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Dr. Mona Rashidirad
Dr. Mona Rashidirad
Senior Lecturer in International Marketing
Verified email at Kent.ac.uk - Homepage
Title
Cited by
Cited by
Year
The role of social media content format and platform in users’ engagement behavior
H Shahbaznezhad, R Dolan, M Rashidirad
Journal of Interactive Marketing 53 (1), 47-65, 2021
5972021
SMEs’ dynamic capabilities and value creation: the mediating role of competitive strategy
M Rashidirad, H Salimian
European Business Review 32 (4), 591-613, 2020
812020
Employees’ behavior in phishing attacks: what individual, organizational, and technological factors matter?
H Shahbaznezhad, F Kolini, M Rashidirad
Journal of Computer Information Systems 61 (6), 539-550, 2021
792021
Strategic alignment between competitive strategy and dynamic capability: Conceptual framework and hypothesis development
M Rashidirad, E Soltani, J Syed
Strategic change 22 (3-4), 213-224, 2013
562013
A contingency view on the impact of supplier development on design and conformance quality performance
H Salimian, M Rashidirad, E Soltani
Production Planning & Control 28 (4), 310-320, 2017
482017
Supplier quality management and performance: the effect of supply chain oriented culture
H Salimian, M Rashidirad, E Soltani
Production Planning & Control 32 (11), 942-958, 2021
452021
Do contextual factors matter? A missing link between competitive strategies–dynamic capabilities alignment and e‐business value
M Rashidirad, E Soltani, H Salimian
Strategic Change 23 (1-2), 81-92, 2014
332014
Competitive strategy, dynamic capability, and value creation: Some empirical evidence from UK telecommunications firms
M Rashidirad, H Salimian, E Soltani, Z Fazeli
Strategic Change 26 (4), 333-342, 2017
322017
The applicability of Porter's generic strategies in pure online firms: A case study approach
M Firoz Suleman, M Rashidirad, S Firoz Suleman
Strategic Change 28 (3), 167-176, 2019
262019
‘Reductionistic’and ‘Holistic’Views of Resource-Based Theory: A Review of the Literature
M Rashidirad, E Soltani, H Salimian
Strategic Change 24 (6), 509-525, 2015
242015
The applicability of Grant’s framework in the dynamic digital age: a review and agenda for future research
M Rashidirad, E Soltani, H Salimian, Y Liao
European Business Review 27 (6), 656-678, 2015
182015
Developing a transformational digital strategy in an SME: The role of responsible management
P Levy, J Morecroft, M Rashidirad
Emerald Open Research 1 (12), 2023
162023
A systematic review of the antecedents of knowledge transfer: an actant-object view
H Shahbaznezhad, M Rashidirad, I Vaghefi
European Business Review 31 (6), 970-995, 2019
142019
A contingency view to novelty: The role of product-service strategy, sensing capability and environmental turbulence
M Rashidirad, H Salimian, E Soltani
European Business Review 30 (3), 218-245, 2018
132018
Exploring firms’ fan page behavior and users’ participation: evidence from airline industry on Twitter
H Shahbaznezhad, M Rashidirad
Journal of Strategic Marketing 29 (6), 492-513, 2021
122021
Groping toward the next stages of technology development and human society: A metaphor from an Iranian poet
M Afshari-Mofrad, S Ghazinoory, GA Montazer, M Rashidirad
Technological Forecasting and Social Change 109, 87-95, 2016
112016
CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis
AK Nasr, M Rashidirad, V Yoganathan, AS Sadaghiani
Information Systems Frontiers 26 (3), 987-1004, 2024
102024
Exploring the environmental strategy of big energy companies to drive sustainability
A Ruka, M Rashidirad
Strategic Change 28 (6), 435-443, 2019
102019
The Role of OSS in Development of Software Industry in Developing Countries with Weak Intellectual Property Rights
N Dastranj, S Ghazinoory, F Saghafi, M Rashidirad
International Journal of Service Science, Management, Engineering, and …, 2016
72016
Performance appraisals of ICT companies in the Tehran stock market: contradiction with the global trend
S Ghazinoory, A Khorasani, AA Anvari Rostamy, G Taheriattar, ...
Economic research-Ekonomska istraživanja 29 (1), 529-544, 2016
62016
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