| The bright side of online consumer behavior: Continuance intention for mobile payments S Purohit, R Arora, J Paul Journal of Consumer Behaviour 21 (3), 523-542, 2022 | 92 | 2022 |
| Rethinking the bottom of the pyramid: Towards a new marketing mix S Purohit, J Paul, R Mishra Journal of Retailing and Consumer Services 58, 102275, 2021 | 51 | 2021 |
| Effective teaching practices for success during COVID 19 pandemic: Towards phygital learning S Chaturvedi, S Purohit, M Verma Frontiers in Education 6, 646557, 2021 | 49 | 2021 |
| Examining the role of consumer motivations to use voice assistants for fashion shopping: The mediating role of awe experience and eWOM P Kautish, S Purohit, R Filieri, YK Dwivedi Technological Forecasting and Social Change 190, 122407, 2023 | 46 | 2023 |
| Adoption of mobile banking at the bottom of the pyramid: an emerging market perspective SPR Arora International Journal of Emerging Markets, 2021 | 44 | 2021 |
| Conceptualizing masstige buying behavior: A mixed-method approach S Purohit, KN Radia Journal of Business Research 142, 886-898, 2022 | 35 | 2022 |
| The effect of customers' brand experience on brand evangelism: The case of luxury hotels S Purohit, LD Hollebeek, M Das, V Sigurdsson Tourism Management Perspectives 46, 101092, 2023 | 16 | 2023 |
| The social influence in celebrity endorsed promotions: Revisiting the consumer perspective S Purohit, N Arora Journal of Promotion Management 28 (8), 1257-1279, 2022 | 15 | 2022 |
| Psychological comfort in service relationships: A mixed-method approach KN Radia, S Purohit, S Desai, J Nenavani Journal of Retailing and Consumer Services 64, 102824, 2022 | 15 | 2022 |
| Mobile payment adoption among youth: Generation z and developing country perspective S Purohit, J Kaur, S Chaturvedi Journal of Content, Community and Communication 15 (8), 194-209, 2022 | 10 | 2022 |
| An analysis of personal financial literacy among expatriates in the United Arab Emirates AK Suri, S Purohit Contemporary Review of the Middle East 4 (3), 278-296, 2017 | 9 | 2017 |
| Masstige consumption, brand happiness, and brand advocacy: A service perspective S Purohit, V Arora, KN Radia International Journal of Consumer Studies 48 (1), e12944, 2024 | 7 | 2024 |
| The benefits and challenges of mobile banking at the Bottom of the pyramid S Purohit, R Arora The journal of contemporary issues in business and government 27 (1), 2222-2229, 2021 | 7 | 2021 |
| Airbnb experiences: Travelers’ purchase behavior and word-of-mouth S Purohit, R Arora, R Nunkoo, S Goolaup, M Das Journal of Travel Research 62 (7), 1569-1587, 2023 | 5 | 2023 |
| Bancassurance as a Catalyst for Growth of Insurance in India S Purohit Journal of Insurance Institute of India 3 (3), 44-47, 2016 | 5 | 2016 |
| Ownership of bank accounts in India: Understanding the generation gap S Purohit International journal of business quantitative economics and applied …, 2015 | 4 | 2015 |
| Payment banks: A revolutionary step in India for financial inclusion S Purohit, R Mishra Prestige International Journal of Management & IT—Sanchayan 6 (2), 64-84, 2017 | 3 | 2017 |
| Can new education Policy 2020 serve as a paradigm shift to the employability gap in India?: A viewpoint S Chaturvedi, S Purohit, M Verma Public Affairs Education and Training in the 21st Century, 139-154, 2022 | 2 | 2022 |
| Digital Value Innovation and Strategic Management Practices of Adyar Ananda Bhavan S Chaturvedi, M Verma, S Purohit, RR Varaprasad Cases on Digital Strategies and Management Issues in Modern Organizations, 51-76, 2022 | 2 | 2022 |
| Role of gender on Intention to adopt mobile payments among generation Z S Purohit, R Arora Transnational Marketing Journal 9 (1), 167–180-167–180, 2021 | 2 | 2021 |
Shakti ChaturvediAssociate Professor, REVA Business School, REVA University D.Phil (BHU)Verified email at reva.edu.in
