| The impact of corporate rebranding on brand equity and firm performance S Nana, R Tobias-Mamina, N Chiliya, ET Maziriri Journal of Business and Retail Management Research 13 (4), 2019 | 32 | 2019 |
| The influence of instagram advertising on destination visit intention RJ Tobias-Mamina, E Kempen, R Chinomona, M Sly African Journal of Hospitality, Tourism and Leisure 9 (3), 274-287, 2020 | 21 | 2020 |
| Modelling consumers' willingness to use card-less banking services: An integration of TAM and TPB RJ Tobias-Mamina, ET Maziriri International Journal of Business and Management Studies, 12(1), 241-257, 2019 | 9 | 2019 |
| Transition into veganism: drivers of vegan diet consumption RJ Tobias-Mamina, ET Maziriri International Review of Management and Marketing 11 (4), 23-28, 2021 | 8 | 2021 |
| Determinants of consumer-generated-content usage for apparel shopping: The moderating effect of gender RJ Tobias-Mamina, ET Maziriri, E Kempen Cogent Business & Management 8 (1), 1969766, 2021 | 6 | 2021 |
| South African consumer attitudes underlying the choice to consume game meat E Kempen, A Wassenaar, R Tobias-Mamina Meat Science 201, 109175, 2023 | 3 | 2023 |
| Does media matter? The effect of digital media exposure, perceptions and attitudes towards voting R Tobias-Mamina, ET Maziriri, N Chiliya Communicare: Journal for Communication Sciences in Southern Africa 40 (1), 1-22, 2021 | 3 | 2021 |
| Data modelling consumer-generated content usage for apparel shopping RJ Tobias-Mamina, E Kempen Data in brief 31, 106035, 2020 | 3 | 2020 |
| Millennial street food consumption: an integrated theory of reasoned action approach RJ Tobias-Mamina, ET Maziriri International Review of Management and Marketing 13 (1), 11-18, 2023 | 2 | 2023 |
| Exploring female consumers’ preferred evaluative criteria for casual clothing purchases and the association with body shape E Kempen, J Kasambala, R Tobias-Mamina Fashion, Style & Popular Culture 10 (4), 465-484, 2023 | 1 | 2023 |
| Social media facilitates custom-made apparel design decisions: The future for business smart fashion designers EL Kempen, M Strydom, R Tobias-Mamina 2021 DEFSA Design Education Conference, 2021 | 1 | 2021 |
| Digital media exposure, political attitudes and perceptions as antecedents of voting intentions: a Zimbabwean perspective RJ Tobias-Mamina | 1 | 2017 |
| Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective E Kempen, R Tobias-Mamina, M Strydom, L Christie, M Makopo Journal of Marketing and Consumer Behaviour in Emerging Markets 1 (16), 1-21, 2023 | | 2023 |
| Applying behavioral reasoning theory to South African female consumers’ emerging apparel-shopping behavior during COVID-19 R Elizabeth Journal of Global Fashion Marketing Bridging Fashion and Marketing, 2022 | | 2022 |
| Garment fit expectations as determinants of men’s ready-to-wear business apparel purchase decisions: The personal appearance revelation P Lundie, M Strydom, E Kempen, R Tobias-Mamina Fashion, Style & Popular Culture, 2022 | | 2022 |
| Social media facilitates custom-made apparel design decisions: The future for business smart fashion designers TMRJ Kempen Elizabeth, Strydom Mariette Design Education Forum of Southern Africa, 2021 | | 2021 |
| The impact of corporate rebranding on brand equity and firm performance RJ Nana,S., Tobias-Mamina, N Chiliya, ET Maziriri Journal of Business and Retail Management Research 13(4), 93-102, 2019 | | 2019 |
| The influence of perceived risk, vendor credibility and website ease of use on consumers' online fashion shopping intention RJ Tobias-Mamina, ET Maziriri 10th International Conference on Social Sciences, 2019 | | 2019 |
| ICSS 2019-238 THE INFLUENCE OF PERCEIVED RISK, VENDOR CREDIBILITY AND WEBSITE EASE-OF-USE ON CONSUMERS’ONLINE FASHION SHOPPING INTENTION R Tobias-Mamina, ET Maziriri | | |
Prof. Eugine Tafadzwa MaziririAssociate Professor, Department of Management and Entrepreneurship, University of the Western CapeVerified email at uwc.ac.za
