Using eye tracking to trace a cognitive process: Gaze behaviour during decision making in a natural environment K Gidlöf, A Wallin, R Dewhurst, K Holmqvist Journal of Eye Movement Research 6 (1), 2013 | 267 | 2013 |
Looking is buying. How visual attention and choice are affected by consumer preferences and properties of the supermarket shelf K Gidlöf, A Anikin, M Lingonblad, A Wallin Appetite 116, 29-38, 2017 | 217 | 2017 |
The use of eye-tracking and retrospective interviews to study teenagers’ exposure to online advertising K Gidlöf, N Holmberg, H Sandberg Visual Communication 11 (3), 329-345, 2012 | 84 | 2012 |
Children’s exposure to and perceptions of online advertising H Sandberg, K Gidlöf, N Holmberg International Journal of Communication 5, 30, 2010 | 59 | 2010 |
Assessing information on food packages J Clement, V Smith, J Zlatev, K Gidlöf, J Van de Weijer European Journal of Marketing 51 (1), 219-237, 2017 | 55 | 2017 |
Give us today our daily bread: The effect of hunger on consumers’ visual attention towards bread and the role of time orientation K Gidlöf, G Ares, J Aschemann-Witzel, T Otterbring Food Quality and Preference 88, 104079, 2020 | 38 | 2020 |
How information availability interacts with visual attention during judgment and decision tasks P Pärnamets, R Johansson, K Gidlöf, A Wallin Journal of Behavioral Decision Making 29 (2-3), 218-231, 2016 | 34 | 2016 |
Cereal Deal: How the Physical Appearance of Others Affects Attention to Healthy Foods T Otterbring, K Gidlöf, K Rolschau, P Shams Perspectives on Behavior Science, 1-18, 2020 | 18 | 2020 |
Material distortion of economic behaviour and everyday decision quality K Gidlöf, A Wallin, K Holmqvist, P Møgelvang-Hansen Journal of consumer policy 36 (4), 389-402, 2013 | 18 | 2013 |
Visual attention during decision-making in natural environments K Gidlöf Lund University Cognitive Science 159, 2014 | 6 | 2014 |
Expansion of the central bias, from computer screen to the supermarket K Gidlöf, K Holmqvist 16th European Conference on Eye Movements, ECEM, 2011 4 (3), 260-260, 2011 | 4 | 2011 |
Effect of Familiarity on Visual Attention and Choice at the Point of Purchase K Gidlöf, M Lingonblad, A Wallin Dr. Thies Pfeiffer, Dr. Kai Essig (Eds.), 46, 0 | 2* | |
Central fixation bias in the real world?: evidence from the supermarket K Gidlöf, A Wallin, K Holmqvist Scandinavian Workshop on Applied Eye Tracking, 2012, 2012 | 1 | 2012 |
Grocery shopping in the digital age: Visual attention and product choices in physical and online supermarkets K Gidlöf, N Holmberg, A Wallin Nordic Retail and Wholesale Conference 2018, 2018 | | 2018 |
Combining screen recordings and eye movement data to analyze consumers' purchase decisions on dynamic supermarket websites K Gidlöf, N Holmberg, A Wallin | | 2018 |
Visual attention during real-world decision making K Gidlöf, A Wallin, K Holmqvist ZiF Workshop on Eye Tracking Methods and Scan Path Analysis, 2013 | | 2013 |
Attending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising J Holsanova, H Sandberg, K Gidlöf, N Holmberg The 61th Annual Conference of the International Communication Association, 2011 | | 2011 |
Potential, Actual and Perceived Exposure of Internet Advertisement among Swedish 14–16 Years Old Children H Sandberg, K Gidlöf, N Holmberg Child and Teen Consumption. Interdisciplinary, theory and practice, 2010 | | 2010 |
Marketing On-line: An Eye-tracking Study of Swedish Nine-graders Exposure to Internet Advertising. H Sandberg, K Gidlöf, N Holmberg 1st Nordic Conference on Consumer Research, 2010, 2010 | | 2010 |