| Introduction to business management GJJ Cronje, GS Du Toit, MDC Motlatla, AK Marais (No Title), 2004 | 603* | 2004 |
| Marketing management: a South African perspective MC Cant Juta and Company Ltd, 2011 | 423 | 2011 |
| Introduction to marketing J Strydom Juta and company Ltd, 2011 | 216 | 2011 |
| Marketing management JW Strydom, C Jooste, M Cant Cape Town: Juta, 499-502, 2000 | 133 | 2000 |
| Introduction to travel and tourism marketing JA Bennett, JW Strydom Juta and Company Ltd, 2001 | 112 | 2001 |
| Principles of Business Manaegment J Strydom Oxford University Press Southern Africa, 2015 | 88 | 2015 |
| Applied strategic marketing PJ Du Plessis, CJ Jooste, JW Strydom Heinemann, 2001 | 86 | 2001 |
| Applied strategic marketing C Jooste, J Strydom, A Berndt, F du Plessis Pearson, 2012 | 67 | 2012 |
| The potential impact of formal retail chains' expansion strategies on retail township development in South Africa DH Tustin, JW Strydom Southern African Business Review 10 (3), 48-66, 2006 | 67 | 2006 |
| Marketing success stories A Brink Oxford University Press, USA, 2002 | 52 | 2002 |
| An empirical analysis of a private company’s corporate social investment in SMME development in South Africa E Swanepoel, JW Strydom, C Nieuwenhuizen Southern African business review 14 (1), 2010 | 50 | 2010 |
| Marketing management F du Plessis Juta, Limited, 2011 | 47 | 2011 |
| Retailing in disadvantaged communities: The outshopping phenomenon revisited JW Strydom Journal of Contemporary Management 8 (1), 150-172, 2011 | 43 | 2011 |
| Marketing management A Van der Walt, JW Strydom, S Marx, CJ Jooste Kenwyn: Juta 22, 3-60, 1996 | 43 | 1996 |
| David against Goliath: Predicting the survival of formal small businesses in Soweto J Strydom International Business & Economics Research Journal (IBER) 14 (3), 463-476, 2015 | 39 | 2015 |
| Generation Y consumers: Behavioural patterns of selected South African students T Holtzhausen, J Strydom The Business Review Cambridge 5 (1), 314-318, 2006 | 37 | 2006 |
| Stellenbosch Wine Route wineries: Management’s perspective on the advantages and key success factors of wine tourism A Kirkman, JW Strydom, C Van Zyl Southern African Business Review 17 (2), 93-112, 2013 | 34 | 2013 |
| The use of game theory to determine the optimum market position of selected arts festivals in South Africa C Van Zyl, JW Strydom Southern African Business Review 11 (3), 121-143, 2007 | 28 | 2007 |
| An Analysis of Business Interventions and Their Effect on the Perceived Success of South African Small and Medium Enteprises EJ Ferreira University of South Africa, 2007 | 27 | 2007 |
| Retail patronage of Sowetan consumersafter 1994 JW Strydom African Journal of Business Management 7 (29), 2863, 2013 | 20 | 2013 |
