Follow
Rejoice Jealous Tobias-Mamina
Rejoice Jealous Tobias-Mamina
Verified email at wits.ac.za
Title
Cited by
Cited by
Year
The impact of corporate rebranding on brand equity and firm performance
S Nana, R Tobias-Mamina, N Chiliya, ET Maziriri
Journal of Business and Retail Management Research 13 (4), 2019
332019
The influence of instagram advertising on destination visit intention
RJ Tobias-Mamina, E Kempen, R Chinomona, M Sly
African Journal of Hospitality, Tourism and Leisure 9 (3), 274-287, 2020
232020
Modelling consumers' willingness to use card-less banking services: An integration of TAM and TPB
RJ Tobias-Mamina, ET Maziriri
International Journal of Business and Management Studies, 12(1), 241-257, 2019
112019
Transition into veganism: drivers of vegan diet consumption
RJ Tobias-Mamina, ET Maziriri
International Review of Management and Marketing 11 (4), 23-28, 2021
82021
Determinants of consumer-generated-content usage for apparel shopping: The moderating effect of gender
RJ Tobias-Mamina, ET Maziriri, E Kempen
Cogent Business & Management 8 (1), 1969766, 2021
72021
South African consumer attitudes underlying the choice to consume game meat
E Kempen, A Wassenaar, R Tobias-Mamina
Meat Science 201, 109175, 2023
32023
Millennial street food consumption: an integrated theory of reasoned action approach
RJ Tobias-Mamina, ET Maziriri
International Review of Management and Marketing 13 (1), 11-18, 2023
32023
Does media matter? The effect of digital media exposure, perceptions and attitudes towards voting
R Tobias-Mamina, ET Maziriri, N Chiliya
Communicare: Journal for Communication Sciences in Southern Africa 40 (1), 1-22, 2021
32021
Data modelling consumer-generated content usage for apparel shopping
RJ Tobias-Mamina, E Kempen
Data in brief 31, 106035, 2020
32020
Exploring female consumers’ preferred evaluative criteria for casual clothing purchases and the association with body shape
E Kempen, J Kasambala, R Tobias-Mamina
Fashion, Style & Popular Culture 10 (4), 465-484, 2023
12023
Social media facilitates custom-made apparel design decisions: The future for business smart fashion designers
EL Kempen, M Strydom, R Tobias-Mamina
2021 DEFSA Design Education Conference, 2021
12021
Digital media exposure, political attitudes and perceptions as antecedents of voting intentions: a Zimbabwean perspective
RJ Tobias-Mamina
12017
Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective
E Kempen, R Tobias-Mamina, M Strydom, L Christie, M Makopo
Journal of Marketing and Consumer Behaviour in Emerging Markets 1 (16), 1-21, 2023
2023
Applying behavioral reasoning theory to South African female consumers’ emerging apparel-shopping behavior during COVID-19
R Elizabeth
Journal of Global Fashion Marketing Bridging Fashion and Marketing, 2022
2022
Garment fit expectations as determinants of men’s ready-to-wear business apparel purchase decisions: The personal appearance revelation
P Lundie, M Strydom, E Kempen, R Tobias-Mamina
Fashion, Style & Popular Culture, 2022
2022
Social media facilitates custom-made apparel design decisions: The future for business smart fashion designers
TMRJ Kempen Elizabeth, Strydom Mariette
Design Education Forum of Southern Africa, 2021
2021
The impact of corporate rebranding on brand equity and firm performance
RJ Nana,S., Tobias-Mamina, N Chiliya, ET Maziriri
Journal of Business and Retail Management Research 13(4), 93-102, 2019
2019
The influence of perceived risk, vendor credibility and website ease of use on consumers' online fashion shopping intention
RJ Tobias-Mamina, ET Maziriri
10th International Conference on Social Sciences, 2019
2019
ICSS 2019-238 THE INFLUENCE OF PERCEIVED RISK, VENDOR CREDIBILITY AND WEBSITE EASE-OF-USE ON CONSUMERS’ONLINE FASHION SHOPPING INTENTION
R Tobias-Mamina, ET Maziriri
The system can't perform the operation now. Try again later.
Articles 1–19