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Cited by
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Since 2019
Citations
1
1
h-index
1
1
i10-index
0
0
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Tatenda Chabata (PhD)
University of South Africa
Verified email at unisa.ac.za -
Homepage
Digital marketing
Sustainability marketing and Consumer behaviour
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CUSTOMER-TO-CUSTOMER ONLINE BRAND COMMUNITIES’INFLUENCE ON CHOICE OF BANKING SERVICES IN SOUTH AFRICA
TT Chabata, BB Park
31st ANNUAL CONFERENCE OF THE SOUTHERN AFRICAN INSTITUTE FOR MANAGEMENT …
, 2019
1
2019
Dynamics of social media metrics and fashion sub-culture among young South African TikTok users
S Gouveia, TT Chabata
Communitas 28, 38-52
, 2023
2023
The continuance use intention of mobile shopping applications: the role of experiential value
TT Chabata
University of the Free State
, 2021
2021
The influence of online brand communities on consumers’ choice of banking services
TT Chabata
PQDT-Global
, 2016
2016
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