| As far as my eyes can see: Generation Y consumers’ use of virtual reality glasses to determine tourist destinations ET Maziriri, MM Mashapa, B Nyagadza, B Mabuyana Cogent Business & Management 10 (3), 2246745, 2023 | 4 | 2023 |
| Marketing cereal to the generation Z cohort: what are the key drivers that stimulate consumer behavioural intentions in South Africa? ET Maziriri, B Nyagadza, B Mabuyana, TF Rukuni, M Mapuranga Young Consumers 24 (5), 615-648, 2023 | 4 | 2023 |
| Selected Product Variables and Consumer Buying Behaviour in the South African Skin Care Industry C Rootman, N Oosthuizen, B Mabuyana 31st ANNUAL CONFERENCE OF THE SOUTHERN AFRICAN INSTITUTE FOR MANAGEMENT …, 2019 | 2 | 2019 |
| From perceived parental entrepreneurial passion to technopreneurship intention: The moderating role of perseverance and perceived parental entrepreneurial rewards ET Maziriri, M Dzingirai, B Nyagadza, B Mabuyana Sustainable Technology and Entrepreneurship 3 (1), 100051, 2024 | 1 | 2024 |
| Intention to use chat banking: A behavioural reasoning and cross-environment perspective B Mabuyana University of the Free State, 2023 | | 2023 |
| Influence of product variables on consumers’ buying behaviour in the South African skin care industry B Mabuyana Nelson Mandela University; Faculty of Business and Economic Sciences, 2019 | | 2019 |
| Sustainable Technology and Entrepreneurship ET Maziriri, M Dzingirai, B Nyagadza, B Mabuyana | | |
Prof. Eugine Tafadzwa MaziririAssociate Professor, Department of Management and Entrepreneurship, University of the Western CapeVerified email at uwc.ac.za
