Diana Demba-Mutondo
Diana Demba-Mutondo
Unknown affiliation
Verified email at aprm-au.org
Cited by
Cited by
How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services
D Demba, N Chiliya, T Chuchu, T Ndoro
Communicare: Journal for Communication Sciences in Southern Africa 38 (1 …, 2019
The influence of user-generated content on brand trust and purchase intention: a South African perspective
DY Demba
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Articles 1–2