| Customer citizenship behavior: An expanded theoretical understanding JG Fowler International Journal of Business and Social Science 4 (5), 1-8, 2013 | 92 | 2013 |
| Public policy and the changing Chinese family in contemporary China: The past and present as prologue for the future LC AR Fowler, J Gao Journal of Macromarketing 30 (4), 342-353, 2010 | 51 | 2010 |
| Information sources and the tourism decision-making process: An examination of Generation X and Generation Y consumers TH Reisenwitz, JG Fowler Global Business Review 20 (6), 1372-1392, 2019 | 45 | 2019 |
| Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads JG Fowler, TH Reisenwitz, L Carlson Journal of Global Fashion Marketing 6 (3), 194-206, 2015 | 26 | 2015 |
| The visual presentation of beauty in transnational fashion magazine advertisements JG Fowler, L Carlson Journal of Current Issues & Research in Advertising 36 (2), 136-156, 2015 | 23 | 2015 |
| Analyzing Chinese older people's quality of life through their use of the internet JG Fowler, JW Gentry, TH Reisenwitz International journal of consumer studies 39 (4), 324-334, 2015 | 23 | 2015 |
| Fashion globally: A cross-cultural and generational examination J G. Fowler, T H. Reisenwitz, A R. Fowler Qualitative Market Research: An International Journal 17 (3), 172-191, 2014 | 16 | 2014 |
| Market-mediated authenticity in culturally themed culinary space N Sinha, H Roy Chaudhuri, JG Fowler, S Mazumdar Qualitative Market Research: An International Journal 21 (3), 353-374, 2018 | 15 | 2018 |
| Assessing scientific claims In print ads that promote cosmetics: How consumers perceive cosmeceutical claims JG Fowler, L Carlson, HR Chaudhuri Journal of Advertising Research 59 (4), 466-482, 2019 | 12 | 2019 |
| A review of interfirm networks: A deeper understanding of the relationships paradigm JG Fowler, TH Reisenwitz Journal of Business Strategies 30 (1), 21-64, 2013 | 12 | 2013 |
| A BOY'S WAR A Fowler The Yale Review 105 (1), 1-8, 2017 | 11 | 2017 |
| Marketing to liminal consumers: migrant workers as an emerging segment in transitional economies R Chu, JG Fowler, JW Gentry, X Zhao Journal of Macromarketing 38 (4), 441-458, 2018 | 10 | 2018 |
| Literary criticism in advertising and consumer research: Revisiting Barbara Stern A Fowler, A Das, JG Fowler Journal of Advertising 51 (3), 336-351, 2022 | 9 | 2022 |
| The cultural meaning transfer of fashion aesthetics JG Fowler, JA Muncy, R Iyer Journal of Current Issues & Research in Advertising 38 (2), 107-128, 2017 | 9 | 2017 |
| Transitioning from face-to-face to online classes during a pandemic: Factors that may affect student satisfaction of the administration and instructors TH Reisenwitz, JG Fowler Marketing Education Review 31 (3), 199-208, 2021 | 8 | 2021 |
| Female appeals across cultures: analyzing the US versus Chinese fashion magazine advertisements JG Fowler | 8 | 2012 |
| Marketization and its impact on the functional focus, relational focus, and character of guanxi ties T Reisenwitz, J Fowler Journal of Business Strategies 31 (2), 283-311, 2014 | 6 | 2014 |
| Personal and social determinants of fear of missing out (FoMO) in younger consumers T Reisenwitz, J Fowler Journal of Business Strategies 40 (1), 21-36, 2023 | 5 | 2023 |
| Vulnerability or masculinity: Examining “Aesthetic Labor” from male fashion models’ perspective JG Fowler, R Chu, JW Gentry, HR Chaudhuri Journal of Global Fashion Marketing 7 (4), 252-265, 2016 | 4 | 2016 |
| Fashion and sustainability: consumption and shared responsibility JG Fowler, T Reisenwitz, R Chu Atlantic Marketing Journal 11 (2), 4, 2022 | 3 | 2022 |
Timothy ReisenwitzValdosta State UniversityVerified email at valdosta.edu
