| Product differentiation: A tool of competitive advantage and optimal organizational performance (A study of Unilever Nigeria PLC) JI Dirisu, O Iyiola, OS Ibidunni European Scientific Journal 9 (34), 2013 | 305 | 2013 |
| Product innovation, a survival strategy for small and medium enterprises in Nigeria OS Ibidunni, O Iyiola, AS Ibidunni European Scientific Journal 10 (1), 2014 | 48 | 2014 |
| A comparative analysis of small business strategic orientation: Implications for performance ME Ogbari, AS Ibidunni, OO Ogunnaike, MA Olokundun, AB Amaihian Academy of Strategic Management Journal 17 (1), 1-15, 2018 | 45 | 2018 |
| Determinants of food security among rural farming households in Ogun State, Nigeria. AO Otunaiya, OS Ibidunni | 36 | 2014 |
| marketing Management: practical perspective OS Ibidunni Lagos: Concept Publications Ltd, 2004 | 34 | 2004 |
| Marketing mix as tools for achieving competitive advantage in Nigerian market place: Multi-national and indigenous companies in perspective OS Ibidunni Journal of Marketing Development and Competitiveness 5 (7), 81-94, 2011 | 29 | 2011 |
| Competition in marketing, survival yardstick for small and medium enterprises in Nigeria OS Ibidunni, OJK Ogundele Mediterranean Journal of Social Sciences 4 (1), 231-240, 2013 | 26 | 2013 |
| Organizational culture: creating, changing, measuring and consolidating for performance S Ibidunni, M Agboola Director 5 (32), 2013 | 26 | 2013 |
| The relationship between complaints, emotion, anger, and subsequent behavior of customers OO Iyiola, OS Ibidunni IOSR Journal of Humanities and Social Sciences 17 (6), 34-41, 2013 | 15 | 2013 |
| Impact of Competitive Marketing on Performance of Multinational and Indigenous Food and Beverage Manufacturing Companies in Nigeria. OS Ibidunni Covenant University, 2009 | 15 | 2009 |
| Predicting performance through the elements of organizational culture OS IBIDUNNI Revista De Administratie Publica Si Politici Sociale 14 (1), 2015 | 10 | 2015 |
| Corporate social responsibility in higher education institutions in the development of communities and society in Nigeria OS Ibidunni Corporate social responsibility: Challenges, opportunities and strategies …, 2013 | 9 | 2013 |
| Impact of strategic orientation dimensions on new product development in agro-based Nigerian firms IA Stephen, FH Olubusayo Economics and Management Research Projects: An International Journal 3 (1), 1-8, 2013 | 8 | 2013 |
| Marketing of Non Financial Services of Microfinance Institutions; Impact on Micro Small and Medium Enterprises' Business Performance. BA Ayopo, OS Ibidunni Journal of Business Diversity 15 (1), 2015 | 6 | 2015 |
| Prediciendo el desempeño a través de los elementos de la cultura organizacional de seis universidades de Nigeria O Ibidunni, G Agboola Archives of Business Research 2 (6), http://dx. doi: 10.14738/abr. 26.736 …, 2014 | 6 | 2014 |
| Product differentiation: a tool of competitive advantage and optimal organizational performance (A study of Unilever Nigeria PLC) ID Joy, I Oluwole, OS Ibidunni European Scientific Journal 9 (34), 2013 | 5 | 2013 |
| Concise Adoption of Generic Business Strategies, Virtues for Accomplishing: Corporate Mission in Multinational Firms in Nigeria ME Ogbari, AT Dayo, OS Ibidunni Canadian Social Science 14 (1), 9-19, 2018 | 4 | 2018 |
| Market oriented strategic flexibility and market performance of the furniture industry in Southwest Nigeria under fierce competitive environment OS Ibidunni, F Inelo Sky Journal of Business Administration and Management 3 (1), 8-16, 2015 | 4 | 2015 |
| Effects of human resource waste on productivity in nigeria OS Ibidunni, H FALOLA, AS Ibidunni, AM Olokundun International Journal of Human Resource Management and Research (IJHRMR) 4 …, 2014 | 4 | 2014 |
| Competition in marketing: Survival yardstick for small and medium enterprises (SMEs) in Nigeria OS Ibidunni, OJK Ogundele Chinese Business Review 12 (11), 2013 | 4 | 2013 |
