Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value HN Nasution, FT Mavondo, MJ Matanda, NO Ndubisi Industrial marketing management 40 (3), 336-345, 2011 | 688 | 2011 |
Effects of inter-organizational compatibility on supply chain capabilities: Exploring the mediating role of inter-organizational information systems (IOIS) integration R Rajaguru, MJ Matanda Industrial marketing management 42 (4), 620-632, 2013 | 278 | 2013 |
Effect of perceived environmental uncertainty on exporter–importer inter-organisational relationships and export performance improvement MJ Matanda, S Freeman International Business Review 18 (1), 89-107, 2009 | 230 | 2009 |
Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence MJ Matanda, NO Ndubisi Journal of Marketing Management 29 (9-10), 1030-1055, 2013 | 188 | 2013 |
Advancing theory and knowledge in the business-to-business branding literature Z Seyedghorban, MJ Matanda, P LaPlaca Journal of Business Research 69 (8), 2664-2677, 2016 | 173 | 2016 |
Brand relationships and brand equity in franchising MW Nyadzayo, MJ Matanda, MT Ewing Industrial Marketing Management 40 (7), 1103-1115, 2011 | 163 | 2011 |
Reinquiry into advertising avoidance on the internet: A conceptual replication and extension Z Seyedghorban, H Tahernejad, MJ Matanda Journal of Advertising 45 (1), 120-129, 2016 | 153 | 2016 |
Role of compatibility and supply chain process integration in facilitating supply chain capabilities and organizational performance R Rajaguru, MJ Matanda Supply Chain Management: An International Journal 24 (2), 301-316, 2019 | 140 | 2019 |
Relationships between quality of information sharing and supply chain food quality in the Australian beef processing industry M Juan Ding, F Jie, K A. Parton, M J. Matanda The international journal of logistics management 25 (1), 85-108, 2014 | 139 | 2014 |
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image MW Nyadzayo, MJ Matanda, MT Ewing Journal of Business Research 68 (9), 1886-1894, 2015 | 134 | 2015 |
The impact of basic human needs on the use of retailing self-service technologies: A study of self-determination theory LSK Leung, MJ Matanda Journal of Retailing and Consumer Services 20 (6), 549-559, 2013 | 124 | 2013 |
Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior MW Nyadzayo, MJ Matanda, MT Ewing Industrial Marketing Management 52, 163-174, 2016 | 118 | 2016 |
Integrative capability for successful partnering: a critical dynamic capability W Jiang, FT Mavondo, MJ Matanda Management Decision 53 (6), 1184-1202, 2015 | 93 | 2015 |
Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms MB Beverland, MT Ewing, MJ Matanda Industrial Marketing Management 35 (3), 383-393, 2006 | 82 | 2006 |
The determinants of franchise brand loyalty in B2B markets: An emerging market perspective MW Nyadzayo, MJ Matanda, R Rajaguru Journal of Business Research 86, 435-445, 2018 | 79 | 2018 |
Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation J Conduit, MJ Matanda, FT Mavondo Journal of Marketing Management 30 (13-14), 1320-1352, 2014 | 75 | 2014 |
Internationalization of established small manufacturers in a developing economy: A case study of Kenyan SMEs M Jekanyika Matanda Thunderbird International Business Review 54 (4), 509-519, 2012 | 75 | 2012 |
Market orientation, supplier perceived value and business performance of SMEs in a Sub‐Saharan African nation M Jekanyika Matanda, N Oly Ndubisi Journal of Enterprise Information Management 22 (4), 384-407, 2009 | 67 | 2009 |
Effects of relational capabilities and power asymmetry on innovativeness and flexibility of Sub‐Sahara Africa small exporting firms MJ Matanda, NO Ndubisi, F Jie Journal of Small Business Management 54 (1), 118-138, 2016 | 63 | 2016 |
Influence of inter‐organisational integration on business performance: the mediating role of organisational‐level supply chain functions R Rajaguru, M Jekanyika Matanda Journal of Enterprise Information Management 22 (4), 456-467, 2009 | 56 | 2009 |