| The impact of value co-creation in sustainable services: understanding generational differences M Bordian, I Gil-Saura, M Šerić Journal of Services Marketing 37 (2), 155-167, 2023 | 34 | 2023 |
| ¿ Cómo impulsa la Comunicación Integrada de Marketing la satisfacción del huésped?: una propuesta a través del conocimiento ecológico y la co-creación de valor M Bordian, I Gil Saura, M Seric Management Letters/Cuadernos de Gestión 22 (1), 7-20, 2022 | 13* | 2022 |
| Do IMC and ecological knowledge drive value co-creation? The new way to loyalty in hospitality M Bordian, I Gil-Saura Sustainability 13 (19), 10785, 2021 | 9 | 2021 |
| Efectos de la comunicación integrada de marketing sobre el valor de marca: el rol de la cocreación de valor y el conocimiento ecológico del huésped M Bordian, I Gil-Saura, M Šerić Revista Perspectiva Empresarial 8 (1), 55-70, 2021 | 4 | 2021 |
| Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation M Bordian, I Gil-Saura, G Berenguer-Contri, ME Ruiz-Molina, ... Journal of Marketing Analytics, 1-17, 2024 | | 2024 |
| Effects of integrated marketing communication for sustainability and ecological knowledge: a cross-cultural approach in hospitality M Bordian, I Gil-Saura, M Šerić, G Berenguer-Contri European Journal of Tourism Research 35, 3508-3508, 2023 | | 2023 |
| The Impact of Sustainable Marketing Communications on Consumer Responses in the Hotel Industry M Bordian, I Gil-Saura, M Šerić JEEMS Journal of East European Management Studies 28 (2), 347-373, 2023 | | 2023 |
| ACTIVE METHODOLOGIES IN UNIVERSITY TEACHING: TRANSITION FROM UNIDIRECTIONAL TO BIDIRECTIONAL TEACHING A Marín-García, I Gil-Saura, ME Ruiz-Molina, R Gil-Saura, MS Moise, ... ICERI2023 Proceedings, 5867-5867, 2023 | | 2023 |
| DO ICT FACILITATE THE LEARNING PROCESS?: IDENTIFYING DIFFERENCES BETWEEN UNDERGRADUATE AND POSTGRADUATE STUDENTS A Marín-García, I Gil-Saura, ME Ruiz-Molina, R Gil-Saura, MS Moise, ... ICERI2023 Proceedings, 5875-5875, 2023 | | 2023 |
| IMPACT OF ICT ON THE SATISFACTION OF UNIVERSITY STUDENTS AM García, I Gil-Saura, ME Ruiz-Molina, M Bordian, RG Saura ICERI2022 Proceedings, 6883-6883, 2022 | | 2022 |
| PERCEPTION TOWARDS ICT AND SATISFACTION AS SEGMENTATION VARIABLES OF UNIVERSITY STUDENTS AM García, I Gil-Saura, ME Ruiz-Molina, RG Saura, M Bordian ICERI2022 Proceedings, 6884-6884, 2022 | | 2022 |
| Turismo con R mayúscula: reconstruyendo, reactivando y redirigiendo el sector turístico hacia un nuevo tiempo R Lapiedra, RM Rodríguez Turismo con R mayúscula, 1-520, 2022 | | 2022 |
| GAMIFICATION AND TEACHING: ARE INTERACTIVE COMMANDS USEFUL IN UNIVERSITY TEACHING? AM García, I Gil-Saura, ME Ruiz-Molina, RG Saura, M Bordian INTED2022 Proceedings, 1291-1291, 2022 | | 2022 |
| HOW DOES THE USE OF ICT CONTRIBUTE TO THE ACADEMIC TRAINING OF STUDENTS?: ANALYSIS OF A PRACTICAL CASE IN UNDERGRADUATE STUDENTS AM García, I Gil-Saura, ME Ruiz-Molina, M Bordian, R Gil-Saura INTED2022 Proceedings, 1290-1290, 2022 | | 2022 |
| GAMIFICATION AND TRADITIONAL TEACHING IN UNIVERSITY CLASSROOMS: IS IT POSSIBLE? AM García, IG Saura, MER Molina, M Bordian, RG Saura EDULEARN22 Proceedings, 3727-3727, 2022 | | 2022 |
| THE USE OF INTERACTIVE COMMANDS IN UNIVERSITY TEACHING: ANALYSIS FROM THE STUDENT'S PERSPECTIVE AM García, IG Saura, MER Molina, RG Saura, M Bordian EDULEARN22 Proceedings, 3725-3725, 2022 | | 2022 |
| Comunicación Integrada de Marketing y Co-Creación de Valor en un contexto hotelero sostenible M Bordian Universidad de Valencia, 2022 | | 2022 |
| La gamificación como estrategia para la participación del estudiantado en la docencia universitaria AM García, IG Saura, MER Molina, M Bordian, RG Saura edunovatic2021, 614, 2021 | | 2021 |
| Análisis de la percepción y satisfacción del estudiantado hacia el uso de herramientas interactivas en la docencia universitaria AM García, IG Saura, MER Molina, RG Saura, M Bordian edunovatic2021, 224, 2021 | | 2021 |
Irene Gil-SauraProfessor of Marketing, University of Valencia, SpainVerified email at uv.es
