| The influence of service brand equity on the strength of brand relationships in the fast food industry N Mackay, H Spies, C Williams, LRJ van Rensburg, DJ Petzer Southern African Business Review 17 (2), 67-92, 2013 | 18 | 2013 |
| Customer engagement in retail banks: scale development and validation CC Williams, N Mackay The Retail and Marketing Review 16 (1), 40-52, 2020 | 5 | 2020 |
| Developing a scale to measure the extent of customer engagement in the South African retail banking industry CC Williams North-West University (South Africa), Potchefstroom Campus, 2017 | 3 | 2017 |
| THE FACTORS AFFECTING THE ADOPTION AND IMPLEMENTATION OF E-MARKETING AMONGST FMCG RETAILERS IN ZIMBABWE R Masengu, JJ Prinsloo, C Williams IBC, 2021 | 1 | 2021 |
| Unveiling trust as a mediator in distributor loyalty within South African multi-level marketing CC Williams, M Kleynhans South African Journal of Economic and Management Sciences 27 (1), 1-7, 2024 | | 2024 |
| Affective commitment, trust, perceived value and service quality as predictors of customer engagement in the South African open medical aid industry CC Williams, N Mckay The Retail and Marketing Review 18 (1), 98-110, 2022 | | 2022 |
| Affective commitment, trust, perceived value and service quality as predictors of customer engagement in the South African open medical aid industry N Mckay, CC Williams, RH Goldberg Department of Marketing and Retail Management (UNISA), 2022 | | 2022 |
| Predictors of customer engagement in the South African open medical aid industry H Nel North-West University (South Africa), 2020 | | 2020 |
| The role of service quality on customer engagement within the South African open medical aid industry. H Nel, C Williams, N Mackay International Business Conference, 2019 | | 2019 |
| Online service attitudes, site attitudes and site involvement in the South African domestic airline industry-a gender perspective CC Williams, LR Jansen van Rensburg Journal of Contemporary Management 12 (1), 496-516, 2015 | | 2015 |
| Customer expectations and satisfaction with fitness facilities in the North–West Province CC Beytell North-West University, 2010 | | 2010 |
| INFORMAL ECONOMIC-ACTIVITY IN BELFAST-LEONARD, M CC WILLIAMS REGIONAL STUDIES 28 (6), 649-649, 1994 | | 1994 |
| International Collaboration in Higher Education: A Reflection of Student and Lecturer Experiences CC Williams, C Mostert, MJ van Vuuren | | |
| SERVICE BRAND EQUITY AND BRAND RELATIONSHIPS IN THE FAST-FOOD INDUSTRY DRN MACKAY, D PETZER, RJ VAN RENSBURG, MRSC WILLIAMS, ... | | |
