| Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework DK Maduku, M Mpinganjira, H Duh International Journal of Information Management 36 (5), 711-723, 2016 | 433 | 2016 |
| South African millennials’ acceptance and use of retail mobile banking apps: An integrated perspective P Thusi, DK Maduku Computers in Human Behavior 111, 106405, 2020 | 239 | 2020 |
| Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands M Mpinganjira, DK Maduku Journal of Business Research 95, 464-478, 2019 | 96 | 2019 |
| Predicting retail banking customers' attitude towards Internet banking services in South Africa DK Maduku Southern African Business Review 17 (3), 76-100, 2013 | 91 | 2013 |
| The effect of institutional trust on internet banking acceptance: Perspectives of South African banking retail customers DK Maduku South African Journal of Economic and Management Sciences 19 (4), 533-548, 2016 | 46 | 2016 |
| Customers’ adoption and use of e-banking services: the South African perspective DK Maduku Banks and bank systems 9 (2), 66-77, 2014 | 40 | 2014 |
| An empirical investigation of students' behavioural intention to use e-books DK Maduku Management Dynamics: Journal of the Southern African Institute for …, 2015 | 38 | 2015 |
| An empirical investigation into customers' attitude towards usage of cell phone banking in Gauteng, South Africa DK Maduku, M Mpinganjira Journal of Contemporary Management 9 (1), 172-189, 2012 | 32 | 2012 |
| Behavioural intention towards mobile banking usage by South African retail banking clients DK Maduku Investment Management and Financial Innovations 11 (3), 37-51, 2014 | 25 | 2014 |
| Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: the moderating role of technology anxiety DK Maduku, M Mpinganjira, NP Rana, P Thusi, A Ledikwe, NH Mkhize Journal of Retailing and Consumer Services 71, 103208, 2023 | 23 | 2023 |
| Understanding consumers' mobile shopping continuance intention: New perspectives from South Africa DK Maduku, P Thusi Journal of Retailing and Consumer Services 70, 103185, 2023 | 22 | 2023 |
| Water conservation campaigns in an emerging economy: how effective are they? DK Maduku International Journal of Advertising 40 (3), 452-472, 2021 | 21 | 2021 |
| Antecedents of mobile marketing adoption by SMEs: Does industry variance matter? DK Maduku Journal of Organizational Computing and Electronic Commerce 31 (3), 222-249, 2021 | 20 | 2021 |
| Understanding E-book continuance intention: Empirical evidence from E-book users in a developing country DK Maduku Cyberpsychology, Behavior, and Social Networking 20 (1), 30-36, 2017 | 18 | 2017 |
| Understanding Behavioural Intention towards E-books Use: Does Gender Really Matter? DK Maduku Proceedings of 31st International Business Research Conference, 1-15, 2015 | 18 | 2015 |
| Customer acceptance of mobile banking services: Use experience as moderator DK Maduku Social Behavior and Personality: an international journal 45 (6), 893-900, 2017 | 17 | 2017 |
| Understanding retail bank customers’ attitude towards and usage of cell phone and Internet banking services in Gauteng, South Africa DK Maduku PQDT-Global, 2011 | 17 | 2011 |
| Privacy concerns, internal political efficacy, intrusiveness, and voter resistance to the acceptance of political mobile marketing campaigns DK Maduku International Journal of Nonprofit and Voluntary Sector Marketing 25 (1), e1636, 2020 | 13 | 2020 |
| Factors of e-book use intentions: Perspective of students in a developing country DK Maduku Perspectives on Global Development and Technology 14 (6), 597-618, 2015 | 13 | 2015 |
| Determinants of mobile marketing adoption among SMEs in South Africa DK Maduku PQDT-Global, 2015 | 9 | 2015 |
Mercy MpinganjiraProfessor, University of JohannesburgVerified email at uj.ac.za
