| Are drivers of customer satisfaction different for buyers/users from different functional areas? G Chakraborty, P Srivastava, F Marshall Journal of Business & Industrial Marketing 22 (1), 20-28, 2007 | 123 | 2007 |
| Understanding corporate B2B web sites' effectiveness from North American and European perspective G Chakraborty, P Srivastava, DL Warren Industrial Marketing Management 34 (5), 420-429, 2005 | 115 | 2005 |
| Organizational identification among global virtual team members: The role of individualism-collectivism and uncertainty avoidance D Mukherjee, SC Hanlon, BL Kedia, P Srivastava Cross Cultural Management: An International Journal (now Cross Cultural and …, 2012 | 96 | 2012 |
| Performance Implications of Lean in Supply Chains: Exploring the Role of Learning Orientation and Relational Resources KNS Iyer, P Srivastava, M Srinivasan International Journal of Production Economics 216, 94-104, 2019 | 91 | 2019 |
| Response Strategy to Environment Context Factors using a Lean and Agile approach: Implications for Firm Performance M Srinivasan, P Srivastava, KNS Iyer European Management Journal 38 (6), 900-913, 2020 | 70 | 2020 |
| Environment, management attitude, and organizational learning in alliances P Srivastava, GL Frankwick Management decision 49 (1), 156-166, 2011 | 65 | 2011 |
| Viewing international students as state stimulus potential: Current perceptions and future possibilities DL Owens, P Srivastava, A Feerasta Journal of Marketing for Higher Education 21 (2), 157-179, 2011 | 63 | 2011 |
| Personality traits and their effect on brand commitment: an empirical investigation P Srivastava, D Owens SSRN, 2011 | 52 | 2011 |
| Aligning Supply Chain Relational Strategy with the Market Environment: Implications for Operational Performance KNS Iyer, P Srivastava, MYA Rawwas Journal of Marketing Theory and Practice 22 (1), 53-73, 2014 | 51 | 2014 |
| Performance Impact of Supply Chain Partnership Strategy-Environment Co-alignment P Srivastava, KNS Iyer, M Rawwas International Journal of Operations and Production Management 37 (7), 927-949, 2017 | 50 | 2017 |
| An empirical model of salesperson competence, buyer-seller trust and collaboration: the moderating role of technological turbulence and product complexity M Srinivasan, P Srivastava, KNS Iyer Journal of Marketing Theory and Practice 28 (4), 447-459, 2020 | 31 | 2020 |
| Relational Resource Antecedents and Operational Outcome of Supply Chain Collaboration: The Role of Environmental Turbulence P Srivastava, M Srinivasan, KNS Iyer Transportation Journal 54 (2), 240-274, 2015 | 28 | 2015 |
| Evaluating the Relationship of Firm Strategic Orientations and New Product Development Program Performance P Srivastava, J Yoo, G Frankwick, V Kevin Journal of Marketing Theory and Practice 21 (4), 429-440, 2013 | 27 | 2013 |
| Introducing the health coach at a primary care practice: impact on quality and cost (Part 1) BS Lanese, A Dey, P Srivastava, R Figler Hospital topics 89 (1), 16-22, 2011 | 22 | 2011 |
| The Role of the Salesperson in Building Trust and Collaboration in Buyer-Seller Relationships M Srinivasan, P Srivastava Supply Chain Forum: An International Journal 13 (2), 22-38, 2012 | 15 | 2012 |
| Introducing the health coach at a primary care practice: a pilot study (part 2) BS Lanese, A Dey, P Srivastava, R Figler Hospital topics 89 (2), 37-42, 2011 | 11 | 2011 |
| Leader-Member Exchange and Resource Accessibility of Subordinates: Perception Towards MNC Global Integration Strategy N Jain, P Srivastava, D Owens Leadership and Organization Development Journal 35 (6), 494-512, 2014 | 10 | 2014 |
| Symbiotic association of resources and market-facing capabilities in supply chains as determinants of performance: A resource orchestration perspective KNS Iyer, P Srivastava, M Srinivasan European Journal of Marketing 57 (11), 2893-2917, 2023 | 8 | 2023 |
| Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges P Chennamaneni, V Lala, P Srivastava, G Chakraborty Journal of Advertising Education 15 (1), 52-58, 2011 | 6 | 2011 |
| Interfirm Partnership Resource-Lean Capability Association: Exploring the Moderating Role of Learning Orientation and Performance Implications P Srivastava, K Iyer, M Srinivasan Journal of Strategic Marketing 32 (4), 391-407, 2024 | 4 | 2024 |
Karthik IyerProfessor, University of Northern IowaVerified email at uni.edu
