| ANTECEDENTS OF GENERATION Y STUDENTS’INTEREST AND INTENTION TO USE EBOOKS JH Van Schalkwyk, R Müller International Journal of Business and Management Studies 12 (1), 101-115, 2020 | 3 | 2020 |
| Generation Y students’ attitudes towards eBooks and eBook adoption JH Van Schalkwyk North-West University (South Africa), Vaal Triangle Campus, 2017 | 2 | 2017 |
| The advocacy intention of millennials on social media regarding smartphone brands JH van Schalkwyk, PJ van Schalkwyk International journal of business and management studies 12 (1), 116-132, 2020 | 1 | 2020 |
| Factors influencing effective relationship marketing by smartphone brands through social media amongst Generation Y students JH Van Schalkwyk North-West University (South Africa). Vanderbijlpark Campus, 2019 | 1 | 2019 |
| Generation-Y cohort loyalty potential towards store brands JH Van Schalkwyk, PJ Van Schalkwyk Australian and New Zealand Marketing Academy Conference (ANZMAC) 14473275 (2020), 2020 | | 2020 |
| Generation-Y cohort loyalty potential towards store brands P van Schalkwyk, JH van Schalkwyk ANZMAC 2019 (14473275), 182-185, 2019 | | 2019 |
| Intentions towards social media among millennials. JH van Schalkwyk ANZMAC Conference Proceedings 14473275 (2019), 508-511, 2019 | | 2019 |
| LOYALTY CARDS AND ITS BENEFITS TO CUSTOMERS OF FAST-MOVING CONSUMER GOODS (FMCG) STORES IN MAHIKENG OA Tsele, JJ Prinsloo, HJ Van Schalkwyk, TG Pelser SOCIAL SCIENCES INTERNATIONAL RESEARCH CONFERENCE, 252, 0 | | |
| PERCEIVED USEFULNESS OF VIDEO AND MUSIC STREAMING SERVICES AMONG GENERATION Y STUDENTS M van der Merwe, H van Schalkwyk | | |
Re-an MullerAssociate Professor in Marketing Management, North-West UniversityVerified email at nwu.ac.za
