Prof. Marike Venter de Villiers
Prof. Marike Venter de Villiers
Associate Professor, University of the Witwatersrand
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Cited by
Cited by
Attitudes and purchase behaviour of green products among generation Y consumers in South Africa
M Anvar, M Venter
The influence of store environment on brand attitude, brand experience and purchase intention
MV de Villiers, R Chinomona, MT Chuchu
Shock advertising: Not so shocking anymore. An investigation among Generation Y
B Urwin, M Venter
Mediterranean Journal of Social Sciences 5 (21), 203-214, 2014
Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping.
M 2. Machi, L., Nemavhidi, P., Chuchu, T., Nyagadza, B., & Venter de Villiers
International Journal of Research in Business and Social Science, 12 (4), 2022
Importance of location and product assortment on flea market loyalty
M Venter de Villiers, A Visnenza, N Phiri
The Service Industries Journal 38 (11-12), 650-668, 2018
Sensory branding and buying behavior in coffee shops: A study on Generation Y
SD Ave, M Venter, B Mhlophe
The Retail and Marketing Review 11 (2), 93-110, 2015
A qualitative method to explain acceptance of mobile health application: Using innovation diffusion theory
MK Gharaibeh, NK Gharaibeh, MV De Villiers
International Journal of Advanced Science and Technology 29 (4), 3426-3432, 2020
To vote or not to vote: Marketing factors influencing the voting intention of university students in Johannesburg
A Morar, T Chuchu
Journal of Economics and Behavioral Studies 7 (6 (J)), 81-93, 2015
The impact of mobile banking on the adoption of banking products and services in South Africa.
M Koenaite, T Chuchu, MV de Villiers
Journal of Business and Retail Management Research 13 (3), 93-103, 2019
An empirical investigation into the effectiveness of consumer generated content on the purchase intention of sports apparel brands
M Venter, T Chuchu, K Pattison
Journal of Contemporary management 13 (1), 27-54, 2016
The influence of store environment on brand trust, brand satisfaction and brand loyalty among the black middle class
M Venter, R Chinomona, T Chuchu
The Retail and Marketing Review 12 (2), 46-58, 2016
An investigation on mobile banking and co-creation services adoption intention in South Africa
M Venter de Villiers, T Chuchu, GV Chavarika
International Association of Online Engineering, 2020
Erasing the line between homosexual and heterosexual advertising: A perspective from the educated youth population
M Venter
The Retail and Marketing Review 10 (1), 50-64, 2014
Factors Influencing Fashion Adoption among the Youth in Johannesburg, South Africa
M Venter, R Chinomona, T Chuchu
An investigation on consumer perceptions of email and social media marketing: An advertising case in South Africa
C de la Roche, T de Barros, T Chuchu, B Nyagadza, MV de Villiers
International Review of Management and Marketing 12 (4), 29-37, 2022
Factors Affecting Consumer Resistance to Innovation Diffusion of E-Cigarettes
N Johnson, M Venter
Shock advertising: not so shocking anymore
B Urwin, M Venter
An Investigation among Generation Y. MJSS, 2014
The role of social marketing in promoting quality of life through the lens of sustainable consumption
L Christie, MV De Villiers
Journal of Social Marketing 13 (3), 419-433, 2023
Assessing the effectiveness of influencer marketing communication of beauty products on social media in South Africa: A consumer's perspective
O Ramela, MV de Villiers, T Chuchu
Communitas 27, 74-84, 2022
Mobile application characteristics that influence usage intention of health and fitness apps among Millennials
L Erasmus, MV de Villiers, N Phiri
Journal of New Generation Sciences 16 (1), 40-62, 2019
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