Mercy Mpinganjira
Mercy Mpinganjira
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Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework
DK Maduku, M Mpinganjira, H Duh
International Journal of Information Management 36 (5), 711-723, 2016
Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry
R Matikiti, M Mpinganjira, M Roberts-Lombard
South African Journal of Information Management 20 (1), 1-12, 2018
Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation
EE Izogo, M Mpinganjira
Journal of Research in Interactive Marketing 14 (4), 431-459, 2020
Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands
M Mpinganjira, DK Maduku
Journal of Business Research 95, 464-478, 2019
Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships
M Mpinganjira, M Roberts-Lombard, G Svensson
Journal of Business & Industrial Marketing 32 (3), 421-431, 2017
Modelling green customer loyalty and positive word of mouth: Can environmental knowledge make the difference in an emerging market?
PB Issock Issock, M Mpinganjira, M Roberts-Lombard
International Journal of Emerging Markets 15 (3), 405-426, 2020
Comparative analysis of factors influencing the decision to study abroad
M Mpinganjira
African Journal of Business Management 3 (8), 358, 2009
Precursors of trust in virtual health communities: A hierarchical investigation
M Mpinganjira
Information & Management 55 (6), 686-694, 2018
Use of e-government services: the role of trust
M Mpinganjira
International Journal of Emerging Markets 10 (4), 622-633, 2015
Online store service convenience, customer satisfaction and behavioural intentions: a focus on utilitarian oriented shoppers
M Mpinganjira
Journal of Economics and Behavioral Studies 7 (1 (J)), 36-49, 2015
Drivers of consumer attention to mandatory energy-efficiency labels affixed to home appliances: An emerging market perspective
PBI Issock, M Mpinganjira, M Roberts-Lombard
Journal of cleaner production 204, 672-684, 2018
Does the collectivism/individualism cultural orientation determine the effect of customer inspiration on customer citizenship behaviors?
EE Izogo, M Mpinganjira, FN Ogba
Journal of Hospitality and Tourism Management 43, 190-198, 2020
Understanding household waste separation in South Africa: An empirical study based on an extended theory of interpersonal behaviour
PB Issock Issock, M Roberts-Lombard, M Mpinganjira
Management of Environmental Quality: An International Journal 31 (3), 530-547, 2020
The importance of customer trust for social marketing interventions: a case of energy-efficiency consumption
PB Issock Issock, M Roberts-Lombard, M Mpinganjira
Journal of Social Marketing 10 (2), 265-286, 2020
Social media in tourism: Establishing factors influencing attitudes towards the usage of social networking sites for trip organisation
R Matikiti, M Mpinganjira, M Roberts-Lombard
Acta Commercii 17 (1), 1-13, 2017
Understanding online repeat purchase intentions: A relationship marketing perspective
M Mpinganjira
Management: journal of contemporary management issues 19 (2), 117-135, 2014
Considerations, benefits and unintended consequences of banning plastic shopping bags for environmental sustainability: A systematic literature review
A Muposhi, M Mpinganjira, M Wait
Waste Management & Research 40 (3), 248-261, 2022
Technology readiness and mobile self-service technology adoption in the airline industry: An emerging market perspective
C Smit, M Roberts-Lombard, M Mpinganjira
Acta Commercii 18 (1), 1-12, 2018
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers’ repurchase and social media engagement
EE Izogo, M Mpinganjira, H Karjaluoto, H Liu
Journal of Travel Research 61 (8), 1872-1894, 2022
An investigation of perceived service quality in online shopping: A hierarchical approach
M Mpinganjira
The Journal of Applied Business Research 31 (1), 115-130, 2015
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