‪Dr. Alistair Mokoena‬ - ‪Google Scholar‬

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Dr. Alistair Mokoena

Dr. Alistair Mokoena

Extraordinary Professor of Practice, North West University Business School

Verified email at google.com

Digital marketing maturity


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A framework for the sustainability of advertising agencies in an emerging economy: the case of South Africa A Mokoena, JJ Prinsloo, R Gawlik, T Pelser Journal of Marketing Communications 29 (1), 46-66, 2023	6	2023
Qualitative Analysis On The Impact Of Digital Disruption On The Competitiveness Amongst South African Advertising Agencies A Mokoena, JJ Prinsloo 2022 INTERNATIONAL BUSINESS CONFERENCE, 1885, 2022		2022
THE IMPACT OF DIGITAL DISRUPTION ON THE MARKETING AND ADVERTISING FUNCTIONS AG Mokoena, JJ Prinsloo IBC, 2021		2021
An investigation into the impact of the storytelling technique on advertising effectiveness in the South African media landscape S Pramjeeth, AG Mokoena		2014

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Articles 1–4