| Social desirability bias: A neglected aspect of validity testing MF King, GC Bruner II Psychology & Marketing 17 (2), 79-103, 2000 | 1717 | 2000 |
| Music, Mood, and Marketing GC Bruner II The Journal of Marketing, 94-104, 1990 | 1578 | 1990 |
| Explaining consumer acceptance of handheld Internet devices GC Bruner II, A Kumar Journal of Business Research 58 (5), 553-558, 2005 | 1514 | 2005 |
| Marketing Scales Handbook: A Compilation of Multi-Item Measures (Volume 1) GC Bruner II, PJ Hensel Chicago, 1992 | 1151* | 1992 |
| Web commercials and advertising hierarchy-of-effects GC Bruner II, A Kumar Journal of Advertising Research 40 (1-2), 35-42, 2000 | 845 | 2000 |
| Toward a Unified Theory of Consumer Acceptance of Technology S Kulviwat, T Bruner II, Gordon C., Kumar, Anand, Nasco, Suzanne, Clark Psychology & Marketing 24 (12), 1059-84, 2007 | 692 | 2007 |
| Webpage background and viewer attitudes JS Stevenson, GC Bruner II, A Kumar Journal of Advertising Research 40 (1/2), 29-34, 2000 | 567 | 2000 |
| The role of social influence on adoption of high tech innovations: the moderating effect of public/private consumption S Kulviwat, GC Bruner II, O Al-Shuridah Journal of Business Research 62 (7), 706-712, 2009 | 486 | 2009 |
| Interactivity and its facets revisited: Theory and empirical test GJ Johnson, GC Bruner II, A Kumar Journal of Advertising 35 (4), 35-52, 2006 | 342 | 2006 |
| Attitude toward location-based advertising GC Bruner II, A Kumar Journal of Interactive Advertising 7 (2), 3-15, 2007 | 286 | 2007 |
| ATTITUDE TOWARD LOCATION- BASED ADVERTISING GC Bruner II, A Kumar http://scaleresearch.siu.edu/reports/tr0601.pdf, 2006 | 286 | 2006 |
| An exploratory investigation of the characteristics of consumer fanaticism S Thorne, GC Bruner II Qualitative Market Research: An International Journal 9 (1), 51-72, 2006 | 260 | 2006 |
| Marketing Scales Handbook: A compilation of multi-item measures for consumer behavior & advertising research. v. 5 GC Bruner II GCBII Productions, 2009 | 221* | 2009 |
| Marketing Scales Handbook: A Compliation of Multi-Item Measures (Volume 3) GC Bruner II, PJ Hensel, KE James American Marketing Association, 2001 | 207 | 2001 |
| Problem recognition: the crucial first stage of the consumer decision process GC Bruner II, RJ Pomazal Journal of Consumer Marketing 5 (1), 53-63, 1988 | 179 | 1988 |
| Standardization & justification: do Aad scales measure up? GC Bruner II Journal of Current Issues & Research in Advertising 20 (1), 1-18, 1998 | 158 | 1998 |
| Self-Efficacy as an Antecedent of Cognition and Affect In Technology Acceptance S Kulviwat, GC Bruner II, J Neelankavil Journal of Consumer Marketing 31 (3), 4-4, 2014 | 156 | 2014 |
| Using organizational culture to design internal marketing strategies DJ Wasmer, GC Bruner II Journal of Services Marketing 5 (1), 35-46, 1991 | 153 | 1991 |
| Gadget lovers GC Bruner II, A Kumar Journal of the Academy of Marketing Science 35 (3), 329-339, 2007 | 148 | 2007 |
| The marketing mix: time for reconceptualization GC Bruner II Journal of Marketing Education 11 (2), 72-77, 1989 | 124 | 1989 |
