| Influence of human resource hiring practices on performance of United Nations agencies in Mogadishu, Somalia O Adam, D Ogolla, S Maore www. iajournals. org, 2017 | 8 | 2017 |
| The influence of marketing strategies on consumer preference of private retail label brands in Nairobi: a case of Nakumatt blue label JM Miriti United States International University-Africa, 2016 | 6 | 2016 |
| Role of branding on customer preference in the soft drink industry ML Mumbua, M Stephen, M Simon International Journal of Business Management and Finance 1 (1), 316-331, 2017 | 4 | 2017 |
| Brand Management Practices, Corporate Image, Customer Characteristics and Satisfaction among University Students in Kenya S Maore, J Munyoki, M Kinoti, J Owino European Scientific Journal December 15, 34, 2019 | 3 | 2019 |
| Brand Management Attributes, Corporate Image, Customer Characteristics And Customer Satisfaction Among Undergraduate University Students In Kenya KS Maore UoN, 2019 | 2 | 2019 |
| Factors Influencing Implementation of Performance Contracting In Public Institutions in Kenya: A Case of the Ministry Of Sports, Culture and the Arts A Caroline, M Stephen, K Dorothy International Journal of Business Management and Finance 1 (1), 68-92, 2019 | 2 | 2019 |
| The Effect of Product Packaging on Consumer Choice of Cosmetic Brands: A Case of Students in USIU-Africa WC Ruto United States International University-Africa, 2015 | 2 | 2015 |
| TESTING THE MODERATING EFFECT OF CUSTOMER CHARACTERISTICS ON THE RELATIONSHIP BETWEEN BRAND MANAGEMENT ATTRIBUTES AND CUSTOMER SATISFACTION AMONG UNIVERSITY STUDENTS IN KENYA S Maore, J Munyoki, M Kinoti, J Owino DBA Africa Management Review 9 (3), 2019 | 1 | 2019 |
| Relationship between Education Sponsorship and Brand Equity amongst Beverage Companies in Nairobi City County GM Muchira, S Maore, S Muriithi International Journal of Research and Innovation in Social Science 8 (2 …, 2024 | | 2024 |
| Testing the Moderating Effect of Customer Characteristics on the Relationship between Brand Management Attributes and Customer Satisfaction among University Students in Kenya OJ 1. Maore S., Munyoki J.M., Kinoti M. DBA Africa Management Review, vol. 9 No.3. 9 (No.3.), 2019 | | 2019 |
| A CRITICAL REVIEW OF LITERATURE ON BRAND EQUITY, BRAND POSITIONING AND CONSUMER CHOICE MK STEPHEN | | 2015 |
| THE INFLUENCES OF ADVERTISING ON ADOPTION OF CIGARETTE SMOKING IN NAIROBI MK STEPHEN | | 2011 |
| Influence of Brand Management Practices on Customer Satisfaction among Universities in Kenya S Maore, J Munyoki, MKDJ Owino | | |
| MKTG 335: MARKETING OF SERVICES C CONTENT | | |
