| Attitudes and purchase behaviour of green products among generation Y consumers in South Africa M Anvar, M Venter | 201 | 2014 |
| The influence of store environment on brand attitude, brand experience and purchase intention MV de Villiers, R Chinomona, MT Chuchu | 84* | 2018 |
| Shock advertising: Not so shocking anymore. An investigation among Generation Y B Urwin, M Venter Mediterranean Journal of Social Sciences 5 (21), 203-214, 2014 | 72 | 2014 |
| Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping. M 2. Machi, L., Nemavhidi, P., Chuchu, T., Nyagadza, B., & Venter de Villiers International Journal of Research in Business and Social Science, 12 (4), 2022 | 31* | 2022 |
| Importance of location and product assortment on flea market loyalty M Venter de Villiers, A Visnenza, N Phiri The Service Industries Journal 38 (11-12), 650-668, 2018 | 28 | 2018 |
| Sensory branding and buying behavior in coffee shops: A study on Generation Y SD Ave, M Venter, B Mhlophe The Retail and Marketing Review 11 (2), 93-110, 2015 | 27 | 2015 |
| To vote or not to vote: Marketing factors influencing the voting intention of university students in Johannesburg A Morar, T Chuchu Journal of Economics and Behavioral Studies 7 (6 (J)), 81-93, 2015 | 25 | 2015 |
| A qualitative method to explain acceptance of mobile health application: Using innovation diffusion theory MK Gharaibeh, NK Gharaibeh, MV De Villiers International Journal of Advanced Science and Technology 29 (4), 3426-3432, 2020 | 22 | 2020 |
| The impact of mobile banking on the adoption of banking products and services in South Africa. M Koenaite, T Chuchu, MV de Villiers Journal of Business and Retail Management Research 13 (3), 93-103, 2019 | 18* | 2019 |
| An empirical investigation into the effectiveness of consumer generated content on the purchase intention of sports apparel brands M Venter, T Chuchu, K Pattison Journal of Contemporary management 13 (1), 27-54, 2016 | 18 | 2016 |
| An investigation on mobile banking and co-creation services adoption intention in South Africa M Venter de Villiers, T Chuchu, GV Chavarika International Association of Online Engineering, 2020 | 16 | 2020 |
| The influence of store environment on brand trust, brand satisfaction and brand loyalty among the black middle class M Venter, R Chinomona, T Chuchu The Retail and Marketing Review 12 (2), 46-58, 2016 | 16 | 2016 |
| Factors Influencing Fashion Adoption among the Youth in Johannesburg, South Africa M Venter, R Chinomona, T Chuchu | 14 | 2016 |
| Erasing the line between homosexual and heterosexual advertising: A perspective from the educated youth population M Venter The Retail and Marketing Review 10 (1), 50-64, 2014 | 12 | 2014 |
| An investigation on consumer perceptions of email and social media marketing: An advertising case in South Africa C de la Roche, T de Barros, T Chuchu, B Nyagadza, MV de Villiers International Review of Management and Marketing 12 (4), 29-37, 2022 | 7 | 2022 |
| The role of social marketing in promoting quality of life through the lens of sustainable consumption L Christie, MV De Villiers Journal of Social Marketing 13 (3), 419-433, 2023 | 5 | 2023 |
| Factors Affecting Consumer Resistance to Innovation Diffusion of E-Cigarettes N Johnson, M Venter | 5 | 2016 |
| Shock advertising: not so shocking anymore B Urwin, M Venter An Investigation among Generation Y. MJSS, 2014 | 5 | 2014 |
| LGBTQ consumers’ engagement and attitudes toward online brand communities within the cosmetics industry C Coetzee, MV de Villiers, T Chuchu Global Business Review, 09721509221141198, 2023 | 4 | 2023 |
| Assessing the effectiveness of influencer marketing communication of beauty products on social media in South Africa: A consumer's perspective O Ramela, MV de Villiers, T Chuchu Communitas 27, 74-84, 2022 | 4 | 2022 |
Tinashe Chuchu Ph.D.Senior Lecturer: University of the Witwatersrand (NRF Rated Researcher)Verified email at wits.ac.za
