| “This post is sponsored” effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook SC Boerman, LM Willemsen, EP Van Der Aa Journal of Interactive Marketing 38 (1), 82-92, 2017 | 588 | 2017 |
| Online Behavioral Advertising: A Literature Review and Research Agenda SC Boerman, S Kruikemeier, FJZ Borgesius Journal of Advertising 46 (3), 363-376, 2017 | 577 | 2017 |
| Sponsorship disclosure: Effects of duration on persuasion knowledge and brand responses SC Boerman, EA Van Reijmersdal, PC Neijens Journal of Communication 62 (6), 1047-1064, 2012 | 516 | 2012 |
| The effects of the standardized instagram disclosure for micro-and meso-influencers SC Boerman Computers in Human Behavior 103, 199-207, 2020 | 469 | 2020 |
| Effects of Disclosing Sponsored Content in Blogs How the Use of Resistance Strategies Mediates Effects on Persuasion EA van Reijmersdal, ML Fransen, G van Noort, SJ Opree, L Vandeberg, ... American Behavioral Scientist, 2016 | 335 | 2016 |
| Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations SC Boerman, EA Van Reijmersdal, PC Neijens Psychology & Marketing 31 (3), 214-224, 2014 | 277 | 2014 |
| Using eye tracking to understand the effects of brand placement disclosure types in television programs SC Boerman, EA Van Reijmersdal, PC Neijens Journal of Advertising 44 (3), 196-207, 2015 | 236 | 2015 |
| Exploring Motivations for Online Privacy Protection Behavior: Insights From Panel Data SC Boerman, S Kruikemeier, FJ Zuiderveen Borgesius Communication Research, 0093650218800915, 2021 | 212 | 2021 |
| Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship SC Boerman, EA Van Reijmersdal Frontiers in Psychology 10, 3042, 2020 | 201 | 2020 |
| Understanding the effects of personalization as a privacy calculus: analyzing self-disclosure across health, news, and commerce contexts N Bol, T Dienlin, S Kruikemeier, M Sax, SC Boerman, J Strycharz, ... Journal of Computer-Mediated Communication 23 (6), 370-388, 2018 | 176 | 2018 |
| Informing consumers about hidden advertising. A literature review of the effects of disclosing sponsored content. SC Boerman, EA Van Reijmersdal Advertising in new formats and media: Current research and implications for …, 2016 | 140 | 2016 |
| A Meta-Analysis of the Effects of Disclosing Sponsored Content M Eisend, EA Van Reijmersdal, SC Boerman, F Tarrahi Journal of Advertising, 2020 | 123 | 2020 |
| Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) SC Boerman, EA van Reijmersdal, E Rozendaal, AL Dima International Journal of Advertising 37 (5), 671-697, 2018 | 115 | 2018 |
| Consumer responses to promoted tweets sent by brands and political parties SC Boerman, S Kruikemeier Computers in Human Behavior 65, 285–294, 2016 | 113 | 2016 |
| Political Microtargeting: Relationship Between Personalized Advertising on Facebook and Voters' Responses S Kruikemeier, M Sezgin, SC Boerman Cyberpsychology, Behavior, and Social Networking, 2016 | 111 | 2016 |
| This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents EA van Reijmersdal, SC Boerman, M Buijzen, E Rozendaal Journal of Youth and Adolescence, 1-15, 2016 | 105 | 2016 |
| Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment SC Boerman, CM Müller International Journal of Advertising 41 (1), 6-29, 2022 | 93 | 2022 |
| The effects of brand placement disclosures on skepticism and brand memory EA van Reijmersdal, K Tutaj, SC Boerman Communications-The European Journal of Communication Research 38 (2), 127-146, 2013 | 92 | 2013 |
| Tracking Walls, Take-It-Or-Leave-It Choices, the GDPR, and the ePrivacy Regulation FJZ Borgesius, S Kruikemeier, SC Boerman, N Helberger European Data Protection Law Review 3 (3), 353-368, 2017 | 74* | 2017 |
| Is this recommended by an algorithm? The development and validation of the Algorithmic Media Content Awareness Scale (AMCA-scale) B Zarouali, S Boerman, C de Vreese Telematics and Informatics, 101607, 2021 | 61 | 2021 |
Eva A. van ReijmersdalAssociate Professor of Persuasive CommunicationVerified email at uva.nl
