Mornay Roberts-Lombard
Cited by
Cited by
Customer satisfaction, trust and commitment as predictors of customer loyalty within an optometric practice environment
T Van Vuuren, M Roberts-Lombard, E van Tonder
Southern African Business Review 16 (3), 81-96, 2012
Impact of level of education and experience on profitability of small grocery shops in South Africa
N Chiliya, M Roberts-Lombard
International Journal of Business Management and Economic Research 3 (1 …, 2012
Consumer behaviour
SB Parumasur, M Roberts-Lombard
Juta, 2014
Employees as customers An internal marketing study of the Avis car rental group in South Africa
M Roberts-Lombard
African Journal of Business Management 4 (4), 62-372, 2010
Customer retention strategies implemented by fast-food outlets in the Gauteng, Western Cape and Kwazulu-Natal provinces of South Africa-a focus on Something Fishy, Nandos and …
M Roberts-Lombard
African journal of marketing management 1 (2), 070-080, 2009
Application of the technology acceptance model and the technology–organisation–environment model to examine social media marketing use in the South African tourism industry
R Matikiti, M Mpinganjira, M Roberts-Lombard
South African Journal of Information Management 20 (1), 1-12, 2018
The impact of marketing strategies on profitability of small grocery shops in South African townships
N Chiliya, G Herbst, M Roberts-Lombard
African journal of business management 3 (3), 070-079, 2009
Customer retention through customer relationship management: The exploration of two-way communication and conflict handling
M Roberts-Lombard
African journal of business management 5 (9), 3487-3496, 2011
Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships
M Mpinganjira, M Roberts-Lombard, G Svensson
Journal of Business & Industrial Marketing, 2017
Customer relationship management (CRM) in a South African service environment: An exploratory study
M Roberts-Lombard, L du Plessis
African Journal of Marketing Management 4 (4), 152-165, 2012
Factors influencing Generation Y consumers’ perceptions of eWOM credibility: a study of the fast-food industry
RM Shamhuyenhanzva, E Van Tonder, M Roberts-Lombard, ...
The International Review of Retail, Distribution and Consumer Research 26 (4 …, 2016
The traditional internal marketing mix and its perceived influence on graduate employee satisfaction in an emerging economy
L De Bruin-Reynolds, M Roberts-Lombard, C de Meyer
Journal of Global Business and Technology 11 (1), 24-38, 2015
An investigation into the impact of the usage of debt on the profitability of small and medium enterprises in the Buffalo city municipality, South Africa
FO Olufunso, G Herbst, M Roberts-Lombard
African journal of business management 4 (4), 373-381, 2010
Marketing: fresh perspectives
HB Klopper, A Berndt, K Chipp, Z Ismail, M Roberts-Lombard, ...
Cape Town: Pearson Prentice Hall, 2006
Drivers of consumer attention to mandatory energy-efficiency labels affixed to home appliances: An emerging market perspective
PBI Issock, M Mpinganjira, M Roberts-Lombard
Journal of cleaner production 204, 672-684, 2018
Social media in tourism: Establishing factors influencing attitudes towards the usage of social networking sites for trip organisation
R Matikiti, M Mpinganjira, M Roberts-Lombard
Acta Commercii 17 (1), 1-13, 2017
Internal marketing, service quality and perceived customer satisfaction: An Islamic banking perspective
L De Bruin, M Roberts-Lombard, C De Meyer-Heydenrych
Journal of Islamic Marketing, 2020
Customer satisfaction/delight and behavioural intentions of cell phone network customers–An emerging market perspective
M Roberts-Lombard, DJ Petzer
European Business Review, 2018
Reintermediation strategies for disintermediated travel agencies: A strategic marketing perspective
K Viljoen, M Roberts-Lombard, C Jooste
International Business & Economics Research Journal (IBER) 14 (3), 561-574, 2015
Marketing research: a Southern African perspective
M Roberts-Lombard
Future Managers, 2002
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