Mornay Roberts-Lombard
Title
Cited by
Cited by
Year
Customer satisfaction, trust and commitment as predictors of customer loyalty within an optometric practice environment
T Van Vuuren, M Roberts-Lombard, E van Tonder
Southern African Business Review 16 (3), 81-96, 2012
1542012
Impact of level of education and experience on profitability of small grocery shops in South Africa
N Chiliya, M Roberts-Lombard
International Journal of Business Management and Economic Research 3 (1 …, 2012
1062012
Consumer behaviour
SB Parumasur, M Roberts-Lombard
Juta, 2014
1002014
Employees as customers An internal marketing study of the Avis car rental group in South Africa
M Roberts-Lombard
African Journal of Business Management 4 (4), 62-372, 2010
922010
Customer retention strategies implemented by fast-food outlets in the Gauteng, Western Cape and Kwazulu-Natal provinces of South Africa-a focus on Something Fishy, Nandos and …
M Roberts-Lombard
African journal of marketing management 1 (2), 070-080, 2009
892009
Application of the technology acceptance model and the technology–organisation–environment model to examine social media marketing use in the South African tourism industry
R Matikiti, M Mpinganjira, M Roberts-Lombard
South African Journal of Information Management 20 (1), 1-12, 2018
772018
The impact of marketing strategies on profitability of small grocery shops in South African townships
N Chiliya, G Herbst, M Roberts-Lombard
African journal of business management 3 (3), 070-079, 2009
722009
Customer retention through customer relationship management: The exploration of two-way communication and conflict handling
M Roberts-Lombard
African journal of business management 5 (9), 3487-3496, 2011
692011
Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships
M Mpinganjira, M Roberts-Lombard, G Svensson
Journal of Business & Industrial Marketing, 2017
572017
Customer relationship management (CRM) in a South African service environment: An exploratory study
M Roberts-Lombard, L du Plessis
African Journal of Marketing Management 4 (4), 152-165, 2012
472012
Factors influencing Generation Y consumers’ perceptions of eWOM credibility: a study of the fast-food industry
RM Shamhuyenhanzva, E Van Tonder, M Roberts-Lombard, ...
The International Review of Retail, Distribution and Consumer Research 26 (4 …, 2016
372016
The traditional internal marketing mix and its perceived influence on graduate employee satisfaction in an emerging economy
L De Bruin-Reynolds, M Roberts-Lombard, C de Meyer
Journal of Global Business and Technology 11 (1), 24-38, 2015
312015
An investigation into the impact of the usage of debt on the profitability of small and medium enterprises in the Buffalo city municipality, South Africa
FO Olufunso, G Herbst, M Roberts-Lombard
African journal of business management 4 (4), 373-381, 2010
272010
Marketing: fresh perspectives
HB Klopper, A Berndt, K Chipp, Z Ismail, M Roberts-Lombard, ...
Cape Town: Pearson Prentice Hall, 2006
242006
Drivers of consumer attention to mandatory energy-efficiency labels affixed to home appliances: An emerging market perspective
PBI Issock, M Mpinganjira, M Roberts-Lombard
Journal of cleaner production 204, 672-684, 2018
232018
Social media in tourism: Establishing factors influencing attitudes towards the usage of social networking sites for trip organisation
R Matikiti, M Mpinganjira, M Roberts-Lombard
Acta Commercii 17 (1), 1-13, 2017
222017
Internal marketing, service quality and perceived customer satisfaction: An Islamic banking perspective
L De Bruin, M Roberts-Lombard, C De Meyer-Heydenrych
Journal of Islamic Marketing, 2020
212020
Customer satisfaction/delight and behavioural intentions of cell phone network customers–An emerging market perspective
M Roberts-Lombard, DJ Petzer
European Business Review, 2018
212018
Reintermediation strategies for disintermediated travel agencies: A strategic marketing perspective
K Viljoen, M Roberts-Lombard, C Jooste
International Business & Economics Research Journal (IBER) 14 (3), 561-574, 2015
212015
Marketing research: a Southern African perspective
M Roberts-Lombard
Future Managers, 2002
202002
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Articles 1–20