Mercy Mpinganjira
Mercy Mpinganjira
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Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework
DK Maduku, M Mpinganjira, H Duh
International Journal of Information Management 36 (5), 711-723, 2016
Application of the technology acceptance model and the technology–organisation–environment model to examine social media marketing use in the South African tourism industry
R Matikiti, M Mpinganjira, M Roberts-Lombard
South African Journal of Information Management 20 (1), 1-12, 2018
Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships
M Mpinganjira, M Roberts-Lombard, G Svensson
Journal of Business & Industrial Marketing, 2017
Comparative analysis of factors influencing the decision to study abroad
M Mpinganjira
African Journal of Business Management 3 (8), 358-365, 2009
Use of e-government services: the role of trust
M Mpinganjira
International Journal of Emerging Markets, 2015
Precursors of trust in virtual health communities: A hierarchical investigation
M Mpinganjira
Information & Management 55 (6), 686-694, 2018
Understanding online repeat purchase intentions: A relationship marketing perspective
M Mpinganjira
Management: journal of contemporary management issues 19 (2), 117-135, 2014
Understanding service quality and patient satisfaction in private medical practice: A case study
M Peer, M Mpinganjira
African Journal of Business Management 5 (9), 3690-3698, 2011
Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands
M Mpinganjira, DK Maduku
Journal of Business Research 95, 464-478, 2019
Online store service convenience, customer satisfaction and behavioural intentions: a focus on utilitarian oriented shoppers
M Mpinganjira
Journal of Economics and Behavioral Studies 7 (1 (J)), 36-49, 2015
An empirical investigation into customers' attitude towards usage of cell phone banking in Gauteng, South Africa
DK Maduku, M Mpinganjira
Journal of Contemporary Management 9 (1), 172-189, 2012
Consumer behaviour: South African psychology and marketing applications
M Mpinganjira, MAO Dos Santos, E Botha, DA Du Toit, A Erasmus, ...
Oxford University Press, 2013
An investigation of perceived service quality in online shopping: A hierarchical approach
M Mpinganjira
Journal of Applied Business Research (JABR) 31 (1), 115-130, 2015
E-government project failure in Africa: Lessons for reducing risk
M Mpinganjira
African Journal of Business Management 7 (32), 3196-3201, 2013
Retaining Africa's talent: the role of Africa's higher education
M Mpinganjira
International journal of emerging markets, 2011
Drivers of consumer attention to mandatory energy-efficiency labels affixed to home appliances: An emerging market perspective
PBI Issock, M Mpinganjira, M Roberts-Lombard
Journal of cleaner production 204, 672-684, 2018
Barter trading: An empirical investigation of management practices
P Oliver, M Mpinganjira
African Journal of Business Management 5 (31), 12256-12263, 2011
Social media in tourism: Establishing factors influencing attitudes towards the usage of social networking sites for trip organisation
R Matikiti, M Mpinganjira, M Roberts-Lombard
Acta Commercii 17 (1), 1-13, 2017
Precursors and outcomes of satisfaction in business relationships: A replication study
M Mpinganjira, M Bogaards, G Svensson, T Mysen
Management Dynamics: Journal of the Southern African Institute for …, 2014
Profiling non-users of e-government services: in quest of e-government promotion strategies
M Mpinganjira, P Mbango
Journal of global business and technology 9 (2), 37-46, 2013
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