Modeling the psychology of consumer and firm behavior with behavioral economics TH Ho, N Lim, CF Camerer Journal of marketing Research 43 (3), 307-331, 2006 | 369 | 2006 |
Reference dependence in multilocation newsvendor models: A structural analysis TH Ho, N Lim, TH Cui Management Science 56 (11), 1891-1910, 2010 | 292 | 2010 |
Designing price contracts for boundedly rational customers: Does the number of blocks matter? N Lim, TH Ho Marketing Science 26 (3), 312-326, 2007 | 215 | 2007 |
Designing sales contests: Does the prize structure matter? N Lim, MJ Ahearne, SH Ham Journal of Marketing Research 46 (3), 356-371, 2009 | 116 | 2009 |
Behavioral models of managerial decision-making A Goldfarb, TH Ho, W Amaldoss, AL Brown, Y Chen, TH Cui, A Galasso, ... Marketing Letters 23, 405-421, 2012 | 98 | 2012 |
Designing multiperson tournaments with asymmetric contestants: An experimental study H Chen, SH Ham, N Lim Management Science 57 (5), 864-883, 2011 | 91 | 2011 |
Social loss aversion and optimal contest design N Lim Journal of Marketing Research 47 (4), 777-787, 2010 | 88 | 2010 |
OM forum—Causal inference models in operations management TH Ho, N Lim, S Reza, X Xia Manufacturing & Service Operations Management 19 (4), 509-525, 2017 | 85 | 2017 |
Should managers use team-based contests? H Chen, N Lim Management Science 59 (12), 2823-2836, 2013 | 61 | 2013 |
How “psychological” should economic and marketing models be? TH Ho, N Lim, CF Camerer Journal of marketing Research 43 (3), 341-344, 2006 | 48 | 2006 |
When do group incentives for salespeople work? N Lim, H Chen Journal of Marketing Research 51 (3), 320-334, 2014 | 39 | 2014 |
How does team composition affect effort in contests? A theoretical and experimental analysis H Chen, N Lim Journal of Marketing Research 54 (1), 44-60, 2017 | 32 | 2017 |
Relationship organization and price delegation: An experimental study N Lim, SH Ham Management Science 60 (3), 586-605, 2014 | 29 | 2014 |
Third-Party Reviews and Quality Provision K Kim, K Chung, N Lim | 25* | |
Experiments on strategic choices and markets W Amaldoss, TH Ho, A Krishna, KY Chen, P Desai, G Iyer, S Jain, N Lim, ... Marketing letters 19, 417-429, 2008 | 23 | 2008 |
Examining salesperson effort allocation in teams: A randomized field experiment J Li, N Lim, H Chen Marketing Science 39 (6), 1122-1141, 2020 | 12 | 2020 |
Social structures and reputation in expert review systems K Chung, K Kim, N Lim Management Science 66 (7), 3249-3276, 2020 | 9 | 2020 |
Conflict of interest in third-party reviews: an experimental study SH Ham, I Koch, N Lim, J Wu Management Science 67 (12), 7535-7559, 2021 | 5 | 2021 |
Change of air quality knowledge, perceptions, attitudes, and practices during and post-wildfires in the United States A Del Ponte, L Ang, L Li, N Lim, WW San Tam, WJ Seow Science of The Total Environment 836, 155432, 2022 | 4 | 2022 |
Development and validation of a new scale to assess air quality knowledge (AQIQ) A Del Ponte, L Ang, L Li, N Lim, WW San Tam, WJ Seow Environmental Pollution 299, 118750, 2022 | 3 | 2022 |