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Brian Mabuyana
Brian Mabuyana
Unknown affiliation
Verified email at ufs4life.ac.za
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As far as my eyes can see: Generation Y consumers’ use of virtual reality glasses to determine tourist destinations
ET Maziriri, MM Mashapa, B Nyagadza, B Mabuyana
Cogent Business & Management 10 (3), 2246745, 2023
42023
Marketing cereal to the generation Z cohort: what are the key drivers that stimulate consumer behavioural intentions in South Africa?
ET Maziriri, B Nyagadza, B Mabuyana, TF Rukuni, M Mapuranga
Young Consumers 24 (5), 615-648, 2023
42023
From perceived parental entrepreneurial passion to technopreneurship intention: The moderating role of perseverance and perceived parental entrepreneurial rewards
ET Maziriri, M Dzingirai, B Nyagadza, B Mabuyana
Sustainable Technology and Entrepreneurship 3 (1), 100051, 2024
32024
Selected Product Variables and Consumer Buying Behaviour in the South African Skin Care Industry
C Rootman, N Oosthuizen, B Mabuyana
31st ANNUAL CONFERENCE OF THE SOUTHERN AFRICAN INSTITUTE FOR MANAGEMENT …, 2019
22019
Intention to use chat banking: A behavioural reasoning and cross-environment perspective
B Mabuyana
University of the Free State, 2023
2023
Influence of product variables on consumers’ buying behaviour in the South African skin care industry
B Mabuyana
Nelson Mandela University; Faculty of Business and Economic Sciences, 2019
2019
Sustainable Technology and Entrepreneurship
ET Maziriri, M Dzingirai, B Nyagadza, B Mabuyana
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