| The Conception of Consumer Perceived Risk towards Online Purchases of Apparel and an Idiosyncratic Scrutiny of Perceived Social Risk: A Review of Literature ET Maziriri, T Chuchu International Review of Management and Marketing 7 (3), 257-365, 2017 | 53 | 2017 |
| Student Perceptions Towards the use of YouTube as An Educational Tool for Learning and Tutorials ET Maziriri, P Gapa, T Chuchu International Journal of Instruction 13 (2), 119-138, 2020 | 47 | 2020 |
| The influence of store environment on brand attitude, brand experience and purchase intention T Chuchu, M Venter de Villiers, R Chinomona South African Journal of Business Management 49 (1), 1-8, 2018 | 37 | 2018 |
| Celebrity Endorsement Advertising: Brand Awareness, Brand Recall, Brand Loyalty as Antecedence of South African Young Consumers’ Purchase Behaviour T Ndlela, T Chuchu Journal of Economics and Behavioral Studies 8 (2), 79-90, 2016 | 32 | 2016 |
| An examination of the determinants of the adoption of mobile applications as learning tools for higher education students T Chuchu, TT Ndoro International Journal of Interactive Mobile Technologies 13 (3), 53-67, 2019 | 28 | 2019 |
| Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations CIV Gumpo, T Chuchu, ET Maziriri, NW Madinga South African Journal of Information Management 22 (1), 1-11., 2020 | 26 | 2020 |
| Threats, Challenges, And Opportunities for Open Universities and Massive Online Open Courses in The Digital Revolution M Nascimento Cunha, T Chuchu, ET Maziriri International Journal of Emerging Technologies in Learning 15 (12), 191-204, 2020 | 24* | 2020 |
| The impact of airport experience on international tourists’ revisit intention: a South African case T Chuchu GeoJournal of Tourism and Geosites, 29 (2), 414–427, 2020 | 19 | 2020 |
| An Application of the Marketing Mix and Online Marketing as a Business Strategy for SMME Cafés in South Africa M Gujral, M Rauzela, T Chuchu Journal of Economics and Behavioral Studies 8 (3), 14-25, 2016 | 16 | 2016 |
| The impact of servicescape and traveller perceived value on affective destination image: an airport retail services case T Chuchu, N Chiliya, R Chinomona The Retail and Marketing Review 14 (1), 45-57, 2018 | 14 | 2018 |
| To vote or not to vote: Marketing factors influencing the voting intention of university students in Johannesburg A Morar, M Venter, T Chuchu Journal of Economics and Behavioral Studies 7 (6), 81-93, 2015 | 14 | 2015 |
| Facebook Communication and Marketing Influence on Decision-Making and Choice of University Student Representatives: A Student’s Perspective T Chininga, E Rungani, N Chiliya, T Chuchu Romanian Journal of Communication and Public Relations 21 (2), 7-21, 2019 | 13 | 2019 |
| An Application of Internal Marketing for Sustainable Competitive Advantage in Johannesburg Construction Firms WA Gwinji, N Chiliya, T Chuchu, T Ndoro African Journal of Business and Economic Research 15 (1), 183 – 200, 2020 | 12 | 2020 |
| An empirical investigation into the relationship between sustainability and supply chain compliance within the South African Public and the private sector F Mashele, T Chuchu Journal of Business and Retail Management Research 12 (2), 121-132, 2018 | 12 | 2018 |
| An empirical investigation into the effectiveness of consumer generated content on the purchase intention of sports apparel brands K Pattison, M Venter, T Chuchu Journal of Contemporary management 13 (1), 27-54, 2016 | 12 | 2016 |
| Antecedents of psychological well-being among workers within SMEs in the Gauteng Province, South Africa ET Maziriri, T Chuchu, NW Madinga SA Journal of Industrial Psychology 45 (0), 1-13, 2019 | 11* | 2019 |
| How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services D Demba, N Chiliya, T Chuchu, T Ndoro Communicare : Journal for Communication Sciences in Southern Africa 38 (1 …, 2019 | 11 | 2019 |
| The Predictors of Business Performance in the Investment Management Industry B Mgxaji, R Chinomona, T Chuchu Journal of Global Business and Technology 12 (2), 56-69, 2017 | 10 | 2017 |
| The influence of store environment on brand trust, brand satisfaction and brand loyalty among the black middle class M Venter, R Chinomona, T Chuchu The Retail and Marketing Review 12 (2), 46-58, 2016 | 10 | 2016 |
| Factors influencing fashion adoption among the youth in Johannesburg, South Africa M Venter, R Chinomona, T Chuchu Journal of Economics and Behavioral Studies 8 (4 (J)), 92-108, 2016 | 9 | 2016 |
Eugine Tafadzwa Maziriri Ph.D.Senior Lecturer, University of JohannesburgVerified email at uj.ac.za
