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Prof. Marike Venter de Villiers
Prof. Marike Venter de Villiers
Associate Professor, University of the Witwatersrand
Verified email at wits.ac.za
Title
Cited by
Cited by
Year
Attitudes and purchase behaviour of green products among generation Y consumers in South Africa
M Anvar, M Venter
2042014
The influence of store environment on brand attitude, brand experience and purchase intention
MV de Villiers, R Chinomona, MT Chuchu
81*2018
Shock advertising: Not so shocking anymore. An investigation among Generation Y
B Urwin, M Venter
Mediterranean Journal of Social Sciences 5 (21), 203-214, 2014
782014
Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping.
M 2. Machi, L., Nemavhidi, P., Chuchu, T., Nyagadza, B., & Venter de Villiers
International Journal of Research in Business and Social Science, 12 (4), 2022
27*2022
Importance of location and product assortment on flea market loyalty
M Venter de Villiers, A Visnenza, N Phiri
The Service Industries Journal 38 (11-12), 650-668, 2018
272018
Sensory branding and buying behavior in coffee shops: A study on Generation Y
SD Ave, M Venter, B Mhlophe
The Retail and Marketing Review 11 (2), 93-110, 2015
272015
A qualitative method to explain acceptance of mobile health application: Using innovation diffusion theory
MK Gharaibeh, NK Gharaibeh, MV De Villiers
International Journal of Advanced Science and Technology 29 (4), 3426-3432, 2020
222020
To vote or not to vote: Marketing factors influencing the voting intention of university students in Johannesburg
A Morar, T Chuchu
Journal of Economics and Behavioral Studies 7 (6 (J)), 81-93, 2015
222015
The impact of mobile banking on the adoption of banking products and services in South Africa.
M Koenaite, T Chuchu, MV de Villiers
Journal of Business and Retail Management Research 13 (3), 93-103, 2019
18*2019
An empirical investigation into the effectiveness of consumer generated content on the purchase intention of sports apparel brands
M Venter, T Chuchu, K Pattison
Journal of Contemporary management 13 (1), 27-54, 2016
182016
The influence of store environment on brand trust, brand satisfaction and brand loyalty among the black middle class
M Venter, R Chinomona, T Chuchu
The Retail and Marketing Review 12 (2), 46-58, 2016
172016
An investigation on mobile banking and co-creation services adoption intention in South Africa
M Venter de Villiers, T Chuchu, GV Chavarika
International Association of Online Engineering, 2020
152020
Erasing the line between homosexual and heterosexual advertising: A perspective from the educated youth population
M Venter
The Retail and Marketing Review 10 (1), 50-64, 2014
132014
Factors Influencing Fashion Adoption among the Youth in Johannesburg, South Africa
M Venter, R Chinomona, T Chuchu
122016
An investigation on consumer perceptions of email and social media marketing: An advertising case in South Africa
C de la Roche, T de Barros, T Chuchu, B Nyagadza, MV de Villiers
International Review of Management and Marketing 12 (4), 29-37, 2022
72022
Factors Affecting Consumer Resistance to Innovation Diffusion of E-Cigarettes
N Johnson, M Venter
52016
Shock advertising: not so shocking anymore
B Urwin, M Venter
An Investigation among Generation Y. MJSS, 2014
52014
The role of social marketing in promoting quality of life through the lens of sustainable consumption
L Christie, MV De Villiers
Journal of Social Marketing 13 (3), 419-433, 2023
42023
Assessing the effectiveness of influencer marketing communication of beauty products on social media in South Africa: A consumer's perspective
O Ramela, MV de Villiers, T Chuchu
Communitas 27, 74-84, 2022
42022
Mobile application characteristics that influence usage intention of health and fitness apps among Millennials
L Erasmus, MV de Villiers, N Phiri
Journal of New Generation Sciences 16 (1), 40-62, 2019
4*2019
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