Student Perceptions Towards the use of YouTube as An Educational Tool for Learning and Tutorials ET Maziriri, P Gapa, T Chuchu International Journal of Instruction 13 (2), 119-138, 2020 | 155 | 2020 |
The Conception of Consumer Perceived Risk towards Online Purchases of Apparel and an Idiosyncratic Scrutiny of Perceived Social Risk: A Review of Literature ET Maziriri, T Chuchu International Review of Management and Marketing 7 (3), 257-365, 2017 | 79 | 2017 |
The influence of store environment on brand attitude, brand experience and purchase intention T Chuchu, M Venter de Villiers, R Chinomona South African Journal of Business Management 49 (1), 1-8, 2018 | 77 | 2018 |
Threats, Challenges, And Opportunities for Open Universities and Massive Online Open Courses in The Digital Revolution M Nascimento Cunha, T Chuchu, ET Maziriri International Journal of Emerging Technologies in Learning 15 (12), 191-204, 2020 | 56* | 2020 |
An examination of the determinants of the adoption of mobile applications as learning tools for higher education students T Chuchu, TT Ndoro International Journal of Interactive Mobile Technologies 13 (3), 53-67, 2019 | 40 | 2019 |
Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations CIV Gumpo, T Chuchu, ET Maziriri, NW Madinga South African Journal of Information Management 22 (1), 1-11, 2020 | 34 | 2020 |
Antecedents of psychological well-being among workers within SMEs in the Gauteng Province, South Africa ET Maziriri, T Chuchu, NW Madinga SA Journal of Industrial Psychology 45 (0), 1-13, 2019 | 29* | 2019 |
An Application of Internal Marketing for Sustainable Competitive Advantage in Johannesburg Construction Firms WA Gwinji, N Chiliya, T Chuchu, T Ndoro African Journal of Business and Economic Research 15 (1), 183 – 200, 2020 | 26 | 2020 |
How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services D Demba, N Chiliya, T Chuchu, T Ndoro Communicare : Journal for Communication Sciences in Southern Africa 38 (1 …, 2019 | 25 | 2019 |
The impact of airport experience on international tourists’ revisit intention: a South African case T Chuchu GeoJournal of Tourism and Geosites, 29 (2), 414–427, 2020 | 24 | 2020 |
Facebook Communication and Marketing Influence on Decision-Making and Choice of University Student Representatives: A Student’s Perspective T Chininga, E Rungani, N Chiliya, T Chuchu Romanian Journal of Communication and Public Relations 21 (2), 7-21, 2019 | 23 | 2019 |
To vote or not to vote: Marketing factors influencing the voting intention of university students in Johannesburg A Morar, M Venter, T Chuchu Journal of Economics and Behavioral Studies 7 (6), 81-93, 2015 | 22 | 2015 |
An Application of the Marketing Mix and Online Marketing as a Business Strategy for SMME Cafés in South Africa M Gujral, M Rauzela, T Chuchu Journal of Economics and Behavioral Studies 8 (3), 14-25, 2016 | 21 | 2016 |
An Investigation of The Impact of Financial Literacy and Financial Socialization on Financial Satisfaction: Mediating Role of Financial Risk Attitude NW Madinga, ET Maziriri, T Chuchu, ZN Magoda Global Journal of Emerging Market Economies (SAGE, USA) 14 (1), 60-75, 2022 | 18 | 2022 |
Using “Memes” as a Marketing Communication Tool in Connecting with Consumers within the Age of Digital Connectivity S Vasile, L Mototo, T Chuchu International Review of Management and Marketing 11 (3), 30-35, 2021 | 18 | 2021 |
The impact of servicescape and traveller perceived value on affective destination image: an airport retail services case T Chuchu, N Chiliya, R Chinomona The Retail and Marketing Review 14 (1), 45-57, 2018 | 18 | 2018 |
An empirical investigation into the relationship between sustainability and supply chain compliance within the South African Public and the private sector F Mashele, T Chuchu Journal of Business and Retail Management Research 12 (2), 121-132, 2018 | 18 | 2018 |
The impact of mobile banking on the adoption of banking products and services in South Africa, using the technology acceptance model M Koenaite, M Venter de Villiers, T Chuchu Journal of Business and Retail Management Research 13 (3), 93-103, 2019 | 17 | 2019 |
The influence of store environment on brand trust, brand satisfaction and brand loyalty among the black middle class M Venter, R Chinomona, T Chuchu The Retail and Marketing Review 12 (2), 46-58, 2016 | 17 | 2016 |
An empirical investigation into the effectiveness of consumer generated content on the purchase intention of sports apparel brands K Pattison, M Venter, T Chuchu Journal of Contemporary Management 13 (1), 27-54, 2016 | 17 | 2016 |