| Explaining generation Y South Africans’ love and satisfaction with samsung phone brand using consumption value theory C Diniso, HI Duh Journal of African Business 22 (4), 564-577, 2021 | 11 | 2021 |
| Generic medicine brand knowledge structure, relationships and purchase HI Duh, C Diniso International Journal of Pharmaceutical and Healthcare Marketing 14 (4), 493-512, 2020 | 10 | 2020 |
| An integrated framework to measure customer-based brand equity C Diniso, H Duh 2016 SAIMS at Pretoria, 245-255, 2016 | 6 | 2016 |
| Consumers' perceptions and attitudes when evaluating brand extensions in relation to the original brand: A South African perspective C Diniso, T Chuchu The Journal of Internet Banking and Commerce, 1-22, 2017 | 5 | 2017 |
| Youth entrepreneurship in South Africa: A progress review DM Mbuya 2016 10th International Business Conference, Langebaan, 66-77, 2016 | 5* | 2016 |
| Barriers to career progression of Black African middle managers: The South African perspective ST Mayiya, C Schachtebeck, C Diniso Acta Universitatis Danubius. Œconomica 15 (2), 2018 | 4 | 2018 |
| Measuring customer-based brand equity of Samsung mobile phones among Generation Y C Diniso | 3 | 2017 |
| Obstacles to Venture Capital Funding: the South African entrepreneurs' perspective CD Marius Celliers, Chris Schachtebeck Journal of Accounting and Management 11 (2), 7-13, 2021 | 2 | 2021 |
| Uberpreneurship: to brand or not brand, that is the question C Diniso, C Schachtebeck | 2 | 2018 |
| Generic medicine beliefs among Generation Y South Africans HI Duh, C Diniso 2016 Global Marketing Conference at Hong Kong, 101-107, 2016 | 2 | 2016 |
| The influence of functional, monetary, and symbolic values on brand satisfaction among Samsung smartphone users. C Diniso | | 2018 |
Chris SchachtebeckAssociate Professor, Department of Business Management, University of JohannesburgVerified email at uj.ac.za
