lues Acta Universitatis Danubius. Œconomica 16 (6), 2020 | 7 | 2020 |
| Gender differences in brand loyalty towards fashion brands among Generation Y students HT Lues, N De Klerk International Journal of Business and Management Studies 9 (2), 52-68, 2017 | 6 | 2017 |
| Factors influencing Generation Y students’ university website usage intentions: a case of selected South African universities M Van Deventer, H Lues Journal of Contemporary Management 16 (1), 255-271, 2019 | 4 | 2019 |
| GENDER DIFFERENCES AMONGST AFRICAN GENERATION Y STUDENTS’PERCEPTIONS OF FASHION MARKETING ACTIVITIES HT Lues, N De Klerk International Journal Of Social Sciences and Humanity Studies 8 (2), 75-90, 2016 | 4 | 2016 |
| Effectiveness of selected marketing activities in creating brand equity in the South African clothing market amongst black generation Y students HT Marais | 3 | 2015 |
| Factors influencing trust in university websites: A survey amongst Generation Y students in South Africa M Van Deventer, HT Lues Journal of Business and Retail Management Research 13 (4), 2019 | 1 | 2019 |
| Black Generation Y students' attitudes towards sales promotion techniques on low involvement products HT Marais North-West University, 2013 | 1 | 2013 |
| Factors Influencing Consumers’ Attitudes towards Digital Communications within the South African Banking Industry KL Sharp, H Lues, R Klonaridis, M Van Deventer, R Müller, E Redda International Review of Management and Marketing 14 (4), 19-28, 2024 | | 2024 |
| The role of information quality, ease of use and usefulness on consumers’ trust in Facebook and WhatsApp groups as online sales platforms R Klonaridis, HT Lues International Journal of Research in Business and Social Science (2147-4478 …, 2024 | | 2024 |
| Influencing Generation Y students’ clothing brand awareness: A gender perspective HT Lues International Journal of Research in Business and Social Science (2147-4478 …, 2024 | | 2024 |
| Factors influencing Generation Y consumers’ intention to purchase sneakers C Fritz, H Lues, M van Deventer, R Klonaridis International Journal of Research in Business and Social Science (2147-4478 …, 2024 | | 2024 |
| Investigating the determinants impacting fashion brand loyalty among Generation Y students in South Africa HT Lues Journal of Contemporary Management 21 (1), 1-24, 2024 | | 2024 |
| Influencing Generation Y Consumers’ Perceived Quality of Fashion Brands: A Gender Comparison HT Lues GBATA 24th ANNUAL INTERNATIONAL CONFERENCE, 304-313, 2023 | | 2023 |
| Gender Disparities in Behavioral Intention to Use University Websites Among Generation Y Students M van Deventer & H Lues GBATA 24th ANNUAL INTERNATIONAL CONFERENCE, 570-578, 2023 | | 2023 |
| Consumers' satisfaction with purchasing from Facebook and WhatsApp groups: The influence of perceived benefits and price value R Klonaridis, HT Lues Journal of Contemporary Management 20 (2), 340-356, 2023 | | 2023 |
| Generation Y's view on print media advertisements: Variances in its perceived informativeness, entertainment, irritation, credibility and value MF Saraiva, HT Lues Journal of Contemporary Management 20 (1), 1-21, 2023 | | 2023 |
| South African Generation Y students’ behavioral intentions to use university websites M van Deventer, HT Lues Innovative Marketing 19 (4), 132, 2023 | | 2023 |
| Perceived risk of s-commerce: Facebook versus WhatsApp R Klonaridis, H Lues ANZMAC (Australian and New Zealand Marketing Academy) 2022 conference, 287-289, 2023 | | 2023 |
| South African consumers’ perceived psychological risk of purchasing from a Facebook or WhatsApp group: a gender comparison H Lues, R Klonaridis 33rd SAIMS (The Southern Africa Institute for Management Scientists …, 2022 | | 2022 |
