| Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry R Matikiti, M Mpinganjira, M Roberts-Lombard South African Journal of Information Management 20 (1), 1-12, 2018 | 189 | 2018 |
| An empirical evidence on the usage of internet marketing in the hospitality sector in an emerging economy and its relationship to profitability R Matikiti, B Afolabi, W Smith International Review of Social Sciences and Humanities 4 (1), 181-197, 2012 | 46 | 2012 |
| Social media in tourism: Establishing factors influencing attitudes towards the usage of social networking sites for trip organisation R Matikiti, M Mpinganjira, M Roberts-Lombard Acta Commercii 17 (1), 1-13, 2017 | 45 | 2017 |
| The role of social media sites in trip planning and destination decision-making processes R Matikiti-Manyevere, M Kruger African Journal of Hospitality, Tourism and Leisure 8 (5), 1-10, 2019 | 42 | 2019 |
| Does social capital really enhance community based ecotourism? A review of the literature R Musavengane, R Matikiti AJHTL, 2015 | 37 | 2015 |
| The usage of social media as a marketing tool in two Southern African countries R Matikiti, M Kruger, M Saayman Development Southern Africa 33 (5), 740-755, 2016 | 29 | 2016 |
| Customer attributions of service failure and its impact on commitment in the airline industry: an emerging market perspective R Matikiti, M Roberts-Lombard, M Mpinganjira Journal of Travel & Tourism Marketing 36 (4), 403-414, 2019 | 28 | 2019 |
| Service recovery satisfaction and customer commitment in the airline business An emerging African market perspective R Matikiti, M Mpinganjira, M Roberts-Lombard African Journal of Economic and Management Studies 11 (1), 91-108, 2020 | 23 | 2020 |
| Perceived Guest House Brand Value: The Influence of Web Interactivity on Brand Image and Brand Awareness MRLMM Rosemary Matikiti-Manyevere Journal of Promotion Management, 1-28, 2020 | 18* | 2020 |
| The influence of perceived justice on recovery satisfaction in the airline industry R Matikiti, M Roberts-Lombard, M Mpinganjira Journal of African Business 19 (4), 512-530, 2018 | 15 | 2018 |
| The Impact of COVID 19 on the Tourism Industry: The Role of Fourth Industrial Revolution Technologies in Mitigating the Impacts R Matikiti-Manyevere, R Patient African Journal of Hospitality, Tourism and Leisure 11 (3), 1173-1187, 2022 | 14 | 2022 |
| Examining social media marketing performance: A focus on travel agencies and tour operators in South Africa R Matikiti, M Roberts-Lombard, M Mpinganjira African Journal of Hospitality, Tourism and Leisure 5 (2), 1-16, 2016 | 14 | 2016 |
| Drivers of the use of social networking sites for travel arrangements in South Africa: Test of the social exchange theory R Matikiti, M Roberts-Lombard, M Mpinganjira Journal of Global Business and Technology 12 (2), 28-43, 2016 | 13 | 2016 |
| Factors Influencing Intention to Use Social Media Sites for Holiday Destination Selection by the Young Generation R Matikiti-Manyevere, J Hattingh African Journal of Hospitality Tourism & Leisure 9 (3), 2020 | 8 | 2020 |
| The mediating role mobile technology plays in the linkage between customer satisfaction and customer loyalty CR Anna, BD Jordaan, M Rosemary Mediterranean Journal of Social Sciences 5 (20), 639, 2014 | 5 | 2014 |
| Antecedents and outcomes of positive disconfirmation after service failure and recovery R Matikiti, M Mpinganjira, M Roberts-Lombard | 4 | 2018 |
| The relationship between employee attributes and customer satisfaction: A case of South African Call Centre Industry M Nyasha, BD Jordaan, M Rosemary Mediterranean Journal of Social Sciences 5 (23), 396-405, 2014 | 3 | 2014 |
| Impact of Internet Marketing on the Profitability of the Hospitality Sector in the Eastern Cape Province, South Africa R Matikiti University of Fort Hare, 2011 | 3 | 2011 |
| The efficacy of social networks as marketing tools in the South African and Zimbabwean accommodation sector R Matikiti | 1 | 2015 |
| Factors Influencing Intention to Use Social Media Sites for Holiday Destination Selection by the Young Generation J Hattingh, R Matikiti-Manyevere African Journal of Hospitality, Tourism and Leisure June 2020, Vol 9, No 3 …, 2020 | | 2020 |
Mercy MpinganjiraProfessor, University of JohannesburgVerified email at uj.ac.za
