| The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa R Chinomona, ET Maziriri Journal of Business and Retail Management Research 12 (1), 143-154, 2017 | 268 | 2017 |
| Women in action: Challenges facing women entrepreneurs in the Gauteng Province of South Africa E Chinomona, ET Maziriri The International Business & Economics Research Journal (Online) 14 (6), 835, 2015 | 245 | 2015 |
| Student Perceptions Towards the use of YouTube as An Educational Tool for Learning and Tutorial ET Maziriri, P Gapa, T Chuchu International Journal of Instruction 13 (2), 119-138, 2020 | 208 | 2020 |
| Green Packaging and Green Advertising as Precursors of Competitive Advantage and Business Performance among Manufacturing Small and Medium Enterprises in South Africa ET Maziriri Cogent Business & Management (Taylor & Francis, England & Wales, UK) 7 (1), 1-21, 2020 | 145 | 2020 |
| The conception of consumer perceived risk towards online purchases of apparel and an idiosyncratic scrutiny of perceived social risk: a review of literature ET Maziriri, T Chuchu International Review of Management and Marketing 7 (3), 257-265, 2017 | 89 | 2017 |
| Threats, Challenges, And Opportunities for Open Universities and Massive Online Open Courses in The Digital Revolution MN Cunha, T Chuchu, ET Maziriri International Journal of Emerging Technologies in Learning 15 (12), 191-204, 2020 | 78 | 2020 |
| The impact of management accounting practices (Maps) on the business performance of small and medium enterprises within the gauteng province of South Africa ET Maziriri The impact of management accounting practices (MAPs) on the business …, 2017 | 75 | 2017 |
| Examining the Phenomenon of Xenophobia as Experienced by African Immigrant Entrepreneurs in Johannesburg, South Africa: Intensifying the Spirit of "Ubuntu" E Chinomona, ET Maziriri International Journal of Research in Business Studies and Management 2 (6 …, 2015 | 70 | 2015 |
| Modelling key predictors that stimulate the entrepreneurial performance of small and medium-sized enterprises (SMEs) and poverty reduction: Perspectives from SME managers in an … ET Maziriri, A Chivandi Acta Commercii-Independent Research Journal in the Management Sciences 20 (1 …, 2020 | 62 | 2020 |
| The influence of brand trust, brand familiarity and brand experience on brand attachment: a case of consumers in the Gauteng Province of South Africa E Chinomona, ET Maziriri Journal of Economics and Behavioral Studies 9 (1), 69-81, 2017 | 62 | 2017 |
| Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations CIV Gumpo, T Chuchu, ET Maziriri, NW Madinga South African Journal of Information Management (SAJIM) 22 (1), 1-11, 2020 | 51* | 2020 |
| A qualitative study on the challenges faced by entrepreneurs living with physical disabilities within the Sebokeng Township of South Africa ET Maziriri, NW Madinga International Journal of Research in Business Studies and Management 3 (5), 1-13, 2016 | 49 | 2016 |
| Navigating on the key drivers for a transition to a green economy: evidence from women entrepreneurs in South Africa ET Maziriri, M Mapuranga, TC Maramura, OI Nzewi Entrepreneurship and Sustainability Issues 7 (2), 1704-1727, 2019 | 46 | 2019 |
| Self-service banking and financial literacy as prognosticators of business performance among rural small and medium-sized enterprises in Zimbabwe ET Maziriri, M Mapuranga, NW Madinga The Southern African Journal of Entrepreneurship and Small Business …, 2018 | 44 | 2018 |
| Data on corona-virus readiness strategies influencing customer satisfaction and customer behavioural intentions in South African retail stores TF Rukuni, ET Maziriri Data in brief (Elsevier) 31, 105818, 2020 | 41 | 2020 |
| Navigating selected perceived risk elements on investor trust and intention to invest in online trading platforms ET Maziriri, M Mapuranga, NW Madinga Journal of Economic and Financial Sciences 12 (1), 1-14, 2019 | 41 | 2019 |
| Entrepreneurial barriers that are confronted by entrepreneurs living with physical disabilities: A thematic analysis ET Maziriri, W Madinga, T Lose Journal of Economics and Behavioral Studies 9 (1 (J)), 27-45, 2017 | 41 | 2017 |
| The impact of corporate rebranding on brand equity and firm performance S Nana, R Tobias-Mamina, N Chiliya, ET Maziriri Journal of Business and Retail Management Research 13 (4), 93-102, 2019 | 40 | 2019 |
| Navigating the role of business incubators: A review on the current literature on business incubation in South Africa T Lose, Z Nxopo, E Maziriri, W Madinga Acta Universitatis Danubius. Œconomica 12 (5), 2016 | 40 | 2016 |
| Modeling the influence of relationship marketing, green marketing and innovative marketing on the business performance of small, medium and micro enterprises (SMMES) ET Maziriri, E Chinomona Journal of Economics and Behavioral Studies 8 (3), 127-139, 2016 | 35 | 2016 |
Prof. Tinashe ChuchuAssociate Professor: University of the WitwatersrandVerified email at wits.ac.za
