| Pester power effect of advertising S Soni, M Upadhyaya Indian Institute of Management Kozhikode, 2007 | 39 | 2007 |
| The determinants of consumer willingness to search for environmental-friendly products: A survey P Kautish, S Soni International Journal of Management 29 (2), 696, 2012 | 34 | 2012 |
| Workplace emotions: A study of frontline hotel employees S Soni Management and Labour Studies 42 (3), 237-252, 2017 | 14 | 2017 |
| Does green transformational leadership reinforce green creativity? The mediating roles of green organizational culture and green mindfulness S Srivastava, D Pathak, S Soni, A Dixit Journal of Organizational Change Management 37 (3), 619-640, 2024 | 11 | 2024 |
| The Growth and Development of Indian Global Healthcare Destinations. M Upadhyaya, S Soni Journal of Marketing & Communication 4 (2), 2008 | 10 | 2008 |
| Generational differences in work commitment of software professionals: myth or reality? S Soni, M Upadhyaya, P Kautish Abhigyan 28 (4), 30-42, 2011 | 8 | 2011 |
| Communicating Corporate Identity For The Hotel Industry. S Soni, JP Sharma, M Upadhyaya Journal of Marketing & Communication 4 (3), 2009 | 6 | 2009 |
| Is all lost or a lot is still recoverable? A case of 21st century Indian military organizational culture D Trehan, S Soni The journal of contemporary issues in business and government 27 (3), 1115-1126, 2021 | 3 | 2021 |
| Building anthropomorphic brands: Big success of Chhota Bheem S Soni, S Jain FIIB Business Review 6 (2), 58-66, 2017 | 3 | 2017 |
| Consumer Behavior & Online Marketing U Makarand, S Swati Indian Journal Of Marketing, 2002 | 3 | 2002 |
| Impact investing in action: A framework for sustainability S Chenichery, T Kumar, V Chotia, S Soni International Journal of Management 12 (2), 245-258, 2023 | 2 | 2023 |
| Barriers for adoption of green supply chain management in cement industry: an interpretive structural modelling (ISM) approach V Chotia, S Soni, G Jain, A Papa Annals of Operations Research, 1-34, 2023 | 1 | 2023 |
| Working from Home and Work-Family Balance: A Study of Women Educators during Lockdown S Soni, T Jain Asian Women 37 (4), 99-123, 2021 | 1 | 2021 |
| Chikki in a New Avatar—Will There be Demand? S Jain, S Soni FIIB Business Review 8 (4), 271-276, 2019 | 1 | 2019 |
| MILLENNIAL MOTHERS: A STUDY OF FACTORS AFFECTING CONSUMER DECISION MAKING IN AN INDIAN CONTEXT. S Soni, S Jain OORJA-International Journal of Management & IT 15 (2), 2017 | 1 | 2017 |
| Customer perceived ethicality and electronic word of mouth approach to customer loyalty: the mediating role of customer trust S Aldulaimi, S Soni, I Kampoowale, G Krishnan, MS Ab Yajid, A Khatibi, ... International Journal of Ethics and Systems, 2024 | | 2024 |
| Mamaearth: a digital first brand venturing offline S Soni, D Trehan, V Chotia, M Srivastava Emerald Emerging Markets Case Studies 14 (2), 1-38, 2024 | | 2024 |
| Assessing the perceived benefits of green apparel: The role of brand engagement, brand awareness, and past environmental behaviourin purchase decision-making K Agrawal, S Soni, K Agarwal JIMS 8M The Journal Of Indian Management And Strategy 29 (1), 33-44, 2024 | | 2024 |
| Business Presentation Skills: The Twenty-first-century Conundrum D Trehan, S Soni Asian Journal of Management Cases, 09728201231195206, 2023 | | 2023 |
| ‘Health Isn’t Wealth’-An Indian Reality S Soni Indian Journal of Public Health Research & Development 11 (6), 1008-1013, 2020 | | 2020 |
