| Exploring internal stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding B Nyagadza, EM Kadembo, A Makasi Cogent Business & Management 7 (1), 1816254, 2020 | 35 | 2020 |
| When corporate brands tell stories: A signalling theory perspective B Nyagadza, EM Kadembo, A Makasi Cogent Psychology 8 (1), 1897063, 2021 | 31 | 2021 |
| Building brand equity through advertising A Makasi, K Govender, C Rukweza MCSER Publishing, Rome-Italy, 2014 | 31 | 2014 |
| The effects of Corporate Social Responsibility (CSR) on corporate brand positioning A Makasi, K Govender, T Munyoro MCSER Publishing, 2014 | 25 | 2014 |
| An application of impression management theory on corporate storytelling for branding in examining internal stakeholders’ corporate brand perceptions B Nyagadza, EM Kadembo, A Makasi The Retail and Marketing Review 15 (2), 39-50, 2019 | 21 | 2019 |
| Globalization and sustainable development: A conceptual model A Makasi, K Govender MCSER Publishing, Rome-Italy, 2015 | 20 | 2015 |
| Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions B Nyagadza, EM Kadembo, A Makasi Cogent Business & Management 7 (1), 1858524, 2020 | 14 | 2020 |
| The impact of operational customer relationship management on customer loyalty A Makasi, F Saruchera MCSER Publishing, Rome-Italy, 2014 | 12 | 2014 |
| Corporate storytelling for branding: Underpropping or thwarting internal stakeholders’ optimistic corporate brand perceptions? B Nyagadza, EM Kadembo, A Makasi Cogent Social Sciences 6 (1), 1845926, 2020 | 9 | 2020 |
| Sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe A Makasi, K Govender Problems and perspectives in management, 288-300, 2017 | 7 | 2017 |
| EVALUATING VALUE CHAINS IN TERTIARY EDUCATION: SETT I NG T HE DEVELOPM ENTAL AGENDA FOR AFRI CA A Makasi, K ishna Govender European Journal of Business and Social Sciences 4 (02), 30-43, 2015 | 7 | 2015 |
| A conceptual model of corporate storytelling for branding B Nyagadza, EM Kadembo, A Makasi Communicare: Journal for Communication Sciences in Southern Africa 39 (2), 25-48, 2020 | 6 | 2020 |
| Price as a proxy of quality: Achieving something out of nothing through the placebo effect A Makasi, K Govender Journal of Economics 5 (3), 239-246, 2014 | 6 | 2014 |
| Globalization and marketing strategy implications: a case study of Zimbabwe's clothing and textile sector. A Makasi | 4 | 2015 |
| Rethinking marketing strategy and National Policy in clothing and Textiles: The Case of Zimbabwe A Makasi, K Govender African Journal of Business and Economic Research 10 (2_3), 115-141, 2015 | 3 | 2015 |
| Succeeding through disruption: Exploring the factors influencing the adoption of disruptive technologies in the mobile telecommunications industry in Zimbabwe A Makasi, K Govender, L Tapfuma MCSER Publishing, Rome-Italy, 2014 | 2 | 2014 |
| An Investigation into the Effect of Board Members’ Remuneration on the Performance of Public Enterprises in Namibia N Angula, A Makasi International Journal 1 (1), 19-27, 2021 | 1 | 2021 |
| Validating Marketing Strategy Measures for a Globalized Developing Country A Makasi, K Govender Journal of Banking and Financial Dynamics 1, 42-53, 2017 | 1 | 2017 |
| Prior access to modern learning technologies as a predictor of post-admission cognitive dissonance in African universities: Evidence from Namibia and Zimbabwe F Saruchera, A Makasi Technology driven curriculum for 21st century higher education learners in …, 2017 | 1 | 2017 |
| Exploring the Impact of Globalization on Marketing Strategy in a Developing Country A Makasi, K Govender Journal of Economics 7 (2-3), 179-192, 2016 | 1 | 2016 |
